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Chapter 392 There is no way

In August, the second part of "Xiaoxue's Big Adventure" was launched.

With the preparation of the first part, the publishing house increased its publicity efforts, and its sales performance was even better than the first part. It sold more than 100,000 copies in less than half a month, which was even better than the books of those celebrities.

This made industry insiders in the publishing market exclaim that the spring of children's books is coming.

This fairy tale has formed a reputation among readers, has a brand effect, and has become a must-read fairy tale for children.

Some toy manufacturers took the opportunity to launch dolls in the story, using the images of the illustrations in the book.

There are also various picture albums and stickers that appear in various stalls next to the school, which are very popular among children.

Especially stickers, children will stick stickers on their pencil case or book pages.

However, these were not authorized by Lin Zixuan, and no manufacturer said hello to Lin Zixuan in advance.

They just used it openly and made profits, and they didn't think there was anything wrong with it.

This phenomenon is very common in the country, and it is common for hospitals and restaurants to use celebrity photos as signboards.

Celebrities don’t have the energy to go to lawsuits one by one, and even if they win, they won’t get much money, and it’s not enough to hire a lawyer.

Besides, this kind of thing is endless, and under normal circumstances, you can only ignore it.

In addition to peripheral products, pirated book dealers are also rampant, and there are at least a dozen pirated books on "Xiaoxue's Big Adventure" on the market.

According to rough statistics from the publisher, the two pirated books "Xiaoxue's Big Adventure" are estimated to have two or three million copies, which is basically the same as the sales volume of genuine books.

This caused serious economic losses to the publisher and also harmed Lin Zixuan's interests.

Pirated books and unauthorized peripheral products have caused Lin Zixuan to earn millions less.

This number will double as the book continues to publish, reaching tens of millions or even higher.

If it is an ordinary bestseller, the publisher may just let it go. After all, when the market is saturated, it will not be popular after a while, so there is no need to waste energy.

The domestic environment is like this, and publishers have no choice.

But "Xiaoxue's Big Adventure" is different. It is a series. According to Lin Zixuan's writing plan, there will be about five to six movies.

In other words, in the next few years, this fairy tale will continue to sell well and will become a money tree for publishers.

They made a preliminary estimate that the price of a book is 25 yuan, one has been pirated for two million copies, and five have 10 million copies, totaling 250 million RMB.

In addition to work fees and bank fees, as well as writers’ royalties, publishers can earn about 80 million yuan.

If this is still pirated, this is the profit that the publisher will lose in the next few years.

This is their conservative estimate of the sales of this series. If the influence of several films is added together, this number will only be higher.

This is already worthy of the publishing house. If there is less piracy, the publishing house will have a higher income.

In this matter, we cannot rely on the conscience of pirated merchants. As long as it is profitable, pirated merchants will not stop. They will even use "Xiaoxue's Big Adventure" as a key book to pirate the edition.

No one will let go of the benefits of hundreds of millions. This is a long-term struggle.

The publishing house and Lin Zixuan discussed that they would first report the situation to the industrial and commercial department, and then negotiate with the cultural department on how to crack down on piracy. They never thought that they could completely cure piracy, as long as they could reduce the piracy in "Xiaoxue's Big Adventure".

This is a helpless move, and piracy is really rampant.

As for those peripheral products, the publishing house can’t help, they only care about books.

Lin Zixuan was quite troubled. He understood that this was the national situation. Even twenty years later, piracy still exists. Moreover, there are more pirated chaos in the film and television industry, and this is not something he can solve alone.

For example, in those toy factories, it is useless if you sue them in court.

According to the current law, there is no fine at all. They will still do it when they leave court. Even if they know that this is infringement, they will not take it seriously.

At present, there is no relatively complete legal system in China, nor is there a special supervisory unit.

Lin Zixuan and Mu Zhiyuan talked about this, not because they wanted Mu Zhiyuan to come forward. He knew that even if Mu Zhiyuan came forward, he could only manage it for a while and could not cure it.

He expressed his opinion that with the integration of China and the international community, the issue of copyright protection will become more and more important.

Mu Zhiyuan knew in his heart that the country was negotiating with the World Trade Organization and was preparing to join the WTO. Only by joining this organization can China integrate into the world economy and achieve economic globalization.

The entire negotiations were very difficult, and Western countries put forward many harsh conditions, including intellectual property issues.

"This problem cannot be solved in the short term. It is very complicated. You can find evidence first and then talk about it later." Mu Zhiyuan responded.

Lin Zixuan thought of a solution. He learned from foreign practices and authorized the cartoon image of the characters in "Xiaoxue's Big Adventure" to a large and regular toy factory in China.

Let this toy factory produce exclusively, so those pirated toy factories violate the interests of this toy factory.

In this way, the toy factory will fight against pirated manufacturers for the sake of profit.

However, it is difficult to find such toy manufacturers in China. They are not fools. They will only sign an authorization contract with Lin Zixuan if they are sure that they can make money.

Lin Zixuan first asked people to contact major toy manufacturers in China. Instead of making this profit by pirated merchants, it is better to take the initiative.

There has been some progress on the publishing house. They are preparing to apply for the National Literature Key Books Publishing Plan for "Xiaoxue's Big Adventure", which is recognized by the cultural department.

Those who can enter this publishing plan are influential books in various disciplines, such as theoretical research on cutting-edge sciences.

As long as you enter this plan, it is equivalent to receiving a layer of protection, and pirated books will attract the attention of the above.

Of course, most of the books in the plan are used for research, and scientific research institutions and schools may buy them. Ordinary readers rarely read them, and pirated booksellers will not interfere because there is no profit to be profitable.

The publisher believes that "Xiaoxue's Big Adventure" is currently a representative work of children's literature, which is deeply loved by readers and has a great role in promoting the exhibition of children's literature in my country.

I have praised this so much just to make this child enter the national key book publishing plan.

There is no way. With this recognition, it will not only increase the status of "Xiaoxue's Big Adventure" in the minds of readers, but also make pirated booksellers have some concerns. (To be continued.)8

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