After Huang Bo left, Lin Zixuan attended the company's promotional and promotion meeting on "The Funeral of Big Names".

The film has entered the post-production stage and is expected to be released on December 21. It is time to increase publicity efforts.

Generally speaking, the promotion cost of a movie is proportional to the production cost, and the higher the production cost of a movie, the higher the promotion cost.

For example, the production cost of "Titanic" is 200 million US dollars, and the promotional cost is as high as 50 million US dollars.

In Hollywood, the ratio of the production cost and promotional expenses of movies is about three to one, but specific films need to be treated specifically. If some small-cost movies are favored by film companies, they will also increase the promotional expenses.

The domestic film industry does not pay much attention to the role of publicity, so it would be nice if this ratio could be 6 to 1.

The previous film investments of Good Dream Company were less than 10 million yuan, and the promotional expenses were only one or two million yuan.

The methods used are nothing more than advertising in newspapers, actors from the crew go to major cities to promote, participate in TV programs, etc.

"The Funeral of Big Names" invested 30 million yuan, and the company decided to spend 10 million yuan to promote it, and to make this topic popular and make it known to the streets.

"We have several advantages," Yu Dong said at the meeting. "First, Director Feng and Teacher Ge's New Year films have formed a brand that has won the recognition of the audience. Secondly, our films keep up with fashion trends and can attract more young audiences and highlight the theme of fashion in publicity. In addition, Director Feng has been absent from the New Year holiday for two years, and the market has high expectations for the film."

Yu Dong has been doing well in the promotion and distribution of Haomeng Company.

A 10 million yuan publicity fee can do a lot of things. In addition to regular publicity, you can also place advertisements at subway stations and buses, so that ordinary people can see them as long as they go out.

"This film has actors from Hollywood and Hong Kong. While we are taking over the northern market, we must also take into account the southern market. The company will place two million advertisements in several major cities in the south, striving to change the situation of the New Year films being hot in the north and cold in the south." Yu Dong introduced.

Hollywood actors are just a publicity stunt, but Guan Zhilin has a certain popularity in the coastal areas.

"The screening of the movie in Xiangjiang is scheduled after the Chinese New Year, and there will be a premiere at that time in March. Director Feng and Teacher Ge need to go to Xiangjiang to cooperate with the promotion." Yu Dong arranged.

Good Dream Company has little contact with the cinema chains in Xiangjiang, and it is impossible to release the films at the same time in both places. The release date in Xiangjiang will be delayed by about two months, avoiding the New Year schedule in Xiangjiang.

At the end of each year, it is also the New Year holiday in Xiangjiang. Several films starring big stars are released one after another, and the competition in theaters is extremely fierce.

"How is the situation of the New Year holiday this year?" Feng Xiaogang said with concern.

"The situation is beneficial to us. Zhang Yimou's films are scheduled to be released in the past two days, avoiding the New Year's holiday. The investment scale of other film companies in New Year's films is less than 10 million. They are incomparable to our production costs and the popularity of the actors. Several companies plan to release the films in advance so as not to confront us head-on." Yu Dong responded.

"You can't be careless, you have to figure out the situation of your opponent." Feng Xiaogang said this, but he felt relieved.

There are only a few directors with box office appeal in China, and no one will underestimate Zhang Yimou's movies.

It’s just that this time Zhang Yimou used a group of new actors such as Zhang Ziyi, so it’s hard to say what the box office will be like. This may be one of the reasons why he avoided the New Year holiday.

"The Funeral of Big Names" has such a big investment and is also working with Hollywood. It is a comedy film that he is familiar with. Feng Xiaogang doesn't want to meet a dark horse and step on him at the box office.

If it was just filming "Party A and Party B", Feng Xiaogang would not be so cautious.

Once you reach a certain level, you will inevitably be worried about gains and losses. This is human nature.

"Okay, just do it like this. Invite advertisers to come and see the sample and call the sponsorship fee." Lin Zixuan decided.

Lin Zixuan is not worried about the funding issue. This ten million yuan in publicity will be passed on to advertisers. In addition to implanting advertisements, there are also movie patch advertisements.

The seven-minute clip advertisement before the movie screening can be worth ten or till 20 million.

This method may be criticized by the audience, but it is a profit model for commercial films. Otherwise, the production cost of "The Funeral of Big Names" plus the promotional cost is as high as 40 million yuan, and a box office of 100 million yuan is required to guarantee the capital.

This is obviously unrealistic in the country, and you can only get benefits through advertising.

Now that advertising revenue offsets investment costs, box office revenue becomes the net profit of Haomeng Company. Domestic commercial blockbusters want to make money is a sustainable development path.

The crew of "Crouching Tiger, Hidden Dragon" returned to the capital, with about a month left in the studio.

The crew members and staff were tortured to a great extent, and even Li An often suffered from insomnia and her blood pressure increased.

Until now, the whole process was not smooth, but fortunately, the most difficult thing was over.

After two days of rest, the crew continued to start work.

The highlight of it is the scene of Li Mubai's death. He expressed his feelings to Yu Xiulian before he died.

This confession cannot be too direct. Li Mubai and Yu Xiulian are both people with life experience. Unlike those young people, they just talk about love and love, and their expressions will be more implicit.

There is a line in it that says, "I would rather be a wild ghost than a lonely soul."

Li Mubai is a Taoist practitioner and emphasizes transcendence and eternity. Transcendence and eternity are undoubtedly lonely.

So he would rather be a wild ghost by Yu Xiulian's side for a few days than be an eternal lonely soul. This expression has the shadow of Western classical drama.

Li An’s strength is Li’s strength, he is good at capturing the subtle emotional entanglements between men and women.

In "Crouching Tiger, Hidden Dragon", Li An wants to break through a taboo, that is, the relationship between Li Mubai and Yu Jiaolong.

In Chinese society, sex and desire have always been a taboo topic, but there are such problems in life. Everyone suppresses and doesn’t say it, which does not mean it does not exist.

What should I do when the master meets a beautiful female apprentice? This is a contradiction of human nature.

When Li Mubai met Yu Jiaolong, he cherished her martial arts talent and did not want to see a piece of beautiful jade being ruined, so he wanted to teach her. This is a sense of responsibility as a teacher.

The difficulty lies in the fact that Yu Jiaolong is a young and beautiful woman, and it is difficult for men to control their beauty when facing women.

Li Mubai is a hero and a man. In addition, there is a affectionate and righteous Yu Xiulian in the middle, who has moral constraints on him and is even more chaotic.

His dilemma lies in human desires.

The film "Crouching Tiger, Hidden Dragon" made by Li An is an apparently martial arts film, but the core is still the emotion he is good at.
Chapter completed!