Chapter 190 Signing Conference
On Sunday, November 7, Lin Zixuan and Mu Shanshan came to Xinhua Bookstore in Beijing together.
They did not come to buy books, but participated in a signature book sale event organized by a publishing house. If they were a writer who wrote serious literature, they rarely held such events.
In China, there are not many readers who buy serious literary books, and signatures and sales of books cannot play the role of publicity as they should.
Best-selling writers are different. They often have considerable social popularity and influence and have a certain readership group, so that they can attract readers to come and buy books.
This kind of signing activity has only emerged in China in the past two years, and film and television stars have become the main force.
Compared with the difficult production published by the novel "Alive", Mu Shanshan's new book is much smoother.
This type of bestseller with a memorable nature does not require too profound literary talent or worry about the plot. Just narrate it straightforwardly. The more plain the writing, the more welcome the readers.
Mu Shanshan started writing books in July, submitted manuscripts in September, and printed and distributed by the publisher in October. It will be sold all over the country in late October, and it will be smooth and smooth.
One is that the subject matter of this book is fine, and the cooperation of the relevant cultural publishing departments is also the cooperation.
If Mu Zhiyuan's daughter publishes a book, it would be a waste of time if anyone stops her from it. Even if someone in the officialdom is not in the way of dealing with Mu Zhiyuan, she will not make trouble in such trivial matters, and her methods are too low-level.
In order not to cause trouble, Mu Shanshan still showed the manuscript to senior executives of China Television before submitting the manuscript.
There are some things involved in the book that are involved in China's TV stations, but there is not much content.
For example, Lin Zixuan sold Chinese TV series in New York, and mentioned establishing TV stations in the United States, etc.
A year has passed, and the first overseas TV station, America Oriental TV, officially launched on October 28, 1993, covering the entire North American region.
This TV station can broadcast programs from Chinese TV stations in real time and produce programs in the United States. It is an extremely important propaganda base for Chinese people in North America.
All this is precisely because Lin Zixuan sent a job summary back to China, which wanted to spread the voice of China throughout North America.
Of course, even without Lin Zixuan, such overseas TV stations will be established sooner or later.
If Lin Zixuan and Mu Shanshan accepted the arrangement and should work in Chicago, the United States now, it would be another life.
Mu Shanshan mentioned that difficult choice in the book. After all, many people still want to live a better life in the United States.
The senior executives of China TV station think it's okay, and this is no secret. America Oriental TV is about to be broadcast and is in need of publicity. Writing it through Mu Shanshan can also let domestic readers know the difficulty of publicity in the United States.
This is a performance of China TV, and there is nothing that cannot be said.
This publishing house in Chuncheng, Northeast, was extremely satisfied with the manuscript and unexpectedly there would be so many behind-the-scenes stories.
Bestsellers are often time-consuming.
This book focuses on Mu Shanshan's identity as the host of China TV Station and the influence of "The People in Beijing in New York".
The later it is released, the lower the impact of "The Capitals in New York" will not rebound until the Orioles Awards in October next year.
It is impossible for Mu Shanshan or the publishing house to wait for a year.
Lin Zixuan has read the sample book, which contains many photos of them living and working in New York. This was carefully selected by Mu Shanshan to provide the publishing house. Each picture is of memorable significance.
With these photos, the printing cost of books has increased, and the price is fifteen yuan, which is a bit expensive.
The publisher printed 50,000 copies in the first batch to see the market reaction, and the sales data reported were very good.
After all, this is the first famous Chinese TV host to publish a book, and it also involves popular TV series. Readers are very interested. After watching it, they can learn about common sense in life in the United States.
Through this movie "180 Days in the United States", readers see the other side of Mu Shanshan. Her emotional life and work attitude are not only a host, but also filmed a documentary and worked very seriously.
Among them, the preface written by Lin Zixuan was popular among young men and women, just like reading a youth love novel.
So many factors add up to arouse the curiosity of readers and cause the book to be sold.
Mu Shanshan initially refused this signing party.
It’s nothing she hosts on TV, it’s work. She doesn’t want to show up too much in private. She prefers to live quietly and separates her work and life very well.
What's more, China TV has strict requirements for hosts.
In order to pursue sales, the publisher vigorously encouraged Mu Shanshan. Signing sales meetings is a current trend and can play a role in publicity. Now it is a market economy. Everything needs to be seen from money, and even writers have gone into business.
"Do you think I want to go?" Mu Shanshan asked.
"You'd better go. You can't stay at China TV station for the rest of your life. You have to come out in the future. This situation is difficult to avoid." Lin Zixuan suggested.
With the development of local TV stations, although the status of Chinese TV stations is still unshakable, the audience has more choices, and local TV stations are more free.
Lin Zixuan and Mu Shanshan both have a unwillingness to be restrained and do what they want to do.
The young people of this era are actually the same. They have a restless heart, but some are impatient and some are steady.
They came to Xinhua Bookstore at 9:30 in the morning, and the signing ceremony was held at 10:00, which was an hour and a half.
A banner was hung at the door of Xinhua Bookstore with the words "The book signing party of the famous host Ms. Mu Shanshan".
China TV station has regulations that hosts cannot do private affairs outside under the banner of television stations, so the banner does not include the words "China TV station".
This is the result of Mu Shanshan's request for instructions from the Taiwan leaders.
In the bookstore, the publisher had already prepared tables, chairs and books, and invited reporters from the newspaper to come. After the sales signing meeting, Mu Shanshan would also accept an interview with the reporter.
All for publicity.
Before ten o'clock, readers started queuing up, and Mu Shanshan had a considerable influence in the capital.
At the beginning of the sales signing ceremony, Lin Zixuan stood aside and watched Mu Shanshan sitting there smiling and talking to the readers, and signed her name on the book to send the readers away.
The whole process was smooth and there were no unexpected situations.
In the next half hour, Mu Shanshan accepted an exclusive interview with the Beijing Evening News and talked about the reasons for writing this book. It was all about scenes, which was enough for the reporter to write a manuscript.
They rejected the dinner invited by the publisher and left Xinhua Bookstore.
"I signed so many, my hands were sore." Mu Shanshan complained when there were only two people.
Lin Zixuan helped Mu Shanshan rub her wrists, walked to the front of the car, opened the door, and let Mu Shanshan sit in.
It's the beginning of winter today, and the two of them are going to have dinner at their parents' house. (To be continued.)
Chapter completed!