In order to shoot public service advertisements, Lin Xiaoling became busy.

She plans to shoot a short film of about ten minutes and edit it for three minutes as a public service advertisement. If it is broadcast on TV, it may have to be edited shorter.

Take China TV as an example. A 30-second advertisement broadcast during the normal period costs hundreds of thousands of yuan.

If it were not for the mandatory requirement of the General Administration, the TV station would not be willing to broadcast public service advertisements at all. Public service advertisements would not receive money and occupy advertising spaces that could have made money.

Even if a public service advertisement is broadcast, it will be as short as possible. Lin Xiaoling needs to make various preparations.

For her, shooting advertisements is not a difficult task. Each advertisement will have a theme, and she must first set the theme.

This is no different from ordinary commercial advertisements. Commercial advertisements are for promoting products, and public service advertisements are for promoting ideas.

The common point between the two is how to impress the audience and make the audience interested in this product or a certain concept.

Lin Xiaoling originally thought that this theme was very simple, and she called on the society to pay attention to the life of prisoners after they were released from prison and help them adapt to society. However, as the conception deepened, she thought more.

The prisoners cannot adapt to society because they are out of touch with society.

This situation not only happens to prisoners, but also can be seen everywhere in ordinary people.

In the past decade, Chinese society has undergone earth-shaking changes, with new things and new technologies emerging one after another. People over 40 generally do not know how to use computers, mobile phones, and ATMs in banks.

There are also laid-off workers who are being discussed in society.

These people have worked in factories for most of their lives, and are now laid off, have no skills, can't keep up with the times, and can't find jobs.

Or, they were abandoned by this era of rapid development.

Lin Xiaoling wants to turn the theme of public service advertisements into "times and life", show ordinary people abandoned by the times, let everyone pay attention to the survival difficulties of these people and provide help.

This theme is bigger than simply expressing the life of a prisoner and requires more shooting work.

At the same time, the shooting funds will also increase. In the past, it might be possible to handle it with tens of thousands of yuan, but now it will cost more than one hundred thousand yuan.

"You are a bit off topic, right? Our advertisement is for movie services, you do this..." Lin Zixuan hesitated.

"I think this shooting is more profound and it becomes brighter at once. The theme of the movie is not only understanding and tolerance, but also the changes in life of ordinary people in the great era. I want to shoot a sense of the times." Lin Xiaoling explained.

"Okay, take a picture first to see the effect, but have you thought about how to finish it?" Lin Zixuan reminded, "The ending of the public service advertisement is very important. If you raise this question, you always have to give the audience an explanation, either inspiring, thought-provoking, or touching, and not too dull."

Excellent public service advertisements often have a bit of a look, or a passage or a shot, which can leave a deep impression on the audience.

If the audience watches a public service advertisement and remembers nothing, it would be a failure.

Although the advertisement is short, it is about creativity. It is not that simple to impress the audience in thirty seconds.

"I'll think about it again." Lin Xiaoling nodded.

Lin Zixuan allocated 100,000 yuan to his sister as startup capital and prepared it first. The crew doesn’t have to be too big, and a few people are enough.

Lin Xiaoling's book contains three stories, including a female prisoner who has just been released from prison, a laid-off employee and an older company employee.

The female prisoner was in prison for more than ten years. On the first day of her release, she couldn't buy tickets, could not squeeze into the bus, and could not cross the road. Facing the tall buildings in the city and the crowded traffic on the streets, she was at a loss.

The difference between the big city and the small city is obvious. She even wants to go back to prison, which is the safest place.

A laid-off worker in his forties and fifties was looking for a job in the labor market. The recruiter asked him what diplomas he had or what skills he knew, but he couldn't answer. He was just an ordinary worker in the workshop.

He left the labor market and walked in the crowd in a daze, not knowing where the future was.

When the iron rice bowl is broken, tens of millions of people face difficult choices.

A company employee in his fifties does not know how to use computers and copiers in his office, and does not know how to use ATMs in the bank. Faced with the changes in technology, he can only passively accept it and encounter walls everywhere.

Lin Xiaoling found her former classmates, photographers, props, recording engineers, etc.

If you were in a film school, you might not get paid for this kind of short film, but now that they have entered society, they have to sign a contract and make good rewards.

Lin Zixuan reminded her sister that she must sign a formal contract and not get into disputes in the future.

In the entertainment industry, this kind of thing is very common. This circle is full of temptation. The older generation may also pay attention to rules. Nowadays, people have no bottom line in doing things for fame and fortune.

After the crew was built, the following is to find actors.

Xu Jinglei pulled her classmate over, an actress named Liu Lin. She filmed TV series and movies while in college, but she had no representative works.

Liu Lin will play the female prisoner. If it is appropriate, he will play the heroine in "Going Home" in the future.

Laid-off workers and company employees need to find older actors, preferably not very famous.

Lin Xiaoling does not want to leave a deep impression on the audience because of her reputation as an actor. This public service advertisement is more about showing the lives of ordinary people, the more ordinary the better.

After the actor is found, he will enter the shooting state and it is expected to be completed in half a month.

At this time, Feng Xiaogang and his group returned from the Egyptian scenery. "A Sigh" won the Gold Award for Best Picture Pyramid, Best Screenwriter, Best Actor and Actress and Performance Encouragement Award for "Advanced" in Cairo International Film Festival.

No Best Director Award.

In fact, the Best Picture is for the director. Feng Xiaogang is not without gains, but it is not as legitimate as the Best Director.

This made Feng Xiaogang feel a little disappointed while he was happy. This was his best chance.

"I understand that the film festival organizing committee will give us all the awards. We always have to leave a few for others, right? We can't let others come in vain. To be honest, it's beyond expectations to win so many awards. It's better for African brothers to give us face. Where will they go next time if you have the chance?" Feng Xiaogang said.

As Feng Xiaogang said, "A Sigh" can win several grand prizes, which exceeded everyone's expectations, and domestic media reported on a large scale.

After all, Cairo International Film Festival is a foreign film festival, which is considered to bring glory to the country.
Chapter completed!