The practice of "A Sigh" being released in six theaters in Beijing in advance has had an excellent effect.

This is a bit similar to hunger marketing. Audiences in Beijing are looking forward to Feng Xiaogang's new film and want to have a sneak peek.

However, there are only six theaters, with limited number of sessions and seats. If you go late, there will be no tickets, and the audience will have to queue up to buy tickets.

This has created a hot scene of supply and demand. When others see this movie, they need to queue up to buy tickets, which will definitely be very good. They will follow the trend and go to the cinema to watch movies.

This approach takes advantage of the people's herd mentality. So many people watch this movie, and even if it is a bad movie, I have to watch it.

Merchants’ promotion and hype are often aimed at the public’s psychology and thus promote their own products.

News media reports have contributed to the fuel, and people may not know that "A Sigh" is only released in these six theaters. After watching the report, the movie was so hard to get.

This will affect their choice of watching movies.

Eight days passed, and the total box office revenue of the six theaters in Beijing exceeded 3 million. These six theaters not only attracted audiences, but their revenue increased more than doubled compared to usual.

This box office result made Lin Zixuan even more excited about the total box office of "A Sigh".

This is a win-win situation for Haomeng Company and Cinema.

The media's evaluation of this film is quite positive, believing that this is Feng Xiaogang's successful transformation, proving that Feng Xiaogang is not only good at shooting entertainment films, but also can make art films so profound.

However, there are also negative comments.

Some film critics pointed out that this seemingly touching film is filled with the stale atmosphere of "pseudo-Taoism".

This refers to some preaching elements in the film, and the ending is too traditional. In today's society, after an extramarital affair occurs, most couples end up with divorce.

"A Sigh" uses the accident that his wife fell and injured her husband, which is too conservative.

The person who said this obviously does not understand the difficulty of making a movie. If the husband and lover finally get together in "A Sigh", then the chance of this movie passing the censorship is not high.

This is a blatant encouragement of extramarital affairs, which will have adverse effects on society.

For a movie, people in the circle and outsiders may have completely different views, because people outside the circle are watching the excitement and do not understand the rules in the circle.

It is not easy to dance with shackles and be able to dance well.

"Don't pay attention to those people, they are all standing and talking without any pain in their backs. This movie is good." Lin Zixuan persuaded.

"I've been used to it for a long time. When filming New Year's films, they said I was not in depth. When filming art films, they said I couldn't let go. When I let go one day, they would say I couldn't hold it back." Feng Xiaogang complained, "Anyway, we can always find the problem. There is no perfect movie in this world. Just say "Titanic", the box office has reached one billion US dollars. Isn't anyone still looking for trouble?"

"The perfect movie is always the next one. Let's keep working hard. Where is it? It's not even half a football game, so it's too early." Lin Zixuan said without caring about it.

"This is true. After finishing this, there are other things to be done, and I can't get enough time." Zhang Guoli said deeply.

After Zhang Guoli finished promoting the video, he was busy starting a company and filming TV series.

As an actor, he won the male lead at the International Film Festival and received recognition. Next, he will be busy with his career.

Relatively speaking, Zhang Guoli is a person with a strong sense of career. Ge You focused his main energy on acting and investing in these things is done by Sister He. They don’t like to take risks.

Feng Xiaogang is somewhere in between. He is thinking about making movies and investing to make money, and he is interested in a wide range of interests.

He is extroverted, very lively, familiar, talkative, and likes to make trouble. He is basically just like this.

"I want to have a good rest. After filming this film, I feel like I've been hollowed out. I don't know what to shoot below." Feng Xiaogang sighed, "Are I going to continue to go further and further on the road of art films, or go back to my old career and continue shooting New Year's films, I'm confused."

"Just be intoxicated by yourself. If you can't shoot Zhang Yimou, you will still have a chance in entertainment films." Zhang Guoli instigated.

"That means that my strength is still New Year's films. But if the audience doesn't like to watch it, they still have to transform. Now the audience's requirements are getting higher and higher, and it is difficult to serve." Feng Xiaogang thought.

Feng Xiaogang is always thinking about what audiences like to watch and how to attract audiences. This is the basic quality of a commercial film director.

"A Sigh" was released in theaters across the country. The Beijing flavor in the film fades, and southern audiences can also accept it.

This is a change. In order to adapt to the national film market, although the film still takes place in the Beijing city, Zhang Guoli often reveals the humor of Beijing flavor in his words and deeds, but overall, there is much less Beijing flavor.

With the theme of the film, this film has received a good response in the film market in the south.

Feng Xiaogang knew that if he wanted to go further on the road of directors, he could not limit himself to the small circle of Beijing-style movies. He wanted people across the country to accept his movies.

Doing this will lose some viewers, and those who want to watch Beijing comedy will find "A Sigh" boring.

The combination of Feng Xiaogang and Zhang Guoli is far less beautiful than that of Feng Xiaogang and Ge You. Most of these are viewers in the capital. They are used to watching Feng's New Year movies every year. The theme of this extramarital affair is obviously not in line with their taste.

If you gain something, you will lose something. No one can meet everyone's requirements. I guess God will not do it.

With the statistics of box office data in various places, the box office of "A Sigh" has increased significantly in the early stage, but it has been weak in the later stage.

In the early stage, it was because of the audience's expectations for Feng Xiaogang's new film, winning awards at foreign film festivals, and various publicity, which caused a movie viewing craze and the situation was very good.

In the later stage, everyone knew what the story was like. The reputation had differentiated, the enthusiasm faded, and naturally the subsequent weakness.

But the result is not bad. The box office has exceeded 20 million, and it is estimated that the box office will reach 25 million when it is down.

It can rank among the top three in the box office of domestic movies, and this data once again proves Feng Xiaogang's box office appeal.

Some media once said that Feng Xiaogang would not be able to leave Ge You. This statement is biased. It can only be said that the cooperation between the two can achieve the effect of one plus one greater than two, but it cannot be said that Feng Xiaogang would not be able to play with Ge You after leaving Ge You.

The two of them have a mutual interaction, and they react chemically when they put them together.

In addition to the combination of Feng Xiaogang and Zhang Guoli, the promotion played a crucial role in the box office success of "A Sigh".

It can be foreseen that publicity will occupy an increasingly important position in a movie in the future. (To be continued.)
Chapter completed!