On Saturday, January 18, 1997, Lin Zixuan and Mu Shanshan arrived at No. 53, Liulichang West Street, Xuanwu District.

They were not here to buy antiques, but today is the day when Ma Weidu’s Guan Retro Classical Art Museum is open to the public.

It is said to be a museum, but in fact, the area is not large compared to a real museum, with only an exhibition hall of about 400 square meters. However, it is already good to get this place in Liulichang.

Ma Weidu used his relationship to invite many people to come, including those in the collection industry, literary and artistic industry, officials, and all kinds of religions.

A reporter from Beijing TV came over to do an interview report, and this size was also a piece of news.

Ma Weitu couldn't invite a reporter from China TV. He cooperated with Beijing TV and could show off his face in the evening news.

Lin Zixuan came to support him, this is your help and I help you.

In order to film "Spring in a Small Town", Ma Weidu made Lin Zixuan a complete set of old furniture from a large southern family, many of which were borrowed from collectors and used a large amount of human relationships.

That old set of furniture alone costs more than 100,000 yuan, and porcelain bottles, calligraphy and paintings, etc., are all genuine products, and initially estimated to cost millions.

It's now in the warehouse. I'll bring it when the crew goes to the south to film. During the filming, I have to find someone to watch it specifically and not to lose it. In domestic movies, this is an extremely expensive prop.

In addition to this, there is also a "Treasure Appraisal" program that will cooperate with Ma Weitu.

Mu Shanshan has planned this program and started preparing for the New Year after the Chinese New Year. She will first cooperate with Beijing TV to film several episodes.

The content of the program is very simple, which is to ask the people to take their own antiques for expert identification, and also invite experts from the auction house to estimate the price on site, focusing on introducing knowledge about antique collection.

Mu Shanshan originally wanted Ma Weidu to be the host, just to interact with the collectors and introduce the situation.

But when discussing the program format, he insisted on being an expert on the stage and identifying cultural relics. At that time, he would definitely be a real expert working in the museum. This is a wild way.

Ma Weitu insisted on doing this. He felt that his level was no worse than that of an expert. He was better than that of a wide range of knowledge.

There was no way, so he finally gave him the title of miscellaneous expert.

What is miscellaneous? This is a category other than the mainstream collection, such as calligraphy and painting, ceramics, jade, furniture, rare ancient books, jewelry, postal products, coins, etc. This is the mainstream, and the others are miscellaneous.

Mu Shanshan is currently the host of this program.

For this reason, she turned down the variety entertainment program of Xiangnan TV. Xiangnan TV's programs and her positioning are not very suitable.

Mu Shanshan is positioned as intellectual and elegant. Xiangnan TV’s programs tend to be youthful and fashionable, so they should use young hosts.

The program "Treasure Appraisal" combines knowledge and fun, and also involves traditional culture. Antiques and cultural relics are also a cultural heritage, and the overall level of the program has improved.

However, while the grade is getting higher, the production cost has also hit a new high.

"Shanshan Interview" is about a few people sitting together and chatting. In addition to inviting guests to spend money, the other expenses are not high. Some guests don't have to spend money, and the production costs are very small.

In the program "Beautiful China", reporters want to run outside and shoot beautiful scenery from all over the place, mainly due to the expenses of the outdoor host.

"Treasure Appraisal" is the largest program currently produced by Mu Shanshan's company. It requires renting a large studio, inviting experts, organizing a camera team, and arranging the people who come to Appraisal.

Just screening the shortlisted antiques in the early stage requires a lot of manpower, and unexpected events may occur in this process.

For example, antiques accidentally fell to the ground and broke, or someone deliberately made trouble with fakes, etc.

This requires equipment of lawyers and getting along well with the police, and logistics support is very important.

Therefore, this time Mu Shanshan chose to jointly produce with Beijing TV, and everyone bears half of the cost, and the naming fee and advertising fee obtained are divided into proportion.

Mu Shanshan is quite excited about the production of this show, which is a good opportunity to train the team.

With this experience, you can produce other large-scale variety shows next time and cooperate with TV stations across the country.

However, once this program becomes popular, the imitation program will definitely come out. What you can do now is to increase the popularity of the program and make the audience recognize "Treasure Appraisal".

Ma Weidu was wearing a bright red old-fashioned outfit and stood at the door to welcome guests, with two friends beside him.

Lin Zixuan parked the car and walked over with Mu Shanshan.

"Director Ma, congratulations." Lin Zixuan congratulated.

"Mr. Lin, Mr. Mu, thank you for your appreciation, please come in." Ma Weishu greeted.

The two of them came early. There were already many people in the museum, and everyone was looking at the exhibits in the display cabinet.

The entire exhibition hall is divided into porcelain, furniture, craftsmanship, oil paintings, doors and windows, etc.

Most of the guests who came on the first day were invited. There were not many people who actually visited the museum. Everyone just went through the motions, congratulated them, and then left after a while.

Ma Wei supervised this museum in order to make a name for himself and to charge tickets for visiting at the same time, which is not free.

A ticket costs fifteen yuan, and the museum is located in Liulichang. Liulichang is a street in Beijing for antique trading. Those who can come here are those who are more or less interested in antiques.

Once this museum becomes a well-known tourist attraction, the annual ticket revenue is quite considerable.

Part of this revenue is used to maintain the normal operation of the museum, and part of the Ma Weishu is used to continue collecting antiques.

Moreover, the museum also accepts donations from society, both in antique form and money. With this museum, you can start trading antiques with justifiable reputation.

You can even go to exhibitions across the country or countries around the world in the name of museums.

After a while, Feng Xiaogang came over and he had a good relationship with Ma Weitu.

"The Endless" will be out of stock in a few days, with a total box office of about 23 million. For films with only 5 million investments, this result is dazzling enough.

Feng Xiaogang preserved the box office myth amid criticism. No matter what the media said that the film was not good, the box office was still strong.

After the video is out, Lin Zixuan will hold a celebration banquet, which will be very lively.

The group walked around the museum. It was really nothing good for those who didn't know anything. Mu Shanshan read a few antique books because she wanted to host the "Treasure Appraisal" program, but she gained some insight.

"It's almost time. Tell Lao Ma, let's go." Feng Xiaogang suggested.

"Okay, it's so cold, it's better to go home." Lin Zixuan agreed.

They walked out of the museum and watched the crowds coming and going in Liulichang. The sky was a little gloomy and it was probably snowing.

Lin Zixuan and Feng Xiaogang said goodbye and drove home.

"Time flies so fast, the New Year is coming soon." Mu Shanshan looked through the car window and looked at the long street outside, sighing. (To be continued.)

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Chapter completed!