Although Barbara Robinson came to Beijing this time mainly for Li An and the Crouching Tiger Hidden Dragon, Lin Zixuan would not miss the opportunity to promote it. He invited Barbara to watch the video invested by Haomeng Company. %

In addition to Feng Xiaogang's sigh, there is also the home where Lin Xiaoling had just finished filming.

Jiang Wen's blood record of Xu Sanguan has not been completed in the later stage, and the film was invested by European filmmakers and has long been taken over by European film companies.

Lin Zixuan hopes to reach a long-term cooperative relationship with Barbara.

If Columbia Films can use the platform of Columbia Films to promote the films of Good Dreams globally, it will not only bring profits, but also increase the popularity of Good Dreams.

At the same time, Columbia Films will not suffer any losses, they will gain benefits from it.

For example, Zhang Yimou's movies, under their promotion, Zhang Yimou won the award, the movies received good reviews in the West, and the price was good, and Columbia Film Company received commissions according to the contract.

Since overseas filmmakers entered the domestic film industry in the 1990s, there have been roughly three cooperation models.

One is an agent. They come to China to select films, are responsible for promoting them to the international film industry and collecting commissions.

The second is the screening copyright.

For example, if the copyright of the film in North America is used, they will operate the film and enter theaters in North America to obtain box office revenue.

The third is to directly participate in investment, and the copyright of the movie belongs to the investor.

Because China produces a lot of art films, it is not attractive to European filmmakers.

For example, Mark Muller from Italy, Jean Louis from France, etc., are more trends of directors Guan Huaguo.

Hollywood only began to pay attention to the Chinese film market after 1994, and before that, they were not very interested.

The box office results of Titanic in China prove that this is a very promising market. The current box office of this film in China has reached 280 million, and it is not a big problem to exceed 300 million.

It is equivalent to 40 million US dollars. According to the box office share ratio, Hollywood film companies can get about 8 million US dollars.

This is enough to make Hollywood value this emerging Asian film market, and they will not give up any opportunities to gain benefits.

Correspondingly, it also creates opportunities for domestic film companies and Hollywood film companies to cooperate.

The current situation is that Barbara is a strong party, and they control the platform and resources.

She came to determine whether a movie has the value of promotion and whether it can bring benefits to the company.

If it is a famous director's work, like Li An, she will focus on it.

She is also interested in those directors with potential, including Feng Xiaogang, Jiang Wen and Tian Shishi and others.

Barbara's criterion for choosing a video is whether watching this movie is in line with the values ​​of Western audiences or whether it can attract the curiosity of Western audiences. The movie will eventually be aimed at the audience.

She has different opinions on the two films of "A sigh" and "Home".

A sigh shows the way Eastern families deal with extramarital affairs. This movie has no market in the West.

It is difficult for the French to see this movie, and it is not a big deal to have a **.

Americans are another way of dealing with it, such as the dream of the Bridge that was released in the United States a few years ago.

The theme of the dream of the bridge and a sigh is similar. They both tell stories about extramarital affairs. The protagonists end up with their families, but there are differences in how the two are handled.

In a sigh, Zhang Guoli swayed left and right between his wife and the emperor, in a mess.

Although the heroine in the dream of the bridge has struggled internally, the director told a delicate and touching love story.

According to Americans who watched this film, they caused a tide of divorce in China and wanted to find their true love.

When you get up, the city spring is more similar to the dream of the bridge, but American audiences may not be able to accept the implicitness of the Eastern style and will find it dull and boring.

It can be seen from the comparison of these three films that even for the same subject, the handling methods of Eastern and Western directors will be completely different.

This is the difference in transformation.

So why are Hollywood blockbusters like the Titanic popular in the Chinese Congress?

On the one hand, there is a lack of domestic commercial films, and on the other hand, the themes of such films are acceptable to most people around the world, which almost smooths out the differences between the two.

For example, human nature in the face of disaster, love between men and women, gaps between rich and poor, etc., exist in any country.

Barbara gave positive comments to the video of Home because it conforms to Western values.

In her opinion, the home tells a story of redemption.

A prisoner who killed people was transformed in prison, searched for redemption of the soul after being released from prison, and finally gained understanding.

The entire film is full of humanitarian concerns.

This is a very interesting place.

In China, it may be felt that the role of a female policeman represents a state organ, which is too false, but in Barbara's view, this is the guide that the female prisoner meets on the road to redemption, and is equivalent to the messenger of God.

Different backgrounds of the interpretation of the video will have great differences.

As a veteran filmmaker, Barbara believes that this film has a very market in Europe.

European audiences are very interested in stories of such redemption. They believe in God and always pray for redemption by God.

Furthermore, because he spent 17 years in prison for five yuan, this is a video shot on the spot in the Chinese prison, which can be used as a gimmick for publicity.

If you can win some valuable awards, it is not difficult to pay a good price. The key is to rely on publicity and operation.

Barbara intends to represent the copyright transactions of this movie overseas, including Asia, Europe and the United States, and commission is 30% of the revenue.

After they took over, Haomeng Company only needs to cooperate with the publicity, and they will do everything else.

After the film goes out, they will take away 30% of the profits they get after the marketing costs.

This marketing cost includes promotional materials, various expenses for participating in film festivals and film markets, etc.

According to the investment scale of the video, the marketing cost is roughly controlled between 3,000 and 50,000 US dollars.

The greater the investment in a movie, the higher the marketing cost.

For cost-effective art films like Home, the marketing cost will not exceed 10,000 US dollars.

In the international film market, 30% commission is in the normal category. If a famous director or producer has a better way, the commission can be reduced to 25%.

Lin Xiaoling obviously cannot enjoy this kind of treatment.

Barbara wants to take the movie to Xiangjiang for the company to evaluate and formulate corresponding promotion plans. Only after obtaining recognition will they sign an agency agreement with Haomeng Company. (To be continued.)

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