Entering August, Huayi Advertising Company.[(＜(

This company is not large near Jianguomen. It has more than 20 employees, most of which are salesmen who contact customers. Several are editors and artists, responsible for the layout and drawing of advertising materials.

The company's business in the first half of this year was average and barely able to make a living. It only improved after receiving the order from China Bank.

Wang Zhongjun temporarily handed over the company's business to his lover and younger brother, and he focused on planning the promotional matters of the movie.

Han Sanping agreed with the promotional plan of Haomeng Company, and Lin Zixuan handed over the promotion of "Party A and Party B" to Huayi Advertising Company. The promotional fee was 10,000 yuan, and lasted until the end of the film screening.

This is the first time that Haomeng and Huayi have cooperated.

Everyone has their own expertise and bad attitudes. Wang Zhongjun is familiar with major newspapers and magazines, and knows how to provoke topics and create gimmicks, thereby affecting public opinion orientation and attracting readers' attention.

Although Lin Zixuan could think of similar methods, how to operate it is a big problem, and he has no experience in this area.

In the future, the film industry will rely more and more on publicity. In foreign countries, it is not uncommon for a bad movie to be sold through careful planning publicity. Haomeng Company also needs to strengthen the cultivation of talents in this area.

Wang Zhongjun only charged 50,000 yuan, which was a friendly price. It was just a small order for Huayi Advertising, but he attached great importance to it.

He did this not for money. One was to show his own abilities through this, and to gain attention in the circle, and to see what steps he could do.

He studied media, and advertising is just a niche in media. The entertainment industry is really close to the media.

Marketing of film and television dramas, packaging and promotion of artists, maintaining relationships with the media, etc., are very interesting things.

He will feel accomplished when he watches his next movie succeed in planning his next movie, which is also accumulating experience for him.

Living in Beijing, Wang Zhongjun knew it was easy to enter the entertainment industry, as long as he had money, those big money could eat, drink, and chat and laugh with big directors and celebrities in the entertainment industry.

But it is difficult to get recognition from this circle. The rich people can only be on the periphery of the circle and be regarded as long-term meal tickets.

This is not what he wants, he wants to enter this circle.

It’s not that Wang Zhongjun doesn’t want to date a big director like Zhang Yimou, but the threshold for academic circles in the entertainment industry is high and it’s difficult to enter.

The academic school refers to a group of people who come from professional schools. Jiang Wen belongs to the academic school. The characteristics of these people are to make art movies and then win big awards at international film festivals. They always think about becoming famous overnight and returning with reputation.

They have this complex, or a thinking pattern that is instilled into their minds.

This is related to the education system of Chinese art colleges. Taking the Film Academy as an example, the college’s teaching attitude is purely academic, that is, only talking about art, not business.

People who have been educated like this think they are artists and want to make profound artistic films and make special appearances.

Whether it is Zhang Yimou, Jiang Wen, or Jia Zhangke, they all have this idea. Winning awards in art movies is not so much their own ideas as the result of school education.

In that teaching atmosphere, I was assimilated unknowingly, believing that to gain recognition, I can only make art movies.

They never thought about making commercial movies.

If you don’t have a professional background or have achieved some art in circles like this, they won’t take you to play with them at all.

Even if you try your best to get in, you can only stay outside and cannot get into the core.

Lin Zixuan's circle is a miscellaneous army and is relatively open. They are not from professional backgrounds, so they naturally do not pay attention to these rules. This circle emphasizes like-mindedness and similar temperaments.

Wang Zhongjun is still relatively unfamiliar with the film and television industry, but he is just watching the fun outside and has no chance to end up.

Therefore, he must seize this opportunity and strengthen cooperation with Haomeng Company. Perhaps he can invest money next time and try the waters in the film and television industry.

He plans to start by introducing Hollywood blockbusters, so that domestic readers can have an intuitive concept of blockbusters and let them know that even Zhang Yimou's movies are not considered real blockbusters in Hollywood.

In this way, Wang Zhongjun began his first film marketing.

At the same time, the short film "Sister" filmed by Lin Xiaoling was broadcast on the morning program "Life Space" of China TV.

TV programs pay attention to efficiency and have a short production cycle, generally speaking, it only takes about one to two weeks.

For example, Mu Shanshan's "Cultural Interview" is an episode every half month. During this half month, guests will be invited to collect information about guests, film short videos about guests, and formulate interview topics, etc.

It is impossible to be as meticulous as filming a movie. Compared with movies, TV programs are equivalent to assembly line homework.

The same is true for this short film called "Sister". It will be filmed in one week, edited in three days, and then it will be broadcast.

Lin Zixuan and Lin Xiaoling watched this 2o-minute short film together.

The first ten minutes were all small things in life, which showed the dispute between Ruirui and Fengfeng and the dialogue between mother and daughter. From this, we can see that as a sister, she is at a disadvantage in this family.

She couldn't fight for her younger brother, and she couldn't get support from her mother, so she turned to seek help from her father.

As a policeman, the father worked hard to mediate family conflicts, but obviously it did not work very well. He did not understand what his daughter needed, but just passed the persuasion and education.

Ruirui's way of resisting was to roll on the ground and dirty her clothes to attract her parents' attention.

But this kind of nonsense was only criticized by the mother and stopped by the father.

"Mom doesn't like me. She always whispers to her younger brother. She doesn't like me." Ruirui said.

At the end of the short film, while the family was having a meal, Ruirui suddenly burst into tears, crying that her mother didn't like her and she didn't want to be her sister. In the end, she could only hear the little girl's crying.

Twenty minutes did not show too many details of life, and the editing focused on family conflicts.

"What do you think?" Lin Zixuan asked.

"It's okay. I took pictures of all the feelings Ruirui wanted to express. She actually wanted more love from her parents, not just making a fuss. I said everything in the narrator." Lin Xiaoling responded.

"Forget it, don't worry about this matter, study hard." Lin Zixuan reminded.

He realized that this short film will cause a considerable social response, involving not only the inner world of children, but also some complex social issues that may cause discussion.

Besides, the short film may also have an impact on the life of the family after it is broadcast.

But from the perspective of the documentary, the filming was very good. (To be continued.)8
Chapter completed!