The reason why the second volume of "Little Snow's Big Adventure" is best-selling in the UK is that the story content only accounts for part of the reason is that British publishers have increased their publicity efforts.

When the first volume was published, they tried the waters and only carried out regular publicity, which was not very effective.

Now that I see profitable, I use the publishing house’s resources.

The publishing house met many well-known British writers, asked these writers to help recommend them, invited book reviewers to write book reviews, and strive for opportunities to promote in the literary and artistic supplements of mainstream newspapers.

Just like the bestseller recommendation list or sales ranking list in newspapers, these lists can be operated.

The operation of books is the same as that of film and television dramas. As long as you are willing to spend money to promote, it will definitely be effective.

It just depends on whether this book has operational value. Investing is to get more returns.

"Little Snow's Big Adventure" has been published in the fourth volume in the country, and the British publisher is preparing to publish the third volume this Christmas.

The advantage of the series is that it gives readers a sense of expectation and can continue to read, thus having a continuous influence.

The longer it lasts, the more influence it will double.

Those loyal readers will discuss and form topics, and under the guidance of the publishing house, more and more readers will join in.

The publishing house also holds various activities.

For example, giving away cartoon characters, holding book fans’ meetings, and organizing book clubs to enhance the cohesion of book fans. These are all consumer groups.

If it is a niche book, the publisher would not have had that much effort.

According to their survey, in the UK, "The Big Adventure of Little Snow" is suitable for teenagers under the age of 20 and is also attractive to people over the age of 20.

This shows that the readers have a very wide range of scope, not limited to the children's book market.

After the third volume was published, the British publishing society adopted the method of publishing one volume a year.

They learned from Lin Zixuan that "Xiaoxue's Big Adventure" has only seven books at most. In order to make the influence last longer, one book a year is the best choice.

This will make this series of books a hot topic for the next four or five years.

During these days in the capital, Xu Jinglei not only had a small gathering with her family, but also had to participate in advertising activities.

Celebrities generally have two types of advertisements to accept. One is that they will be fine after the filming, such as beverages and food.

Another type is advertising endorsement. In addition to shooting advertisements, it also involves participating in various brand promotion activities, such as clothing and jewelry.

The first type of advertising fee is not high, but there is no follow-up trouble. Celebrities will be involved unless there is a quality problem with the product.

The second type is long-term endorsement contracts, which are usually three to five years, with high endorsement fees, but manufacturers have various requirements.

Xu Jinglei endorses a canvas shoe of a well-known American brand, which is 2 million yuan in three years.

This endorsement fee is in line with her current domestic value.

After the influence of "Crouching Tiger, Hidden Dragon" appears, it will not be possible for three years. It can only be said that the manufacturers who signed long-term contracts with Xu Jinglei have made money.

Lin Zixuan thought of this. Currently, the advertising contracts between Yu Feihong and Xu Jinglei are mainly short-term.

If it weren't for a well-known sports brand in the United States, it could enhance Xu Jinglei's image, Haomeng Company would not have signed this endorsement contract.

Taking advertisements is the fastest way for celebrities to make money, but advertisements are also divided into grades.

Ge You used to receive a lot of advertisements, such as ham sausage, white wine, instant noodles, etc. Not to mention the effectiveness of the advertisement, it gives the audience a bit low level.

Of course, Ge You's image is friendly and shooting such advertisements is consistent with his usual image.

But now he is already the top actor in China. If you shoot commercials, you must carefully choose. First, it is a big brand, and secondly, there must be no quality problems.

For example, ham sausage, once it is exposed to clenbuterol, it will definitely have a negative impact on Ge You.

Besides, big brands have high advertising fees and high-end enough, this is the level.

It is understandable that actors take on bad commercials for money before they become popular, but they have to be responsible for themselves after they become popular.

Lin Zixuan asked the company's actors to avoid advertisements for food and medicine, as such products are prone to problems.

Before taking on advertisements, Haomeng Company will conduct basic investigations and sign a contract only after confirming that the manufacturer's products are fine.

When Ge You answers advertisements now, he not only depends on the brand and quality, but also on the creativity of the advertisement, whether it is in line with his identity.

At least it cannot be repeated with the previous advertisement shots.

For example, if you give a thumbs up and praise the product, this posture has been used in other advertisements, so it cannot be used in this advertisement.

The lines, actions, and even the coherence between the cameras must be considered.

Ge You's tone was an authentic Beijing movie. If he wanted to speak Mandarin seriously, it would be tasteless.

This is not picky, but a serious and responsible attitude, being responsible for the product and oneself.

Advertisements should be broadcast on TV and can be seen by hundreds of millions of domestic viewers. A good advertisement can enhance the image of actors. Whether it is filming movies or commercials, you must strive for excellence.

Xu Jinglei ended her advertising product promotion campaign and returned to her rented apartment.

With the start of filming of "Crouching Tiger, Hidden Dragon", she has been living here less and less. Lin Xiaoling is preparing for the filming of the sequel to "Desire" and rarely comes to live there, and the room seems empty.

However, they have no plans to cancel the lease, so it is great to leave a space where they can be alone.

Anyway, the two of them are not short of this rent. They occasionally come to stay for a few days to relax and adjust their mood.

Xu Jinglei leaned on the bed, looking at the sunset that was about to end outside the window, and stayed quietly without thinking about anything.

When attending the event, she needs to face the reporter with a smile, and at this moment she just wants to be herself.

During the filming of "Crouching Tiger, Hidden Dragon", Xu Jinglei was under great pressure. She worked with her as a Hollywood director, a professional production team in Xiangjiang, and also had dangerous martial arts scenes.

She has to hold on.

This is the first time she has been involved in such a big film production and has no much experience in filming.

If Xu Jinglei wants to meet Li An’s requirements, she has to keep forcing herself to make breakthroughs and try more performance methods.

This month is very difficult, and she has gained a lot. There are still a few months to film the scene, so she has to stick to it.

Xu Jinglei did not tell her these feelings to her family, and was afraid that her family would worry, so she did not mention them to Lin Zixuan, but she still had a partner to complain about, that is Lin Xiaoling.

Some words will feel more comfortable to say, but it will be uncomfortable to hold them in your heart. This is the meaning of the existence of a good friend.

She took out her cell phone from her bag, called Lin Xiaoling, and made an appointment to meet in the apartment tonight. It can be predicted that there will be a night chat time for two girls tonight.

After calling, the sunset outside the window set and the room gradually became dim.

Xu Jinglei turned on the desk lamp at the head of the bed, and the soft light scattered everywhere. (To be continued.)8
Chapter completed!