Chapter five hundred and sixty sixth decision
Lin Zixuan's idea is quite controversial in Good Dream Company.
He mentioned it at the company's year-end summary meeting, wanting to hear everyone's opinion, he is not the kind of arbitrary person.
The development of the company is not his own contribution, but the result of the efforts of the crowd and the crystallization of collective wisdom.
A person's energy and wisdom are limited, and he is not comprehensive in looking at problems, so he is prone to misunderstandings.
He may have foresight in making film and television dramas, but he still needs the opinions of professionals in specific matters such as market operations and company management, so that he can fully consider it and finally make a decision.
Lin Zixuan understands this truth, so in the company he grasps the general direction more as a spiritual pillar.
Specifically speaking of the release date of the film "Crouching Tiger, Hidden Dragon" in China, the marketing department gave different opinions.
If the movie is put after the Oscars, it will be March 2001, which will be delayed for too long, eight months later than the release dates of Xiangjiang and Baodao.
At that time, the people probably had to watch pirated CDs everywhere in China several times, and it was unlikely that they would go to the cinema again.
Even with the Oscar halo, it is difficult to make a big box office hit.
Movies pay attention to timeliness. Before the pirated version comes out, the faster the better it is released.
Generally speaking, the box office of the film in the first half of the month will account for more than 60% of the total box office. In China, you have to compete with pirated merchants to get good results.
According to the company's marketing department's vision, "Crouching Tiger, Hidden Dragon" is best released in the country in May this year.
Besides, Haomeng Company will be under great pressure until it is released in March next year.
The people don’t understand why this Chinese-language movie has been released in other countries, but it is not released in China. Is it because it does not value the domestic market or there are other reasons.
Even if Haomeng Company gives an explanation, there will be various speculations and we cannot underestimate the public's imagination.
If someone takes the opportunity to fan the flames, they will put the Good Dream Company on the fire, and the appearance of "Crouching Tiger, Hidden Dragon" is filmed for Westerners. Good Dream Company admires foreign countries and does not care about the feelings of domestic audiences at all.
They even encouraged the public to boycott the film and television dramas produced by Haomeng Company and slander the reputation of Haomeng Company.
Although this is the worst result, it is very likely to happen.
Haomeng Company has become the leader of private film and television companies, and has made huge profits in the box office, so other companies will definitely be jealous. It is normal to make some small moves in secret.
In addition, Huaying Group probably cannot understand it either.
China Group is responsible for all schedules for release of videos in the country.
Take "The Funeral of Big Names" as an example. This is a New Year comedy, which is aimed at the New Year holiday. During the film preparation stage, Haomeng Company will negotiate the release schedule with Huaying Group.
Fighting for a good schedule and theater screening rate is crucial to box office.
Huaying Group will comprehensively consider various factors, including the quality of the movie, box office prospects, human factors outside the venue, etc.
It is not easy to adjust the schedule after the video is scheduled. You have to apply to Huaying Group in advance and obtain approval.
Otherwise, the movie schedule for the next three months will be decided. If you say my movie will not be released, it will be very troublesome for Huaying Group to re-coordinate the theaters of each film.
This is not the case. The film has not passed the review of the General Administration, so this will definitely not be released.
Or if you don’t want to be on the same schedule as a certain blockbuster, or if you have to fight with a certain blockbuster, the film company will have to apply in advance and change the schedule.
"Crouching Tiger, Hidden Dragon" is in post-production, and Haomeng Company will negotiate the release schedule with Huaying Group.
Is it in May, July, or next year.
The release in May can seize the lead, which is earlier than in other countries. There are no pirated CDs on the market for the time being.
July is the summer season, which refers to the period from June 1st to August 30th, targeting students and young audiences. It is not popular in the mainland.
Jiang Zhiqiang arranged for "Crouching Tiger, Hidden Dragon" to be released in July because Xiangjiang has a summer movie.
But in the mainland, July is the off-season for the film market.
For the movie "Crouching Tiger, Hidden Dragon", July is the worst choice. Pirated CDs are everywhere, and the weather is too hot, and the audience has not entered the cinema.
This is related to the fact that most cinemas do not have air conditioners, and the hardware facilities of the theater chains in the mainland are too poor.
The audience is drowsy, so how can they have a good impression of the movie? Whether the movie is good or not is one aspect, and other factors are also very important.
Jiang Zhiqiang does not understand the actual situation of mainland theaters, so Lin Zixuan will never schedule "Crouching Tiger, Hidden Dragon" to be released in July.
Then there are only two options left. In the eyes of the staff of Good Dream Company, May is the best choice. Lin Zixuan's proposal is based on the fact that "Crouching Tiger, Hidden Dragon" can win the Oscar.
No one can guarantee this.
Even Li An dared not say that this film can win the Oscar for Best Foreign Language Film, so this foundation is not solid.
After all, I have never won the Oscar for Best Foreign Language Film in Chinese before. I am gambling and have a very small chance of winning.
Of course, they just put forward their own opinions, and the final decision was Lin Zixuan.
If Lin Zixuan takes a desperate bet and will be released next year, they have to prepare various solutions.
For example, how to explain to the audience, how to resolve the public relations crisis, and how to negotiate with Huaying Group, you can only be able to handle it with ease by thinking carefully in advance.
Lin Zixuan was a little hesitant after listening to everyone's discussion.
Especially Good Dream Company may be attacked for his decision, and the audience will not understand his approach. They will only think that you would rather give the movie to foreigners than be released in China.
It will be released in May, and the box office may not be ideal, and may be criticized by film critics, but there will be no incidents targeting the company.
It will be released next year. Haomeng Company will do its best to do crisis public relations in the second half of the year, otherwise the company's reputation will be damaged and the movies and TV series produced will be boycotted by the audience, which is not fair to the directors and actors of these film and television series.
This was a difficult decision.
As the leader of the company, he always faces this situation. Lin Zixuan must consider it thoroughly, not only considering the box office gains and losses of a movie, nor can he act willfully.
"Apply to Huaying Group to put "Crouching Tiger, Hidden Dragon" in May," Lin Zixuan decided.
But he will not give up his ideas, he will discuss with Li An to create another version.
This version is more in line with the aesthetic concept of domestic audiences. After the movie won the Oscar next year, it will be re-released in the cinema under the banner of tailoring for domestic audiences.
With the Oscar halo and this attractive slogan, I believe that domestic audiences will have a sense of superiority and are willing to buy it.
If Li An refuses to make this version, Lin Zixuan will ask other editors to do the work. The copyright of "Crouching Tiger, Hidden Dragon" is in his hands, and he can do whatever he wants. (To be continued.)
Chapter completed!