On April 3, 1992, led by Ding Yaowu, translator of the Chinese Embassy, ​​Lin Zixuan and Mu Shanshan went to the headquarters of the American Chinese TV station in Midtown, Manhattan, New York.

Founded in 1990, this TV station broadcasts Mandarin and Cantonese programs, covering the surrounding areas of New York State, or the Greater New York area, and has a considerable influence among Chinese people in the eastern United States.

In the United States, private television stations are quite common.

It is not difficult to start a TV station. As long as you have money, can afford equipment and channels, register a company, and hire a few professionals, the TV station can be opened.

Therefore, all ethnic minorities living in the United States have their own TV stations.

Apart from mainstream TV stations with white Americans, African-American TV stations have the most, followed by Hispanics, Japanese and Koreans.

Chinese-language TV stations are behind them. Although they are not ranked high, there are many Chinese-language TV stations founded by Chinese people, including more than a dozen Chinese-language TV stations in the eastern and western United States.

There are five Chinese TV stations in New York City alone, including overseas TV, Hongsheng TV, Chinese TV, Apple TV, World TV, American Chinese TV, and five Chinese TV stations, seizing the Chinese audience market.

Due to limited financial resources, minority TV stations can only purchase time in privately operated cable or wireless TV stations. The playback time is short and the picture quality is poor, so it is easy to go bankrupt.

This is a highly competitive industry.

During this period in New York, Lin Zixuan analyzed American Chinese TV stations and finally selected this American Chinese TV station.

Although the American Chinese TV station was founded for a short time, it uses two languages: Mandarin and Cantonese, and is closer to China in terms of broadcast content.

For example, it will broadcast news from mainland China, unlike some Chinese-language TV stations that only broadcast programs from local American and Hong Kong.

With the arrival of the second group of crew members, they brought Lin Zixuan the authorization letter from the Beijing TV Art Center and China TV Station, authorizing him to handle the sale and distribution of domestic TV series and videotapes in the United States.

Most Chinese people living in the United States use Cantonese communication, which leads to Chinese TV stations broadcasting in Cantonese, and all the movies and TV series in Xiangjiang are broadcast.

In this case, it is very difficult to promote domestic TV series, and the language and cultural background are not consistent.

This is also the reason why no one did this before, but now times are different.

With the rise of the trend of going abroad in China, more and more domestic people have come to the United States. These people are accustomed to watching Mandarin programs, and some people will work in the United States' Chinese-language TV stations, and the change is quietly underway.

After seeing this change, American Chinese TV station chose to use Mandarin and Cantonese broadcasting methods.

This TV station is young and dares to try new things, and has an advantage in the competition.

After careful comparison, Lin Zixuan believed that American Chinese TV would be a breakthrough.

Instead of rashly going to the American Chinese TV station to promote TV series, he went to the Chinese Embassy first.

He explained the benefits of broadcasting domestic TV series on American Chinese TV stations from several aspects. One is that it can play a propaganda role and let Chinese Americans see changes in the country.

This is also a cultural transmission.

In the future, not only TV series, but also as long as the situation is opened up, domestic variety shows can also be broadcast in the United States. While affecting Chinese people, it may also have an impact on Americans.

There may not be any effect in the short term. This is a long-term and subtle process.

He said so much, just to get the support of the embassy. With the participation of the embassy, ​​the chances of this matter being successful are very high.

After listening to Lin Zixuan's analysis, the embassy agreed to Lin Zixuan's request after consideration and would try its best to assist him in broadcasting domestic TV programs on American Chinese TV stations.

Propaganda is an important means to express values.

However, before this, these programs will be subject to censorship to ensure healthy thinking.

This is because they were overthinking. Beijing TV Art Center is a state unit, and there is a strict system in this regard, so it is impossible to make such a mistake.

In this way, the three of them came to the headquarters of American Chinese TV Station to visit.

Because the embassy communicated in advance, Jiang Tianlong, president of American Chinese TV, personally received them.

Jiang Tianlong knew very well about their purpose. Due to insufficient funds and manpower, American Chinese TV stations rarely produce their own TV programs, and basically purchase the right to broadcast other TV programs.

Even if you are producing some news or variety shows, your level is limited.

Jiang Tianlong naturally wanted to buy TV programs from Lin Zixuan, but he had two concerns, one was the price issue, and the other was the quality of TV series in mainland China. Can it be loved by Chinese American audiences?

Compared with TV programs in mainland China, the quality of Xiangjiang TV programs is more guaranteed and more popular.

"Mr. Lin, we are a private TV station with limited funds. The competition is so fierce now. If your TV shows are not popular, our losses will be huge." Jiang Tianlong was embarrassed.

This is the truth. Chinese-language TV stations in the United States are all private TV stations and do not have the support of large consortiums.

The audience is mainly Chinese. Due to the influence of regional dialect, age, cultural level, etc., the ratings of American Chinese TV programs are generally not high. In addition, the operating costs and insufficient advertising revenue, it is difficult for various TV stations to survive.

"Mr. Jiang, why not like this, I will first broadcast a TV series on your TV station. If it is really unpopular, I will not charge any penny. If the ratings can be increased, we will negotiate the price according to the ratings. What do you think?" Lin Zixuan thought for a while and suggested.

"Is it a martial arts film or a kung fu film?" Jiang Tianlong said curiously.

With the popularity of Xiangjiang Kung Fu films, these two types of film and television dramas are very popular among Chinese Americans and are also TV programs that American Chinese-language TV stations focus on purchasing.

"It's an urban emotional drama." Lin Zixuan replied, "It has a great influence when it was broadcast in China and has won many awards."

He said this, but he was smiling bitterly in his heart. He probably had to wait a few years to film martial arts TV series in China.

Lin Zixuan watched various Chinese TV stations in New York, and knew that Xiangjiang martial arts films were the mainstream broadcasts of Chinese TV stations. He had no idea whether "Desire" would be popular.

The only TV series brought from China this time are "Desire", "External Girl" and "I Love My Family". The above thinks "The Story of the Editorial Department" is not suitable for broadcasting on Chinese-language TV stations in the United States for the time being.

The only thing Lin Zixuan can do is "Desire". Whether success or failure depends on this.

Jiang Tianlong heard that it was not a martial arts film, so hesitated.

"Mr. Jiang, I believe that the emotions between Chinese people are similar. This TV series can touch countless people in China, and among Chinese Americans," Lin Zixuan said affirmatively, "If the expected ratings are not met, you have the right to stop broadcasting at any time."
Chapter completed!