On September 9, the group came to Venice.

After getting off the plane and just checked into the hotel, I had to go to participate in the event arranged by the Film Festival Organizing Committee. "Sunny Days" premiered today, and there will be a press conference after the screening.

This is the official press conference, and the treatment is only for videos shortlisted for the main competition unit.

For those films that just come to participate in the exhibition, they will not arrange press conferences. If you want to promote it, you can only find a way.

Everyone rushed to the screening room, perhaps because the organizing committee did the publicity, or because the enthusiastic fans of Venice were from the filming room, there were many viewers in the screening room.

After the screening was arranged, they sat in the front row with the staff of the film festival organizing committee.

Among them is the Italian recommender of this movie, Mark Muller.

There are several ways for a movie to participate in an international film festival, one is recommended by the state.

For example, the Oscar Organizing Committee stipulates that a country can only have one movie to participate in the competition, so who will be given to this place in China is decided by the General Administration.

The country can also send delegations to participate in various international film festivals, which are cultural exchange activities of the nature of the country.

For film festivals like Cannes and Venice, producers can choose to sign up for it themselves, or through the recommendation of other filmmakers. This recommender is generally an influential figure in the international film industry.

Some people recommend movies to be shortlisted for the main competition unit, but it is difficult to say that they sign up for it themselves.

Each international film festival has at least hundreds of movies registered, only dozens of which can be shortlisted, and only a few of them won the final award, which shows the intensity of the competition.

Mark Muller is the one who introduced "The Bright Days of Sunshine" to the Venetian Film Festival.

The process is roughly like this. French filmmakers let Louis know Mark Muller and told him that he had seen a good movie. After watching it, Mark Muller thought it was okay, so he recommended it to the film festival.

There may be other people involved in the middle, so it is unknown.

Lin Zixuan watched this movie several times and also played a small supporting role in it. He didn't have many scenes, and he was asked by the General Administration to delete it. He worked so hard when filming it, and it was in vain.

When I look at it again, I can’t say that I’m moved, I only feel a little bit of emotion, and finally the filming was finished.

The Italian audience in the screening room were very excited and applauded from time to time when watching it, but I don’t know if they understood it.

They may only see the ignorant love of young men and women, the persistence of young men and women, the enchantment of young girls, and the completely different exotic styles of the far east.

Just like Chinese audiences watch foreign movies, most of the audience are watching beautiful blonde women, preferably with a few exposed shots and a fashionable Western lifestyle.

As for foreign social culture and racial conflicts, who cares, we don’t live there.

Of course, what we are talking about here is most of the audience, not including those engaged in the film industry and thoughtful literary and artistic youth.

After the film was played, the audience gave warm applause.

People from the Film Festival Organizing Committee also praised it as an excellent film, which is obviously different from previous films from China. It is more youthful, has a distinctive style and gives people a strong impact.

Zhang Yimou has been to Venice, won the Golden Lion Award, Gong Li won the Best Actress, and other Chinese filmmakers.

Jiang Wen's film has his own style, which is different from the fifth generation director.

The following is a press conference, which are basically media from European countries, and fewer media from North America.

Jiang Wen is an actor who is used to being interviewed and is not afraid of such scenes. He sits on a chair, behind him is the symbol of the Venetian Film Festival and the pattern of a lion.

When facing the reporter's questions, he talked in English and faced them calmly.

Compared to the time when filming "The People of Beijing in New York", his foreign language skills improved, but he still had a Beijing accent.

At the end of the interview, they talked with Mark Muller for half an hour to learn about the next process of the Venice Film Festival and the competitors that "Sunny Days" may encounter.

Mark Muller is optimistic about this film and believes that there is a high possibility of winning the award.

Everyone made an appointment for breakfast tomorrow, and then they dispersed and returned to the hotel. This was their first day trip in Venice.

After the screening of "Sunny Days" in Venice, in addition to attracting reporters, film dealers from all over the world came to visit.

These film dealers are here to find bargains.

The copyright price of a movie before and after winning the award is definitely different. If "Sunny Days" wins this Golden Lion Award, the price will double.

Before the award is announced, the film chamber will buy out the film's screening rights in the country at a lower price. Once the movie wins the award, they will make a profit, and even if they don't win the award, they will not suffer any loss.

This tests the eyesight of film dealers.

"Sunny Days" has won praise from audiences and reporters, and the chance of winning is high, which is the main reason for attracting film manufacturers.

For Lin Zixuan and the others, it is also full of uncertainty.

If the movie is not sold now and the movie is not awarded in the end, the price will definitely be suppressed by the film dealer, or even lose money. Therefore, the factor that determines the price is the award.

These film dealers are businessmen, not artists, and they are very realistic. I wouldn’t say that I really appreciate this film to give you a high price.

Even the French asked Louis to do the same. He used the copyright of the movie Germany to help Jiang Wen go to Berlin to do the late film. This is also an investment. If the movie wins the award, he will make a profit.

Of course, they are a timely help, and they have indeed helped.

This is the film market. Since it is the market, there will be price fluctuations. Here, movies are a commodity, or a work of art, and their prices are affected by many factors.

Lin Zixuan and Wen Jun’s work in the next few days was to negotiate with these film dealers and bargain.

There is no artistic nature in this link. Except for the negotiation location at the film festival, it is actually no different from ordinary commercial negotiations, and it is a very boring process.

Not only are film dealers, but also agents who come to them.

The so-called film agent is equivalent to an intermediary. They will act as agent for the copyright operation of the film. Lin Zixuan does not need to talk directly with the film agent. They will do the bargaining work on their behalf.

After the negotiation is completed, they will draw 25% of the income as service fee, and if it is a little more ruthless, it may be 30%.

Agents are professional film distribution companies, understanding the market conditions of countries around the world. They often go to major international film festivals and are familiar with film manufacturers from all over the world and can get a high price.

If Lin Zixuan talks about it himself, the film chamber will lower the price, and a country's screening rights may only be $100,000, and the agent can talk about it for $150,000.

Even if he takes 25% of the agency fee, Lin Zixuan gets more than $100,000, which is even more worry-free.

This is what an agent does.

In the international film market, Lin Zixuan is a newcomer and needs more knowledge and learning. (To be continued.)
Chapter completed!