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Chapter 543 Financing

Seeing the invitation from Haomeng Company, Mr. Ma had an idea.

In the past, Penguin companies mostly looked for high-tech or Internet companies for financing. They not only wanted to obtain funds, but also found help in the Internet industry.

The advantage of doing this is that these companies understand the operating model of penguins and can help penguins develop rapidly.

Mr. Ma would not think about raising funds from a winery.

On the one hand, the winery doesn't understand the role of Penguin Company. If you want to go online, just find a few employees to chat with customers using the Penguin account. There is no need to invest in chat tools.

On the other hand, wineries are not very helpful to Penguin's long-term development.

Financing and mergers and acquisitions within the industry are mostly carried out between related companies, so that they can play a complementary role.

Of course, there are also examples of real estate companies making money to enter the film and television industry, which is the diversified development of enterprises.

Before this, Mr. Ma had never thought about finding Haomeng Company to raise funds. Although the two parties had cooperation, they were two unrelated industries.

Penguin Company sent system messages to users according to the contract and promoted Feng Xiaogang's "The Funeral of Big Names". To be honest, the effect is very average, and it is better to advertise in the newspaper.

It is said that there are one million registered users, but the number of truly online users will not exceed one hundred thousand.

Some people may just register a Penguin account to play, but they will throw it away if they think it is not fun, and some people forget their password and ignore it.

In 1999, home networks were not popular yet, and many people were online, with high mobility and the effect of publicity can be imagined.

Online chat software like this can't reach tens of millions of users and cannot show influence.

This is one of the reasons why those companies are unwilling to invest or acquire Penguin Company, and they don’t think they are of much value.

Mr. Ma estimated Penguin Company to be 3 million yuan and negotiated the acquisition plan with six local companies, among which Pengcheng's Telecommunications and Data Bureau offered a purchase price of 600,000 yuan.

This is the highest bid among the six companies, but it is too far from Mr. Ma’s expectations.

The five shareholders of Penguin Company invested a total of nearly two million yuan. If they lost 600,000 yuan, they would lose a lot.

At this time, the bubble in the Internet industry has not yet burst, the stock prices of American Internet companies have been rising, technology stocks have been popular among investors, and the situation is very good.

Mr. Ma still has expectations for the future and doesn't want to be so cheap.

If the company fails to lose, it can only continue to raise funds.

Mr. Ma originally planned to find venture capital abroad, but many domestic Internet companies were able to develop after obtaining venture capital abroad. However, he did not have a background as a returnee and was not familiar with foreign investors.

He wasn't sure he could convince investors to invest in Penguin.

Now he has an extra choice. Since Lin Zixuan is optimistic about this software, he may be able to obtain funds from Good Dream Company to overcome the difficulties.

Whether it can succeed or not, there is no harm in trying it out.

After discussing with several shareholders of Penguin Company, he formulated several financing plans to ensure that he could get funds without losing his voice in the company.

Lin Zixuan may have achieved success in the film and television industry, but the Internet and film and television are two different concepts.

Different industries are like different mountains, and the most taboo thing is to lay people and lead experts. This is one of the reasons why they are unwilling to raise funds from other industries.

Mr. Ma is preparing to go to Beijing in late December to discuss with Lin Zixuan about his stake in Penguin Company.

At the same time, the organizing committee of the New Concept Works Competition once again invited Lin Zixuan to serve as the judge of the competition.

With the experience from last year, the organizing committee has done a lot of preparations and issued a call for papers nationwide one month in advance.

It can be foreseen that the scale and influence of this competition will be greater than that of the first one.

Lin Zixuan politely declined the invitation after considering it.

He will be very busy for the next period of time, and will have to go to the UK to attend the book signing meeting.

It’s not that I really can’t take time, but I think it’s enough to be a judge once. If I go there every year, there will be no newness.

Furthermore, he is now the vice chairman of the Beijing Writers Association. If he is invited to serve as the director of the jury, he can also consider it. If it is just a judge, it will be inconsistent with his identity as the vice chairman of the Writers Association.

The academic circle pays attention to qualifications and levels.

A vice chairman of the Beijing Writers Association and a group of young writers served as judges, which was a bit of a loss.

The organizing committee of the New Concept Competition understands this truth. They just say hello to Lin Zixuan. After all, they invited him last year, but not invited this year, which may lead to some misunderstandings from Lin Zixuan.

Lin Zixuan's qualifications as the director of the jury are enough, but age is a problem.

Only famous writers or university professors who have held positions in the Writers Association over the age of fifty can do it.

They thanked Lin Zixuan for his contribution to the competition last year and hoped to cooperate in the future, which left room for space.

This is how things are done in China. We must consider them in all aspects to avoid accidentally offending others.

Lin Zixuan has some understanding of this competition because Han Han plans to participate in the competition again.

The publishing house is preparing to publish Han Han’s novel next year. They think that if Han Han continues to participate in the competition and still gets a ranking, the topic of "genius young writer" can be hyped up, thereby promoting the sales of novels.

This is an operational marketing plan.

Anyway, it doesn’t cost to participate in a new concept composition competition, just have two good works.

Once Han Han gets the ranking, the publisher will take the opportunity to launch novels and promote them vigorously. Readers will buy them to read them just because they are curious, wanting to see the latest works of genius young writers.

Lin Zixuan is not disgusted with publicity methods. Whether it is movies or books, it is understandable.

Now is the era of eye economy, and the wine is so fragrant that it is afraid of the deep alley. If it is not promoted, no one will pay attention to it.

But he opposes excessive consumption. Moderate publicity is OK, but excessive is not good.

Lin Zixuan was worried that Han Han would be confused by the image packaged by the publisher. The publisher and the media said that he was a genius young writer, so he thought he was a genius writer.

Han Han may have the talent for writing, but geniuses are not only talented, but also need to go through continuous efforts.

This kind of publicity and hype may make him famous in a short period of time, but it will not benefit his future development.

As a newcomer, the publisher issued a royalty on Han Han's "Three Gate" at 8%. Based on the price of fifteen yuan per book, the sales volume reaches 500,000 copies, and Han Han can get 600,000 yuan.

This is a considerable asset for a high school student.

Lin Zixuan's "Little Snow's Big Adventure" currently has a royalty of 15% in China. Based on the 2 million copies per year, this series of books can bring him more than five million in income every year.

In this era of great economic development, it is not difficult for writers to get rich. (To be continued.)

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