The copyright offer from China TV to "Desire" is 8 million yuan.

As long as you pay this money, the movie can continue to use the name of "Desire" and connect it with the TV series in publicity.

What is this concept?

The investment in "Life and Death" is only 7 million yuan. Just to use the name and it will be beneficial to the promotion of the movie, it will take out eight million yuan, which is equivalent to the investment in a movie.

China TV has its own reasons.

"Desire" has a strong influence in the minds of the Chinese people and its value is incalculable. It is a brand.

Or intangible assets, there is no specific standard for how to determine the value of this asset.

Taking "Shanshan Interview" as an example, this is a high-quality interview program, so what is the value of this brand?

You can make a rough judgment based on how much money the advertiser is willing to pay for the title of the program. If the advertiser spends five million yuan a year to advertise on the program, then the intangible assets of the program are worth this number.

This is a decision made by the market.

China TV found a professional to estimate the brand of "Desire".

These professionals evaluated "Desire". Ten years have passed, and the people have high expectations for the sequel to this drama, and the corresponding box office of the movie is very high.

This expectation value is an intangible asset, and the expectation value is linked to the box office of the movie.

Estimate the box office of the movie and then draw a commission according to the proportion. This is the advice given by professionals.

However, the box office of the movie is affected by many factors, and no one can say it before it is released.

For example, if the movie is broken, or the actors have a scandal, and when the movie is released, a Hollywood blockbuster happened to be encountered, these factors can affect the box office performance.

Estimated box office refers to the results that a movie may achieve under normal circumstances, neither exaggerating nor underestimating.

The people have high expectations for "Desire". Under normal circumstances, this movie will be a big box office. Judging from the past achievements of domestic films in the domestic film industry, the box office of this movie will be around 50 million.

This means playing the original actor without filming or encountering all kinds of messy things.

This is just a cardinality.

Experts will also consider the previous performance of Good Dream Company, the company's influence and operational capabilities, and the box office of movies launched by a strong film company and a weak film company will be very different.

As an investor, Good Dream Company can add points to the box office of the film.

If Huaying Group is added to the participation, this film will have an advantage in theater screening.

Based on various factors, experts believe that the box office of this sequel of "Desire" should be around 80 million, or in the range of 70 million to 90 million.

This is just an estimate, and they do not guarantee the final result.

According to this box office result, if you draw one tenth of it, it will be eight million.

Some leaders of China TV originally wanted to pay 9 million, but for the sake of Han Sanping, they would follow the average value. They felt that they were at a disadvantage.

In order to prove that there was no sky-high price, the TV station gave the experts' evaluation documents to Huaying Group and Haomeng Company respectively.

Lin Zixuan agrees with this assessment, but things cannot be calculated like this.

Experts make assessments based on the normal situation of everything, and there are risks in doing anything.

Especially when filming the sequel to "Desire", the risks are even greater.

Once the sequel is not recognized by the audience, it would be great if it could be 10 million.

In this way, all risks lie with the film company.

China TV stations do not agree with this view. They believe that they also take risks. If the movie is not filmed, it will have a negative impact on the reputation of the TV series "Desire" and reduce the intangible assets of the series.

Speaking of which, this is when both sides consider issues from their respective positions.

China TV believes that "Desire" is worth this price.

Lin Zixuan has calculated the calculations and bought copyright for eight million yuan, plus investment and post-promotion, the sequel to "Desire" will take at least 25 million yuan to complete.

Zhang Kaili and Li Xuejian are both famous actors, and their pay is definitely not low.

In other words, the box office must reach 75 million to recover the cost.

If you calculate this, there is no profit.

Of course, Haomeng Company will increase its popularity because of this, the film will win awards, etc., which is an additional gain.

This incident is actually a reminder, that is, the value of intangible assets.

Domestic companies often do not pay attention to this point and have never thought that they are mostly doing OEM for foreign companies.

A brand and a trademark will have great value as long as it is well managed.

Lin Zixuan thought about bypassing Chinese TV stations, such as naming the movie "Liu Huifang". During the promotion, everyone did not mention TV series, but only talked about movies.

But doing so seems particularly awkward, as if you are covering up your ears and stealing a bell.

The people know, the reporter knows, and the crew pretends not to know, and the reporter asks questions, and everyone interrupts them, and they talk about him, so that they will not have any effect.

"Desire" emphasizes nostalgia and sentiment, so that it can impress the audience.

Listening to Zhang Kaili and Li Xuejian talking about the story of filming "Desire" back then, the audience naturally fell into memories and was willing to pay for money to watch movies in the theater.

This is called publicity.

After discussing with Han Sanping, Lin Zixuan decided to accept the offer from China TV, but he proposed two plans.

One is that Haomeng Company directly exchanged 8 million for authorization, and the other is that the TV station used this authorization as an investment in movies. After the movie was released, the TV station received a box office share.

The second plan is equivalent to the TV station taking part of the risks.

However, Lin Zixuan gave a convincing reason. The box office of "Life and Death" exceeded 100 million, which was the result of the cooperation between Haomeng Company and Beijing Film Studio.

Now Han Sanping has become the vice chairman of Huaying Group and has greater power.

With the two collaborating again, the box office of this sequel to "Desire" will be a new glory.

With the promotional channels of China TV, think about it, everyone will definitely be more popular than "Life and Death Choice".

Lin Zixuan neither wants to take out the money nor wants China TV to do free publicity. This is the best way.

If the box office is really better than expected, China TV will also make money.

If you have money, everyone will make a profit and cooperate with each other. If the movie box office is defeated, you can also bring Chinese TV stations to lose money together.

Huaguo TV has combined the performance of Haomeng Company and the huge strength of Huaying Group, and believes that investing in can bring greater benefits than directly getting eight million.

As a result, the three companies reached a cooperation agreement on filming the sequel to "Desire".

This is the way for private film and television companies to survive, and they compete with these large state-owned enterprises to gain opportunities for development.
Chapter completed!