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Chapter 257: The Spring of Entertainment Films

At the end of February, Lin Zixuan and Feng Xiaogang attended a symposium held by the General Administration.

This kind of symposium is very common, also called a briefing. If the General Administration wants to convey some information or express his opinions on a certain issue, it will convene relevant personnel from the film and television industry to hold a meeting.

While listening to opinions from people in the circle, we also convey the meaning of the General Administration.

The main topic of this symposium is the exhibition direction of entertainment movies, which is inseparable from the annual box office championship of "Party A and Party B" in the domestic film industry, and is also related to the entry of Hollywood entertainment blockbusters into China.

In the past, there were two types of mainstream movies in China, one was the main theme movie and the other was the art movie.

As a national department, the General Administration focuses on the publicity and educational role of films, supports the promotion of patriotism and promotes the main theme of national policies and guidelines. This is the general direction of Chinese films and cannot be shaken.

Major art schools in China tend to be European art films. Most directors who graduate from film academy mainly shoot art films. They think art films are the mainstream of films.

For a long time, main theme films and art films have dominated domestic theaters for a long time.

Entertainment movies can only survive in the cracks. They do not receive support from the General Administration or are not favored by the academics. They all view entertainment movies with indifference or arrogant attitudes.

The General Administration has a better attitude, believing that entertainment films are a useful supplement to the film market, combining education and entertainment, and positioning entertainment films as auxiliary positions will neither vigorously support nor completely deny them.

The academic schools are different. They think that entertainment films are of no artistic quality and there is no point in shooting them.

With the development of society, this concept has become looser in the country, but the prejudice against entertainment movies cannot be resolved in a short time.

Or there are contradictions between art films and entertainment films themselves and it is difficult to unify them.

In the past year, "The Desperate World" has dropped a shell on the domestic film market, with a box office of up to 2.50,000 in a week, which is under the premise of various strong resistance.

The General Administration has to face up to this problem, that is, how to balance the pressure brought by Hollywood blockbusters to domestic movies, otherwise Hollywood blockbusters will be invincible in the domestic film market in the future.

At this time, "Party A and Party B" won a box office of 210,000 in 50 days of screening.

It seems that the gap between it and Hollywood blockbusters is very big, but the investment of "Party A and Party B" is less than 3 million yuan, while the investment of "Faith Tianya" exceeds 40 million US dollars.

The success of "Party A and Party B" allowed the General Administration to see that low-cost domestic films can also drive the sluggish movie box office. They believed that it was time to support domestic entertainment movies.

In addition to main theme movies and art movies, we must also increase the living space of entertainment movies.

The General Administration of this symposium expressed his attitude towards filming videos with strong entertainment.

One is to welcome warmly, the second is to carefully study the creation rules of entertainment films, and the third is to actively guide and strive to improve the artistic quality of such films to win more audiences.

Finally, I hope that comrades in the film industry will strengthen the viewing and entertainment of various types of films, and strive to meet the diverse cultural and entertainment needs of the people and realize the diversified functions of films.

This is the tone. In the future, entertainment movies will be treated preferentially by the General Administration in shooting and conducting.

The domestic film industry has changed from a two-legged battle between main theme movies and artistic movies to a three-legged squad, and entertainment movies have gained the opportunity to flourish.

At the symposium, many people opposed it, believing that entertainment movies have plots such as martial arts, murders, and **, which can easily have adverse effects on the audience. They should be restricted and should not destroy social atmosphere for the sake of box office.

"Party A and Party B" are also criticized. In the eyes of the academics, the film has problems from the plot to the structure, and then to the lens language, and they analyze it very well.

In short, it's just a sentence, without artistic nature.

Lin Zixuan was quite speechless about this.

We were originally filming entertainment films. You have to look for artistic quality in entertainment films. Isn’t this a matter of no need to find trouble?

Although there are many opposing people, the General Administration has made up its mind, one is to consider the sluggish box office in China, and the other is to deal with the arrival of Hollywood blockbusters.

Last year's "The World of Destiny" was just a test of the waters, and this year is the beginning.

Not to mention that each of the ten blockbusters has a box office of over 100 million yuan, as long as more than half of them exceed 50 million yuan, the blow to domestic films is quite fatal. Now it seems that supporting domestic entertainment films to compete with Hollywood blockbusters may be a way out.

After the symposium, China's "Contemporary Film" magazine understood the spirit of the symposium and set off a wave of entertainment film discussions in the latest issue of the magazine.

The name is "Dialogue: Entertainment Film".

The magazine invited domestic film theorists and film directors to talk about their views on entertainment films and the direction of entertainment films, including Feng Xiaogang. How can Feng Xiaogang's movie just won the domestic box office championship?

Feng Xiaogang wrote about his understanding of entertainment films.

One is that entertainment films must conform to the national conditions of the country. They cannot copy the routines of Xiangjiang and abroad. They cannot film foreign films that their wife was murdered and their husbands fled alone to find out the truth. You also filmed like this.

If you review it first, you can't pass it. Hollywood's personal heroism cannot work in China and does not conform to our values.

There are also entertainment films that do not necessarily have to be thrilling, but also can be filmed with themes that are close to life.

Furthermore, entertainment films can also promote positive energy. Catering to the market does not mean that they must be vulgar. People have their own standards of judgment. Vulgar entertainment films are not good entertainment films.

"Brother Feng, do you mean to be proud?" Lin Zixuan teased.

"I'm just polite to the magazine. I asked me to give me some suggestions. Success is luck, and success is strength." Feng Xiaogang said modestly, "If the next film is missed, I will definitely be scolded again."

"I get used to it when I scold you. No matter what, the spring of entertainment films is coming." Lin Zixuan asserted.

"So we have caught up with a good time. As before, the director who made entertainment films was embarrassed to say what movies he had made, for fear of being looked down upon by his colleagues." Feng Xiaogang sighed.

In this discussion on entertainment films, the Beijing Film Academy, which has always focused on the research of art films, and the Beijing Youth Film Studio jointly organized a seminar.

The topic of the seminar was "making entertainment films more artistic."

The organizer and Qiren of this seminar were Zheng Dongtian, the director of the Director Department of the Beijing Film Academy and the director of the Beijing Youth Film Studio. He believes that teachers and students of the Film Academy should carefully study the creation rules of entertainment films.

Change the current vulgar and make entertainment films more artistic.

This marked the beginning of entertainment film acceptance by the Academy.

Although this process cannot be achieved overnight, it is always a kind of change. Only with change can there be hope. In the future, the film school will also train directors of entertainment films. (To be continued.)8
Chapter completed!
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