Back at the company, Lin Zixuan and Feng Xiaogang discussed the promotional matters of "See You".

This film is like last year's "Party A and Party B", and is scheduled to be released on December 25, but this year they cannot be as passive as last year and should take the initiative in publicity.

The audience has watched Hollywood blockbusters for a year and is more keen. If they don’t make any new tricks, they may not buy it.

Besides, there was no competition last year, but this year was different. There was a Xiangjiang action film for the New Year holiday.

With some coordination, Huaying Company adjusted the screening time. During the New Year's Day period, Xiangjiang's action film was put around the Spring Festival, avoiding the direct collision of the two movies.

But the impact is still inevitable.

The release time of the two films is only about a month apart. Think about it, if the audience knew that there would be a thrilling Hong Kong action film to be released next, would they still pay for a comedy without big scenes?

This is the current situation facing domestic movies. The right to choose which movie is in the hands of the audience.

Compared with other domestic films, "Seeking Away" is already quite lucky.

This year, because of the introduction of Hollywood blockbusters, the living space of domestic films was severely squeezed. At least seventy domestic films were not released in theaters, accounting for half of the annual production of domestic films.

The best schedules have given Hollywood blockbusters and main theme movies, and domestic movies have obvious disadvantages in publicity and marketing.

In this way, ten blockbusters easily occupied most of the Chinese film market.

An era of cruel competition has arrived.

In the past, the director and actors finished filming after filming. There was no promotional task, and the box office was based on the audience's reputation.

Now it is not possible. In order to let more people know about "Seeking Away", for box office results, we can only use various means to promote and attract audiences to the cinema.

"We tentatively plan to travel to eight cities, each city will take two to three days. The activities include audience meetings and interviews with local media. If other cities have the intention to invite them, they can also be arranged temporarily." Lin Zixuan explained, "When the time comes, you can play your freely. Just remember a little, and praise our movies for being good."

This kind of activity is usually arranged by local film companies.

Good Dream Company will send people to contact us first and prepare the activity process. The activities arranged will vary greatly in different areas.

For example, when going to the three northeastern provinces, the organizer may arrange for Feng Xiaogang and the actors to visit laid-off workers. This is a very realistic problem. When it comes to cities in the south, the entertainment will be stronger.

To be honest, there are not many topics to hype the drama "Seeking Away".

If you hype the scandal of the male and female protagonists, Ge You will definitely disagree, it will destroy the harmony and stability of the other family.

So we can only start with movies, talk about some interesting stories about acting and experiences in the United States, etc.

This group of publicity activities will start from December 17, from north to south, and take more than half a month to strive to cause repercussions in major cities across the country and build up momentum.

"Now it's a market economy. We need to do whatever the market needs. In the future, the way of playing the film industry will change." Feng Xiaogang sighed, "It's better to make trouble than those who know how to do things. If this kind of publicity and hype becomes popular, the circle will be lively and I'll be busy fighting all day long."

Feng Xiao just finished the later episode of "Seeking Away" and was screened on a small scale internally, which is generally considered good.

The movie puts the story background in Los Angeles and immediately raises the level of the film. This does not mean that Los Angeles is better than Beijing, but it can bring freshness to domestic audiences.

This is the first time that domestic movies have been filmed abroad, and it is a good publicity stunt.

Although the story of "Seeking Away" is mainly about jokes, most of the people who make jokes this time are Americans, and they also have a bit of homesickness for overseas wanderers. The two of them went around in the United States, but in the end they felt that their hometown was better.

The theme is positive, the content is relaxed and humorous, and the shooting technique is more mature than "Party A and Party B".

Of course, after the release, there will definitely be critics who criticize the movie for being tacky, without connotation, etc., and Feng Xiaogang is used to it.

The first success is luck, and the second success is strength. As long as "Seeking Away" has achieved a high box office, Feng Xiaogang will be considered a character in the circle of domestic film directors.

Some directors prove themselves with awards, while others prove themselves with box office.

"In the future, publicity and hype will be trendy. Nowadays, audiences are not the same. They can only watch whatever you shoot. The directors of art films are spoiled so that they think that the audience can only watch the films they shoot." Lin Zixuan said in a deep voice, "The audience has many choices. If they think it is not good, they will not spend money to buy tickets."

Domestic audiences go from watching movies passively to choosing movies actively, which is the change in the market.

If the director cannot adapt to this change and cannot shoot movies that the audience likes to watch, he will be ruthlessly eliminated by the market.

After several deletions and modifications, Lin Xiaoling's script finally gained the recognition of Zheng Dongtian and can enter the preparation stage of the film.

In fact, Zheng Dongtian helped her make a lot of revisions. Lin Xiaoling is still young and cannot grasp the role of the old lady in the script well. This requires rich life experience.

Next, Xiaoling chose her own shooting team among the students in the school.

Photographers, lighting artists, sound engineers, props, makeup artists, and a total of ten people were selected to form a simple film crew.

As a director, Lin Xiaoling's first step is to survey the outdoor scene, which is the Siheyuan where Lin Zixuan is located.

It is easy to choose two houses in the Sihe Courtyard, but it is empty anyway.

Under Lin Xiaoling's command, a group of people started working. Although they were all students, they had studied in the film school and received systematic education, so they were quite good at doing things.

They added a lot of vitality to the courtyard.

Xu Jinglei will also come to help after filming. In the crew of "Crouching Tiger, Hidden Dragon", the filming is not going smoothly. If the acting is not done well, he will be blamed by Director Chen.

At this time, Yu Feihong would come over to comfort her and tell her where she was not good at acting and how to improve it.

Director Chen and Yu Feihong are strict and gentle, but they cooperate very well.

On this day, Xu Jinglei sat in a house in Siheyuan. This house was rented by the girl in the script. The overall layout has not been completed yet, but there is a set of tools for painting.

Through the window, she saw Lin Zixuan sitting outside with her daughter in her arms, and the afterglow of the setting sun shining on Lin Zixuan.

Xu Jinglei picked up the brush beside her and started painting on a piece of white paper.

After a while, a sketch was completed.

She looked at it and felt quite satisfied, so she signed the word "Lao Xu" in the lower right corner of the sketch. (To be continued.)
Chapter completed!