Chapter One Hundred and Twenty Two Roads
While Lin Zixuan sent the comments related to "Desire" in the Chinese newspaper back to China, he also included a work summary. ◇↓
In this summary, he briefly introduced the situation of American Chinese TV stations.
Chinese-language TV stations in the United States began to appear in 1974. In the early days, most of them were founded by Baodao people. Later, the people of Xiangjiang who moved to the United States successively opened Chinese-language TV stations, and the two almost monopolized the Chinese-language TV market in the United States.
These Chinese-language TV stations generally have problems such as small scale, insufficient funds, lack of ability to produce programs, and fierce competition.
Because of this, they can only purchase program playback copyright from film and television production agencies in Xiangjiang and Baodao.
In Lin Zixuan's view, this is a great opportunity for the domestic TV industry to enter the American Chinese TV market, because the domestic program production costs are low, and the corresponding price of selling playback rights is also low, which is very competitive.
For example, the production cost of Baodao's TV series "The Legend of Qianlong" is as high as tens of millions, while the production cost of "Desire" is only one million. The number of episodes of the two is similar, so "Desire" is naturally cheaper when it is sold.
His meaning is very simple, which is to use low-priced TV programs to impact the Chinese-language TV market in the United States.
Once domestic TV programs take root in the American Chinese-language TV stations, they will have an influence among Chinese and play a propaganda role.
His conclusion was that China TV should go abroad and promote excellent programs in the station overseas.
After talking nonsense, Lin Zixuan did not forget to mention himself.
He was not satisfied with the good achievements he had achieved so he decided to continue his efforts and promote Chinese TV series to the western United States, not only New York, but also Los Angeles and Chicago, so that China's voices and messages would spread throughout North America.
This is actually just a beautiful wish. His real idea is that it would be great if he could fool two Chinese TV stations.
But as a work summary, you must always imagine a bright future and give the leader the impression that you have lofty ambitions.
After the mailing bag was sent back to China, the recipient was Li Hong.
Li Hong has communicated with her daughter through long-distance international communication and knows that it is not easy to sell domestic TV programs in the United States. After all, Cantonese audiences account for the majority of Chinese Americans.
Lin Zixuan’s approach to occupying the American Chinese TV program market at low prices is certainly feasible, it depends on whether the Chinese TV station has the determination to enter the overseas market.
She handed over the parcel to senior executives of China TV station, and "Desire" can be broadcast in the United States, which is the honor of the TV station.
The senior executives of China Television Station saw Lin Zixuan’s work summary and discussed whether to enter the overseas Chinese TV market and how to enter.
The senior executives of Chinese TV stations have known the current situation of American Chinese TV stations.
The TV station has permanent journalists in the United States, so it is not difficult to inquire about this kind of thing. "Let the voices and messages of China spread throughout North America", and this sentence hits the senior executives of China's TV station.
This is consistent with the requirements put forward by the superior publicity department. Compared with promoting TV programs, they think higher and farther.
After discussion and consultation, senior executives of China Television decided to establish a Chinese-language TV station in the United States to cover North America to broadcast programs of China Television.
This should be the first satellite TV station abroad in the 34 years since its establishment.
After making a decision, the senior executives of the TV station reported to their superiors while choosing the right candidate to establish a TV station in the United States.
This person must have a professional background in radio, film and television, experience in living in the United States, be familiar with the American television industry, be politically reliable, and have certain leadership skills...
Of course, they are not so confused that they choose Lin Zixuan as the director of this TV station, which is unrealistic.
Lin Zixuan is not qualified in terms of age or work qualifications. However, senior executives of China Television believe that Lin Zixuan has vision and ability and may be able to participate in the creation of the TV station.
Lin Zixuan and Mu Shanshan both graduated from Beijing Radio Academy and are engaged in TV-related jobs, one is the host and the other is the screenwriter and producer of TV series.
The two are innocent and happen to be in the United States, which is very suitable for working on this new TV station.
This is an opportunity to work in the United States for a long time.
In this era, working in the United States is an enviable job. Both the salary and living environment are better than in China. Even if you return to China in the future, the treatment will not be bad.
The senior executive of China Television told Li Hong the meaning and asked her to ask Lin Zixuan and Mu Shanshan if she would like to stay in the United States for a long time.
"That's how it is. You can decide whether to stay in the United States or not." Li Hong said on the phone.
Lin Zixuan was quite surprised by the development of the situation, but after thinking about it, he felt relieved. His vision was not high and he could not see far enough.
It is impossible for China TV to cooperate with a small TV station in New York State that only has six hours of broadcasting time.
Once you decide to enter the Chinese-language TV market in the United States, you must buy a channel that can be broadcast all day and cover the entire North American region, so that you can truly play a publicity role.
There are two paths in front of him now.
One is to stay in the United States with Mu Shanshan, participate in the establishment of the TV station, and may also enter Hollywood and become a celebrity in the future.
Another way is to return to China and continue writing novels or scripts, or to open a film company with Feng Xiaogang, or to promote Mu Shanshan's career development behind the scenes.
A road is a completely different life. This is not only his life, but also his and Mu Shanshan's shared life.
After hanging up Li Hong's phone call, they fell into deep thought.
"What do you think? Do you want to stay in the United States?" Lin Zixuan asked.
"Where are you?" Mu Shanshan asked back.
So many people in China are trying every means to go abroad and come to the United States. They have the opportunity to stay here now and may live here forever in the future.
With their abilities, even if they cannot become rich, they can live a good life. Small Western-style buildings and cars are not far away.
When I returned to the capital, I had to live in a courtyard with several other families. I didn’t have hot water to take a bath in winter and I had to go to work step by step every day, and I could only get a salary of hundreds of yuan.
"I think it's still comfortable to live in Beijing. You can go anywhere. You can touch it home with your eyes closed. You don't have to worry about being cheated by people because of your eating habits." Lin Zixuan said slowly.
"The house at home cannot be empty all the time, so it's better to go back early." Mu Shanshan continued.
Chapter completed!