Lin Zixuan gave Cao Jingde a story outline of "The Legend of the New White Snake". Cao Jingde returned to Baodao to negotiate with the senior management of Taiwan TV. If he was determined to invest in filming, the next step was to follow the procedures and do the preliminary preparations. ◇↓◇↓Small◇↓

Conservatively estimated that the investment in this drama is about 10 million.

The Beijing TV Art Center will invest 1 million yuan to provide outdoor venues and behind-the-scenes staff, cooperate with the Baodao filming crew to film in the mainland, and obtain part of the copyright of the TV series.

Co-productions are basically in this mode.

Lin Zixuan will not give up such popular TV series, and he always has to take the initiative. Overseas copyrights can be given to Taiwan TV, and mainland copyrights must be kept by themselves.

These details can be discussed slowly, and it is better to have a firm determination to stands.

After seeing off Cao Jingde, Lin Zixuan reported the results of the negotiation to Zhang Jiangong and Li Hong, and talked about his feelings.

He had this feeling when he was in contact with local Chinese-language TV stations in New York. TV stations in both abroad and Hong Kong and Taiwan pay great attention to ratings.

When talking about a program, these people will use ratings to measure whether the program is valuable.

Even if this program is in-depth and has received unanimous praise from experts and scholars, as long as it is not recognized by ordinary audiences, it is not a good program, and the ratings are the standard for measurement.

In China, there is currently no professional ratings statistics.

Taking the Beijing Radio Station where Lin Zixuan once worked as an example, if you want to know that program is popular with listeners, it depends on the number of letters from the audience. Some program teams receive hundreds of letters a day, while others only have more than a dozen letters.

Radio stations will not actively send people to conduct sample surveys and collect data to determine which programs should be cut.

This is the current situation in the Chinese broadcasting industry. They don’t care much about the audience’s opinions. You can listen to whatever I broadcast, because at this time, the audience has few choices.

China TV Station is more proactive and has a department that specializes in ratings.

Five years ago, we jointly conducted a nationwide survey with TV stations in various provinces and cities, wanting to know what kind of programs the people like to watch to adjust the content and direction of TV program production.

Such investigations are time-consuming and labor-intensive, usually once every five years.

Usually, we basically use the methods of letters from audiences and small-scale sampling surveys to calculate the ratings.

This method can only produce vague data, after all, audiences in the north and south of China vary greatly in the choice of TV programs.

Taking "Desire" as an example, during the broadcast period, the average viewership rate calculated by China TV stations was more than 90%, and the ratings of the finale were as high as 98%.

This data should be the result of a survey mainly based on northerners.

If the ratings of "Desire" are close to 100%, and in Huacheng, it would be nice if it could be 80%.

No matter what, ratings are an important indicator.

It can provide reference for advertisers to place advertisements and also point out the direction for the operation of TV stations. Therefore, it is extremely necessary to establish a third-party company with professional statistics on ratings in China.

"Is this a matter for the TV station?" Li Hong said in confusion.

"The TV station counts the ratings, which is like being a referee on the court and playing football, which is easy to make fraud. Although it has disadvantages to conduct statistics by neutral institutions, it is at least relatively fair." Lin Zixuan explained, "That's what I said, I feel that this industry needs such a company."

Li Hong agrees with Lin Zixuan's statement and knows the importance of ratings, but the Art Center cannot do this for the time being.

After all, the Art Center is only responsible for producing TV series. Statistics of ratings are a matter of the entire industry, which is too big.

Li Hong remembered that her daughter once talked about Lin Zixuan's plan to build a film and television base in the suburbs of Beijing. She felt that Lin Zixuan seemed to consider the overall situation from the entire industry, and she had a view of the overall situation.

"First let the people from the advertising department do this and count the ratings of the TV series we produce ourselves." Li Hong decided, "After the funding from next year, I will take the money to build a new studio. What's going on with the film and television base you and Shanshan talk about?"

The studio at the Art Center is still the old studio of the China TV station. It is very hot in summer and humid and cold in winter. It is simply a pain for actors to film in it.

When filming "The Story of the Editorial Department", it happened to be summer. The studio was like a sauna. In order to prevent sweating from falling on its face, the actors had to wipe their sweat for a few minutes.

In this era, I have been accustomed to hard work and simplicity. China TV has never built a new studio, and at most it is repaired.

Li Hong was able to think of this as a benefit for her subordinates.

"Well, I just thought that if we really want to build a film and television base, we can first acquire a piece of land in the suburbs of Beijing." Lin Zixuan suggested, "Don't the country advocate investment promotion? We have land and make an overall design and planning. We build ancient cities here and rockery lakes there, so we can use this plan to attract investment."

What Lin Zixuan is talking about is a common routine in real estate, making a design blueprint to make money, and building a building when you have money.

"This investment is too big, it's a bit risky, right?" Li Hong hesitated.

She is not a person who is afraid of trouble and dares to think and do it. However, Lin Zixuan’s plan cannot be built by one or two million, and at least it requires tens of millions of investment.

Moreover, it sounds a bit unreliable, and tens of millions of funds are not that easy to find.

"It's not a risky one. We are actually just drawing a planning map. Even if no one comes to invest, we can build a studio there. Put the shelves first, and slowly someone will invest." Lin Zixuan said without any worries. "Besides, the land in the suburbs of Beijing is now bargain, and it will definitely double in a few years. We will not suffer any losses."

"I'll think about it again." Li Hong thought.

She understood that Lin Zixuan's approach was to take advantage of the country's loopholes, enclose land with approval documents for building studios, and then gradually expand the scale, and finally build a film and television base.

Strictly speaking, this is suspected of bullish land hoarding and is a speculative counter-attack.

In the past year, national policies have been gradually relaxed, bringing unlimited business opportunities, and many people are wandering on the edge of the law in order to make huge profits. These days, they are brave and timid.

If this film and television base can be built, the art center will not only produce TV series, but will be able to develop in all aspects.

This may be an opportunity for the growth of an art center.

Lin Zixuan didn't take this matter seriously. The one who made the final decision was Li Hong, who just gave advice.

With the arrival of New Year's Day, the TV series "The People in Beijing in New York" will be broadcast on the prime time of Chinese TV.

Of course he and Mu Shanshan would not miss it. Ordinary audiences are watching stories, and they are watching memories. (To be continued.)
Chapter completed!