Chapter five hundred and forty seventh initiative
Feng Xiaogang said this not aimlessly. Pirates did have a great impact on the box office of the movie.
If it is a main theme movie like "Life and Death Choice", and someone is taking care of it, there will be less pirated versions, and the films of private film and television companies are basically in a state of no one to care about.
Haomeng Company could only find a way to make a fake version and release it to confuse the audience.
There are also Ge You and Guan Zhilin in the fake version, which looks quite good, but most of them are plots pieced together from other film and television dramas, and even ghosts appear, which can be said to be shoddy.
This is something that a group of people in the company made of spoofs. It was put on the market a month ago and was said to be an internal secretly filmed version.
Feng Xiaogang's New Year films are so popular that pirated merchants don't care about the authenticity in order to make money. Anyway, there will always be people paying for it.
Ordinary people bought CDs and went home to watch Ge You's comedy and relaxed, but they didn't expect a face that suddenly appeared. They would definitely scold the unscrupulous pirates, thus losing trust in the pirates.
Even if the video was actually pirated later, they would doubt whether it was fake.
It is still unknown how effective this will be, but it is the best way that Haomeng Company can think of.
As long as there are fewer people buying pirated CDs, more viewers entering the theater will be added.
Judging from the domestic situation, film and television companies do not have many methods to prevent piracy, and the effect is not satisfactory. If they cannot make up their minds to crack down on piracy from the national level, they can only allow piracy to be rampant.
This is not a problem that one person or a company can solve.
The reporter also asked about the cooperation between Feng Xiaogang and Ge You. The Feng family's New Year film model is "Ge You with iron and flowing heroine".
"We have been changing the combination over the years. Using Geyou is not my need, but the needs of the people." Feng Xiaogang replied, "If art wants to serve the public and the people need Geyou, I will use Geyou to shoot it. In the future, I will seek more opportunities to cooperate with Geyou and make more New Year's films."
The premiere of the movie was extremely successful.
The next day, major newspapers reported on the report, and the praise continued, and the publicity effect brought by celebrities was highlighted.
When so many celebrities say that this movie is good, even if the movie is very bad, there will be audiences going to the theater to see what it is.
"The Funeral of Big Names" will be released first in eight cinemas in Beijing. This is the first round of screenings, and the date will be until January 3 next year, and other cinemas will not be held in the second round of screenings.
This is done for hunger marketing, allowing viewers to only watch the movie in eight cinemas, creating a situation where tickets are hard to come by.
It can be said that in order to promote this video, all the methods you can use were used.
This is the most advertising investment, the most publicity density, and the most massive and powerful film operation in the history of domestic films.
"I understand that movies nowadays are just about to play with life-long promotional packages. If you make a movie with 20 million yuan and spend 5 million yuan to promote it, you will feel that it is not worth it. But the problem is that if you are reluctant to spend 20 million yuan to promote it, you will definitely not get a box office of 80 million yuan." Looking at the newspaper reports, Feng Xiaogang sighed.
"The production cost and promotional cost of Hollywood movies can reach 3 to 1, or even 2 to 1, which means that we are willing to spend money to promote. Our concept in this regard needs to change. It is impossible for commercial movies to not spend money." Lin Zixuan agreed.
"This time Lao Ba taught us a lesson. I and the staff of Columbia Film Company held a promotional meeting in Xiangjiang. The promotional plan formulated by them was well organized and focused on efficiency. I made more than a dozen movie posters alone, and also shot a promotional film, which was completely in accordance with the promotional specifications of Hollywood blockbusters, and was particularly professional." Feng Xiaogang said.
"Thank you for the next publicity to Brother Feng," Lin Zixuan explained.
The film will be released nationwide soon. Feng Xiaogang and Ge You and other actors will go to major cities in China to promote and meet the audience.
"Every time the movie is released, I'm used to it. Okay, go to the UK to work hard, don't worry about the company's affairs. Everyone's response to this movie is very good, and the box office cannot be wrong." Feng Xiaogang said with great confidence.
Lin Zixuan is going to the UK to attend the book signing party, and it will take about a week to come back until the end of the month.
Mu Shanshan is busy producing the "Voice of China" program and cannot accompany him abroad.
The finals of the last episode of the program are live broadcast, and a lot of preparation is required to avoid accidents.
With the broadcast of the program, the ratings of this talent show gradually increased, ranking among the national variety shows at the same time, only slightly lower than those of China TV.
The students' knockout round was extremely cruel, and the audience was heartbroken.
Every student has a tragic story, telling the process of pursuing their dreams, family changes, and experiences of moving to Beijing. He lives in a moldy basement, is despised, is sick and no one cares about it, and endures hunger.
Some audiences sympathize with these people’s experiences, while others think that a good singing competition has become a tragic competition.
But no matter what, the participating singers successfully attracted the attention of the audience, had a group of their own fans, was interviewed by reporters, and enjoyed the treatment of becoming famous.
At the same time, many problems have also arisen.
Some students suddenly became famous, became impetuous in their psychology, felt that they were amazing, disobeyed the program team's arrangements, played big names, beat and scolded other students, drank and caused trouble, etc.
They brought the bad habits they developed in the bar into the show.
Such people may have certain talent in singing, but their personality and psychological qualities are not good, so they are difficult to become a climate.
After the warning was invalid, the program team decisively made the decision to disqualify the students from the competition.
The program "Voice of China" provides them with a stage to show themselves, and also puts them in the spotlight. On this stage, their advantages and disadvantages will be magnified.
After leaving the show, the way to go depends on their own efforts.
Seeing the program's influence becoming increasingly greater, Zhejiang Provincial Satellite TV put forward a requirement to put the finals on Hangzhou.
They gave two reasons, one was the limitations of live broadcast technology and the requirements of advertisers.
In fact, Zhejiang Provincial Satellite TV's TV program is broadcast through satellites and is completely free of charge for long-distance live broadcasts. They want to host the last finals and earn advertising fees.
As long as the finals are put in Hangzhou, the TV station can add a large number of advertisements on site, and the advertising revenue is estimated to be tens of millions.
Mu Shanshan negotiated with Zhejiang Satellite TV and agreed to put the finals in Hangzhou, but the price of broadcasting would increase.
The two sides reached an agreement on the income, and Zhejiang Provincial Satellite TV also took the opportunity to install a host from its own station and Mu Shanshan hosted it together.
Mu Shanshan doesn't care about this. Next year's second season of "Voice of China" may not necessarily cooperate with Zhejiang Satellite TV. At that time, the auction model will be adopted. The satellite TV will broadcast the highest bid.
This is the benefit of making a show by yourself, and the initiative is in Mu Shanshan's hands.
Chapter completed!