At the end of January, Beijing Film Studio.

In a screening room, a sequel to "Desire" is being screened on the big screen.

Among the people present are Han Sanping of Huaying Group, a deputy director of Huaguo TV, Lin Zixuan and Lin Xiaoling, and some staff involved in film production.

The post-production of feature films is relatively easy, and in order to make lifelike, live recording is generally used.

Neither special effects nor dubbing is needed. Just edit the filmed material into a movie with a coherent plot.

The sequel to "Desire" is two hours long.

The story spans the entire 1990s and ends at the moment when the new century arrives. The film is full of memories, and after watching it, you will feel moved about life.

This decade has passed so quickly!

At the end of the movie, everyone applauded, Lin Xiaoling stood up and bowed to express her gratitude.

If critics ask this movie to be regarded as a qualified drama, there will be no ups and downs, no separation from life and death, only dull trivial matters in life.

It is far from being literary and artistic. Some plots are not handled naturally enough and are a little stiff.

Perhaps some people criticize the film for being too politically correct and idealistic, and try to use warmth to cover up conflicts in reality.

All of these make sense, but the sequel to "Desire" is just a nostalgic movie and cannot bear so much social responsibility.

It is enough that the audience can evoke past memories after watching the video, and walk out of the theater to feel the beauty of life.

Some directors like to add their own ideas to the movies, bring private goods, and highlight their own personality.

The sequel to "Desire" is not a personal-style film, it follows the mass line. Lin Xiaoling adopts a combination of records and plots during the filming process.

It is not as thoroughly lifelike as "The Two of Us", nor is it as directed at the weaknesses and pains in human nature as "Going Home".

Lin Xiaoling did not mix her own ideas in the movie, but just finished filming the story silently behind the camera.

"This is not my movie." Lin Xiaoling complained to Lin Zixuan in private.

This is not to say that she is not satisfied with the sequel of "Desire", but to say that there is no director's idea in the film, and the box office of this film may be very high, but it will not become Lin Xiaoling's representative work.

Everyone left the screening room and found a conference room to chat.

As the Spring Festival approaches, the movie is completed successfully, with good performance and a promising box office. Everyone is quite relaxed.

"Mr. Lin, Director Feng's movies are so popular at the box office, and you have gained a lot this year." Han Sanping congratulated.

"Where is Huaying the big brother, we are just making small fusses." Lin Zixuan said politely.

"This is not a small fuss. I guess your company will account for one tenth of the national movie box office this year. You have a good start, otherwise the movie market this year will be ugly." Han Sanping said.

This sentence expresses the dilemma of the domestic film market.

Taking the past 1999 as an example, the total box office of Chinese films hit a new low of less than 850 million, with less than 300 million viewers, and the loss was severe, which made many cinemas unable to sustain.

Some theaters change to other business operations to make money in order to pay employees' wages and benefits.

Some theaters invest money to transform hardware facilities to improve the technological content and service level of the theater to attract audiences.

There are many factors in the loss of audiences.

One is the quality of the film. If you can’t make a good movie, you will naturally not be able to attract audiences.

Originally, Zhang Yimou's new film was highly expected, but he did not expect that the final box office was only 8.5 million, which was still ranked ninth in the box office of domestic movies throughout the year.

The second is the influence of piracy. The ticket price of domestic movies is around ten yuan, and a pirated disc costs only five yuan.

Nowadays, the quality of pirated discs is getting higher and higher. DVD disc machines have automatic error correction function. The effect of watching at home is not much different from that in a cinema, and it can be more comfortable at home.

The third is that the hardware facilities of the cinema cannot keep up with it, and there are too few luxurious cinemas.

Audiences spend money to watch movies to enjoy, but the cinema obviously does not provide services that satisfy the audience.

With comparison, you can understand the position of Feng Xiaogang's movies in the domestic film market.

The current box office of "The Funeral of Big Names" has reached 38 million, and there are still five remaining installments. According to normal circumstances, the final box office should be around 38.5 million.

Good Dream Company will hold an event to invite viewers to watch movies for free as a reward for long-term support for audiences.

This event will be held simultaneously in six cities including Beijing, Shanghai, Huacheng, Jinling, Hangzhou, and Shancheng.

In fact, it is to raise the box office within the rules, spend the millions and make the movie box office exceed 40 million, and at the same time gain the audience's favorable impression of Haomeng Company.

Han Sanping combined the mainland box offices of the three movies "The Funeral of Big Names", "Desire" sequels and "Crouching Tiger, Hidden Dragon", which logically could exceed 100 million.

Even if the total box office of the national film market reached one billion in 2000, Haomeng Company could account for one tenth.

For a private film company, this ratio is quite amazing.

After all, there are many film studios across the country, as well as behemoths like Huaying Group and many small film and television companies.

Han Sanping attaches great importance to the sequel of "Desire", and the same is true for Chinese TV stations. Whether for their own performance or for their own interests, they hope that the film will be sold at the box office.

Huaying Group is responsible for the filming schedule of films in theaters across the country, and Huaguo TV station is responsible for the publicity work.

Not only was it broadcast on TV news, but also this year's Spring Festival Gala, where Zhang Kaili will sing the theme song of "Desire" that year.

Ten years ago, when the TV series was broadcast, Zhang Kaili went on the Spring Festival Gala once, and ten years later she appeared on the stage of the Spring Festival Gala again.

This publicity is really big.

Think about it, Zhang Kaili sings on the Spring Festival Gala on New Year’s Eve will inevitably trigger collective memories of the audience. The sequel to "Desire" on the first day of the Lunar New Year is released in major theaters across the country.

It is equivalent to making an implicit advertisement for 1.2 billion viewers across the country.

For the Spring Festival Gala, this is also a highlight, and only Chinese TV stations have such resources.

What Huaying Group and China TV stations have provided resources. Haomeng Company has no resources and can only take out real money to promote the film, and is preparing to invest three million to promote the film.

During the Spring Festival, Lin Xiaoling will take the starring actors to meet with the audience in major cities across the country.

We must let the people across the country fall into memories of the past and play the card of nostalgia.

Nostalgia has a deadline.

Perhaps in 2010, we can still shoot another sequel to "Desire", but the impact will definitely not be as great as it is now.

Young audiences grew up, and at that time their nostalgia would be youth films like "Take Love to the End".

Every generation has their own youth memory. Let’s have a good time when it has not expired. (To be continued.)
Chapter completed!