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Chapter four hundred and ninety second rush broadcast

Although there are no big stars in "Borrowing Guns" and they are all second- and third-tier actors, under the banner of "Luxing"'s original crew has attracted the attention of many TV stations.?

Moreover, this is a series in which Lin Zixuan serves as producer.

Even if this TV series cannot replicate the success of "Luxing", the quality should be guaranteed.

Lin Zixuan couldn't smash his signature, and the dramas he produced were basically all high-quality.

As more and more local stations broadcast nationwide through satellites, competition among TV stations is becoming increasingly fierce.

In the past, they operated behind closed doors in their own provinces and had little to do with TV stations in other provinces. Now they are competing for the national market, producing better TV programs and broadcasting better TV series to increase their ratings.

This is not only a matter of face, but also involves huge economic interests.

In the TV series, there is a fierce competition for high-quality dramas, so it is not surprising that "Borrowing a Gun" can be broadcasted on three online channels at the same time. They are optimistic about this spy war drama.

Even if the three TV stations are broadcast at the same time, there is competition.

TV stations often adopt the practice of deleting advertisements, deleting advertisements behind "Huaguo News" and seamlessly connecting them with the series.

Even the opening of the TV series was cut off and directly entered the plot, just to gain time and broadcast it earlier than other TV stations to attract audiences.

This is called rushing broadcast.

However, deleting advertisements will cause certain economic losses. According to the regulations of the General Administration, the advertising time cannot exceed 20% of the main drama time during the prime time from 7:00 to 9:00 pm.

If the advertising time is longer than that of the TV series, it would be a violation.

Of course, local TV stations will play edge balls, which often exceed 20%, but the output is not obvious.

If the General Administration conducts strict investigations, it will be changed back. If it does not conduct strict investigations, it will continue like this. After all, advertising time represents profit.

By this calculation, the TV station deleted the advertisements behind "Huaguo News" for twenty-five to thirty minutes of prime time every night, which was equivalent to losing five minutes of advertising revenue.

After all this, the loss was at least several million.

TV stations will not let the money be lost in vain. They have a lot of money in mind. Although it is necessary to negotiate with advertisers to remove advertisements, they will lose a large amount of advertising fees, but these advertising revenue can be compensated in other ways.

If the audience is lost and the ratings are lost, that is the biggest loss.

The General Administration has no explicit regulations on the rush to broadcast. As long as it is not malicious rush to broadcast, it is not considered a violation.

Beijing TV station is relatively persistent in this regard. They will broadcast the TV series only after the weather forecast and advertising period end.

"This is the usual practice of Jingcheng Satellite TV. We do not participate in such competition. Jingcheng Satellite TV relies on the audience's loyalty to the platform, rather than the disorderly competitive means of rushing to broadcast."

This is the official statement of Beijing TV. In fact, they have troubles.

The TV station itself is in Beijing and is subject to many supervision. If it is done too much, the General Administration will issue documents in minutes to investigate them strictly.

"Borrowing Gun" was aired on time in mid-December, and the director and a group of actors cooperated with the TV station to promote it.

As the male lead, Zhang Jiayi is naturally indispensable. Every time he appears on TV or is interviewed by reporters, he will always be compared with Yu Zecheng, played by Wang Zhiwen.

No one likes to be compared, especially when The Hidden is a huge success.

It’s like when I was in school, my family would always say that whoever scored 100 points in the next door every time, and you only got 80.

Anyone who has experienced that mood understands it.

Everyone is different, with their own strengths and weaknesses. The one who scored 100 may be a nerd, and the one who scored 80 may have a business acumen, which is unsure.

However, everyone likes comparison, especially when talking about others.

Zhang Jiayi knew in his heart that such things were inevitable, and the entertainment industry was also a world of fame and fortune.

However, he was no longer young and energetic, but responded calmly, not defending his role as how different I played was from Wang Zhiwen, I had my own ideas, etc.

That's something that young actors will do, eager to prove themselves.

He would first praise Wang Zhiwen's acting skills, learn from Wang Zhiwen's methods in his performance, and even read "The Hidden" several times.

This is the truth. Wang Zhiwen also graduated from the Performance Department of the Film Academy. The two learned the same performance method.

Only after that did he talk about his understanding of the drama "Borrowing a Gun" and the differences between the two dramas.

This is easier to be accepted by the audience. If he just defends himself, it may cause disgust among the audience.

The reporters and hosts who interviewed Zhang Jiayi all felt that although this actor was not well-known, he was calm and modest, and gave people a good feeling.

After the broadcast of "Borrowing Guns", the entertainment media made a lot of reports.

It is generally believed that the plot is not as tense as the plot of "Luxing", the story is plain, the suspense is fewer, the pace is slow, and it is difficult to get into the play. In short, there are many negative comments.

Mainly because of the success of "Luxing", the media will feel that "Borrowing Gun" is full of shortcomings.

Lin Zixuan is not worried. "Borrowing a Gun" is a slow-hot TV series. It introduces and creates characters in the early stages. The truly exciting ones are in the second half, so there is no need to worry.

The TV station broadcasts two episodes a day and can be finished on New Year's Day. I'm afraid it will be another comment at that time.

He is more concerned about another thing now, Feng Xiaogang's new film will be held for an advertising investment conference.

As the name suggests, the investment association is to find advertisers who are willing to implant advertisements in the video. The implant advertisements are different from patch advertisements. They must fit the plot, and it is best to be perfectly integrated into the plot.

Therefore, during the script creation stage, we must negotiate with advertisers so that we can accurately implant advertisements.

Otherwise, if the script is finished and the movie is filmed before the advertisement is implanted, it will be too hasty and will not achieve the best results.

Feng Xiaogang's script has not been completed yet, but with his and Ge You's golden signs, he filmed New Year's comedy, which is box office guaranteed and has a great attraction to advertisers.

From jewelry to clothing, from cosmetics to beverages, advertising can be implanted in any of the things that may be used in movies.

Now there is no need for Lin Zixuan and Feng Xiaogang to go out one by one, and those advertisers will take the initiative to come to discuss cooperation.

Haomeng Company has invited 50 manufacturers in total, and the products of these manufacturers have a certain reputation at home and abroad, and there are many foreign manufacturers.

No products that are not famous are accepted, and New Year’s films must also be of grade.
Chapter completed!
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