According to the rules of the film industry, the practice of investors using money to buy tickets to improve box office performance is not a box office fraud, but a reasonable marketing method that does not violate relevant management regulations.

Even if there is no audience in the cinema, as long as the investor buys the tickets at the normal ticket price.

Box office fraud generally refers to abnormal ticket prices.

For example, the audience is watching this movie, but the movie tickets are shown to be another movie, or the movie tickets are sold at a low price to attract the audience, but the original tickets are still recorded according to the original ticket price during statistics.

This is called stealing the box office or injecting the box office.

It can be said that Lin Zixuan's approach is quite common in the industry and can create an illusion that movies are very popular with audiences.

However, this approach should not invest too much money, after all, investors can only get 40% of the box office share.

If you invest one million to buy a box office, you can only get 400,000 in the end. The greater the investment, the more you lose.

The general approach is to spend money to buy box office in the early stages of the movie release to make the box office data look better. If this approach is ineffective and the reputation of the movie is too bad, you should stop quickly.

If the effect is achieved and the audience is attracted to the theater, then they have to stop, and the purpose has been achieved.

Of course, it is not ruled out that some investors use movies to launder money.

In this case, they would buy box office from beginning to end in order to get the 40% share of the account, which is an illegal act.

Cinemas often turn a blind eye and even take the initiative to cooperate with investors.

As long as the box office data is available, theaters can get profits, so they are too lazy to care.

Therefore, if you see a bad movie with a very good box office or a movie with a huge box office in the early stage and a mess in the later stage, don’t be surprised, it’s normal.

This is a hidden rule in the circle.

Although there are various means to raise the box office, the audience's eyes are bright.

The audience has the final say whether the movie is good or not. The box office of "Titanic" can get 360 million yuan, while domestic movies can only get 20 to 30 million yuan. This is proof.

Lin Zixuan doesn't mind using this method, but he won't regard it as a fundamental one.

As a film and television company, making high-quality movies is the fundamental reason, and the rest is just an auxiliary.

In order to support Han Sanping, Haomeng Company will spend up to two million to buy a box office, so it depends on Han Sanping's ability.

Through years of operation, Han Sanping has a lot of say in the Beijing film circle.

Many cinemas in Beijing promised that the schedule rate of "Life and Death" will not be less than 80% on the day it was released.

Various media waved flags and shouted, celebrities strongly recommended it, and relevant leaders of the General Administration publicly supported it on a certain occasion.

For a time, "Life and Death Choice" became another popular film after "Titanic".

Han Sanping is not alone, he represents the Beijing Film Studio, which is the leading unit of a state-owned film studio.

Once the Beijing Film Studio launches its full strength, the effect will be quite significant, at least it will cause a huge sensation in the capital.

"I haven't seen such a scene for many years. I remember that the last time it was Teacher Li Xuejian's film that had such a big formation. The main theme film was very good at that time, and it created many classic images. Now it's not possible. People's hearts are restless and can't shoot that kind of taste. It always feels too fake." Feng Xiaogang sighed.

The 1980s were the era of main theme films, and a large number of excellent films were produced.

At that time, the creators were very serious about filming, and the shooting conditions were difficult. Due to the lack of foreign exchange, the imported film was tight, so the film consumption ratio was controlled to one to three when shooting.

A shot can be shot three times at most, and the actor's performance is best done in one go.

"Each era has its main theme of different eras. Those Hollywood blockbusters are the main theme films in the United States. We may not be able to shoot such main themes." Lin Zixuan responded, "As long as it expresses the correct values, the film that can reflect this era is considered the main theme film."

"Your statement is very interesting. The main theme movies must also change with the times, otherwise they will be eliminated." Feng Xiaogang nodded, "I think Director Han wants to do a big vote this time. He wants the box office of "Life and Death Choice" to exceed 100 million."

"The main reason is that the benchmark of "Titanic" is too high, making domestic movies too ugly." Lin Zixuan said helplessly.

In the past, Hollywood blockbusters had the highest box office of 100 million in China. Everyone thinks it’s nothing. Our movies are 50 to 60 million, and the gap is not big, so it’s not too difficult to catch up.

Now there is a box office of more than 300 million yuan. If you get another 50 million or 60 million, you will be a little unsuccessful and will lose.

After all, it will have to have a box office of over 100 million yuan, and the gap with "Titanic" is not that big, so it is considered to be quite good.

Since Han Sanping has done it, he must do it beautifully.

He negotiated with theaters that as long as the box office of "Life and Death" has a good early box office, it will be extended.

"Titanic" was released in the country for five months, and "Life and Death" will be released at least four months until the end of the year.

"That's right, my films can't always be at the 20 to 30 million yuan. They have to make some progress, otherwise they will not be able to overcome their face." Feng Xiaogang thought.

Box office is a topic that practitioners in the film industry cannot avoid.

Although success or failure is not absolutely determined by box office, a movie will fail at the box office and the audience will consider it a failure.

On September 15, "Life and Death Choice" was first released in Beijing.

On the day of its release, the box office in Beijing exceeded 500,000, three days later, the box office exceeded 2 million, and five days later, reaching 3.6 million.

This is the first round of release and will be launched in theaters across the country.

While the box office was booming, it won a good reputation among the audience. The theme of anti-corruption and integrity in the film resonated with the audience.

There are often audiences applauding spontaneously in the cinema. For a main theme film, this kind of scene has been missing for many years.

When domestic movies were in a downturn, "Life and Death" emerged and became a box office dark horse.

The above is media reports, and there are many reasons why the movie can achieve such results.

In fact, the real box office results are only about half of the data, and the main effect is the venue, and large-scale publicity has played a significant role.

Judging from the current situation, with the early preparation, the film has basically been on the right track.

At this time, Han Sanping called Lin Zixuan, and the director Han was quite happy when he heard the sound.

"The leaders above think "Life and Death Choice" is good. They need to increase publicity for the film and will be on the news in a few days." Han Sanping revealed, "Let's work harder and make this film steadily."

After hanging up the phone, Lin Zixuan knew that the movie was done. (To be continued.)
Chapter completed!