The sequel to "Desire" was released in theaters across the country on the morning of the first day of the Lunar New Year, with a screening rate of more than 50%.

This is already the treatment of main theme films, and there are long queues of tickets to buy at the entrances of major cinemas in Beijing.

In addition to the reports on the Spring Festival Gala, the entertainment pages in the newspapers that are on sale today are news of the release of the sequel to "Desire". The topic popularity is only slightly lower than that of the Spring Festival Gala.

Among all kinds of related reports, reviews and comments on "Desire" account for half.

Many people recall watching "Desire" back then, and more than a dozen people surrounded a TV. In the early 1990s, TVs were not yet popular in some parts of China.

Ten years have passed, and now the domestic color TV production capacity is overcapacity, and a fierce price war has begun.

A review of "Desire" is actually a review of past life, the ups and downs of life, and the ups and downs of ten years, which has been a big hit this Spring Festival.

This is the power of nostalgia.

Of course, there is also guidance from public opinion, and Haomeng Company's publicity starts from this point.

An essay contest recalling "Desire" was launched in some newspaper supplements. The essay contest will be held for about two months, which is equivalent to the release cycle of the movie.

In other words, readers can see such articles every day and carry out nostalgia to the end.

Lin Xiaoling will take the leading actors to meet and communicate with the audience. Beijing is the first stop, tomorrow is Jinling, and the day after tomorrow goes to Shanghai City. The next half month is the concentrated publicity period for the film.

The box office in this half month is very important. Once the Lantern Festival is over, everyone will go to work normally and their enthusiasm for watching movies will gradually fade.

In the future, we can only rely on weekends and good reputation to attract audiences.

After lunch, Lin Zixuan drove Lin Boqing and Zheng Xiulian to a nearby cinema. The two old men also wanted to watch this movie and contribute a little box office.

They can't help their daughter too much in other aspects, at least they can do this.

When they arrived at the cinema, Lin Zixuan accompanied the two old men into the venue and observed the audience's reaction.

Good Dream Company has sent a lot of people in major cinemas to mingle among the audience to understand their true thoughts about the film, thereby promoting and predicting the box office prospects of the film in a targeted manner.

If the audience doesn't buy it and complain, they should find a way to make up for it.

People in the film industry have different perspectives from audiences to watch movies. If the movies that people in the circle think are good, the audience may not find any highlights. This requires the market department to conduct preliminary investigations and follow-ups in the later stages.

However, the market is changing at any time, and it is impossible to ensure that every movie will be consistent with the results of the survey after it is released.

Even in Hollywood, examples of big productions losing money are not uncommon.

Market research can only increase the probability of success of the film, but cannot ensure 100% success. In the end, the audience has the final say.

Lin Zixuan took a rough look and found that there were not many young people in the screening room, mainly middle-aged people, and a small number of elderly people.

This is a normal phenomenon. Various celebrations will be held in the capital on the first day of the Lunar New Year. Young people like to be lively and go to temple fairs. The elderly will visit relatives during this period and the old brothers will greet each other.

This is a custom of the people in the capital and will not change because of a movie.

There are three days of holidays during the Spring Festival, plus weekends, about five days before you can get more accurate statistics.

However, judging from today's situation, the box office of the sequel in "Desire" will not be bad in the early stage, even better than Feng Xiaogang's movies. The screening rate and attendance rate of "The Funeral of Big Names" are not as high.

With the film being screened, the audience fell into the story and followed Liu Huifang to go through the ten years again.

The plot of this film is mostly about trivial matters in life in the context of the great era. It does not deliberately sensationalize, but just tells it in a leisurely manner, like a story born around the audience.

Moreover, the location is in the alleys in the capital, and the actors are familiar to the people, which makes the audience in the capital feel very intimate.

Lin Zixuan knew that the sequel to "Desire" also had a situation of "hot north and cold south".

If you want to break this deadlock, you can only adopt the strategy of fusion of the north and the south, weaken the Beijing flavor in the movie, and take care of audiences from all over the world.

It's not easy, just like Li An wants to get "Crouching Tiger, Hidden Dragon" to be recognized by Eastern and Western audiences.

During the entire movie viewing process, everyone watched it very seriously, perhaps because the theaters were mostly middle-aged people.

They came here to see Liu Huifang. In the early 1990s, the criterion for young people to choose a spouse was Liu Huifang. Looking at Liu Huifang's experience over the years, they empathized with it.

For middle-aged people today, as long as Liu Huifang has not changed, the world is still so kind and beautiful.

They watched not movies, but a dream that they had been in for ten years.

This can be seen from the fact that most of the movie theaters are men. The female audience's attitude towards Liu Huifang is relatively complicated, and no one wants another woman to hide in her husband's heart.

This woman is not a real person, and she has nowhere to find trouble. She can only endure it in her heart. It would be strange if she can feel good.

Especially when the couple quarreled, the man's words "You don't look like Liu Huifang at all" are definitely a fatal blow.

At the end of the movie, the audience did not applaud enthusiastically, but instead sighed softly. Unexpectedly, the dream ended so soon, and they were still savoring the end of the movie.

The last shot of the film is Liu Huifang's smile, and the suffering and joy of life over the years are all between a smile.

Lin Zixuan took Lin Boqing and Zheng Xiulian to leave the stage and listened to the discussions of the audience around him.

They were not enthusiastic about talking, but were more of expressing emotion and resonance. They might go to have a glass of wine or rush home to be with their family.

After watching the movie, I woke up from my dream. It was the most important thing for my family, so let Liu Huifang stay in the movie forever.

When she got home, Mu Shanshan was having fun with her daughter in the yard.

Mu Zhiyuan and Li Hong both have activities, either to wish new year greetings to retired veteran cadres or to others to wish them new year.

"How is the situation in the cinema?" Mu Shanshan asked.

Mu Shanshan watched the sequel to "Desire". She asked the audience how the response to the movie was. She did not go with her because she had to take care of Xiaoxue at home.

"It's similar to what you expected. The audience is mainly middle-aged and is not attractive enough to young people." Lin Zixuan responded.

He mentioned the movie-watching mentality of middle-aged audiences, and men all have a "Liu Huifang complex" in their hearts.

"What do you think?" Mu Shanshan asked afterwards.

"I wrote it according to you. You are the prototype of Liu Huifang. The real people are by my side. Why are you thinking about that fake person doing?" Lin Zixuan joked.

Although I knew that this joke was mostly a joke, Mu Shanshan still chose to believe that it was not good to be too serious.

Lin Zixuan picked up his daughter and walked into the house with his wife. The first day of the New Year passed like this.8
Chapter completed!