Mr. Ma from Penguin Company came to the capital on December 17th.?

Haomeng Company has arranged hotels for advertisers from other places to ensure that every advertiser is satisfied. If these advertisers receive sponsorship fees, they will naturally have to be treated well.

Inviting advertisers to participate in the movie screening is to let them see the effect of the advertisement and think the money is worth it.

Film and television companies and advertising manufacturers have a long-term cooperative relationship, not a one-time transaction.

Mr. Ma checked into the hotel and did not go to find Lin Zixuan immediately. He wanted to wait until the movie screening was over before discussing cooperation. He felt that Lin Zixuan would be very busy at this time.

It was rare to have such relaxation time, so he watched TV in the room for a while.

The TV in Beijing hotels habitually puts China TV and Beijing TV in the front several channels. You can see Beijing TV by turning on the TV. Most of the hotels in other cities are similar.

What is being aired on TV is an interview with the actors in "The Funeral of Big Names", which mentions the screening of the movie.

Mr. Ma went to the hotel restaurant to have dinner in the evening and looked through the newspaper next to him while waiting.

Most of the entertainment pages in the newspapers are about Feng Xiaogang’s new films, and they are basically optimistic about the film’s performance in the New Year holiday.

Mr. Ma knew in his heart that these reports probably cost money.

"The Funeral of Big Names" is also promoted in the south, but the publicity is not as strong as the capital. There are no one-sided praises in the media, and there will be doubtful arguments.

But in the capital, there are almost no different sounds.

There are many reasons for this.

One is the market's expectations for the pair Feng Xiaogang and Ge You, and they are the guarantee of box office. Moreover, this movie has set a lot of records in the field of domestic commercial films.

Investment scale, advertising sponsorship, franchise of Hollywood companies, international operation model, etc.

These are all topics that the media can discuss, and have opened up a new path for domestic commercial films and are worth studying.

Finally, there are big publicity methods. Since more than a month ago, people in Beijing have been able to see information related to movies by watching TV, newspapers, taking buses on the street, and looking up at billboards.

Such a long period of information bombing has made the news of "The Funeral of Big Names" a topic of conversation for ordinary people after dinner.

Although Mr. Ma didn't know how much it would cost to promote this, he personally felt the courage of Haomeng Company to spend money.

At 6 p.m. on the 18th, Mr. Ma took the car arranged by the hotel and headed to the movie screening site.

This is his first time attending a movie screening.

He hadn't had much interaction with the film and television industry in the past, and he only went to the cinema to watch two or three movies a year. The company is in the early stage and does not have so much free time.

When he arrived at the National Culture Palace, he got out of the car, and there was a red carpet in front of him, and there were cameras around him to take pictures.

The lights outside the Cultural Palace were brilliant, and the camera flash made him squint his eyes.

The actresses who were walking on the red carpet were dressed brightly and had pretty faces. They waved to the reporters, as if they were immune to the cold wind in the capital.

The weather is clear today, but the chill is not diminishing.

Mr. Ma tightened his suit. As a southerner, he was really not used to the weather in the north, as if he was about to get cold into his bones.

Locals in Beijing are used to it. They wrap a coat in winter and the wind can't blow in, so they won't feel too cold.

"Mr. Ma, it's your turn." The service staff around him reminded.

Hearing this, Mr. Ma quickly walked across the red carpet, entered the Cultural Palace, and followed the crowd in front to a wide hall.

This place is not only a place to watch movies, but also a lot of billboards are arranged around it, all of which are sponsors of movies.

He searched and saw the Penguin Company billboard in a corner, mixed with a number of international brands. It was not so conspicuous, and only the little penguin on it was still so cute.

Mr. Ma looked at the billboard and felt quite emotional.

This is a company he founded himself. Maybe it is not very famous now and is not eye-catching in front of those big brands. But he believes that as long as he is given time to show, the company will definitely become bigger and stronger.

He looked at the crowd in the hall, including film and television stars and business elites, who gathered together in groups of three or five, chatting and laughing.

The hall is decorated in a grand manner, and the band on the stage is playing soothing music.

Mr. Ma thinks that the film and television industry is too luxurious. How many servers can you rent for this screening cost?

Good Dream Company invested 1.5 million yuan in this screening, striving to create a sensation.

Not only are domestic big-name movie stars, but also Hong Kong and Taiwan stars. This is the idea of ​​Colombia Asian Film Company. "The Funeral of Big Names" will be released in Xiangjiang, so this is a preheating.

Lin Zixuan is not optimistic about the prospects of movies in Xiangjiang, but he has to try it in line with the international community.

He felt that although Barbara had been in Asia for so many years and had rich experience in film production and promotion, as a foreigner, he still did not understand the national conditions of China.

She can listen to her opinions in the internationalization of the film, but she cannot be blindly aware of her own opinions.

This period is a critical period for film promotion. Watching "The Funeral of Big Names" will become a cultural consumption fashion, in which celebrities can play a leading role.

When viewers see so many celebrities attending the screening and praise the movie for being good, it will invisibly affect their movie choices.

Therefore, Haomeng Company attaches great importance to the screening of the movie.

Lin Zixuan and Mu Shanshan walked into the hall together. The two were wearing coats. Lin Zixuan was wearing a black coat without buttoning. Mu Shanshan was wearing a light blue tweed coat, all the way to her ankles.

They were surrounded by Feng Xiaogang and Xu Fan, and Ge You wanted to walk the red carpet with other actors.

Lin Zixuan greeted the people he met while walking. As the organizer of the screening, the four of them became the focus of the audience and everyone made way for the way.

Those who can come to the show have some relationship with Haomeng Company, most of whom are acquaintances.

Including Director Chen and Yu Feihong who completed the filming of "Crouching Tiger, Hidden Dragon", as well as the actors who have "Desire" sequel.

It can be said that half of the entertainment industry in Beijing came, and the other half of the entertainment industry either Lin Zixuan couldn't invite it, or was not familiar with Haomeng Company, and some were not qualified.

Mr. Ma stood outside, watching Lin Zixuan walking among the crowd, and gently shook hands and greeted others, talking and laughing, giving people a comfortable feeling and a calm and confident charm.

Although he had talked with Lin Zixuan on the phone and had seen photos of Lin Zixuan, this was his first time meeting.

He doesn't know much about Lin Zixuan's character, but he just has a rough impression of it through media reports.

In media publicity, Lin Zixuan is a famous writer and screenwriter, and the founder of Good Dream Company. He is talented and capable, and has a considerable influence in the literary and film and television circles.

While Lin Zixuan was chatting and laughing, he saw Mr. Ma outside the crowd. (To be continued.)8
Chapter completed!