In late January, the Hong Kong government announced that New Era Group had invested HK$3.08 billion in the Guangdong Daoyuan police dormitory land. The real estate market suddenly became worse. Because the land was nearly 30% less than the surveyor's estimated value.

This means that Xiangjiang real estate will fall by 30%.

In the first half of 1997, the price of such land was more than 6,000 yuan per square foot (land price), but now it is only worth about 3,000 yuan per square foot.

Obviously, it indicates that Xiangjiang real estate will fall by as much as 50%, and people who invest in real estate for a while cried out.

The office of New Era Group.

Lin Zuhui is very satisfied with Chen Bin's recent performance. He has invested in two pieces of land in succession, which has increased the land reserve of New Era Group. Including the Dapu land auctioned last year, New Era Group has "missed" nearly 9 billion Hong Kong dollars in land; it can be regarded as,

This made up for the 'loss' that New Era Group suffered during the peak period from 1996 to 1997, when almost nothing was gained, and instead it bought bargains.

"Dongdong"

"Come in"

"Boss, Xu Sheng is here!"

"Um"

Li Ke took Xu Zhantang and walked into Lin Zuhui's office. Lin Zuhui stood up from his office and came over.

"Xu Sheng, sit down!"

"Lin Sheng, you're welcome!"

The two of them sat on the sofa, and Li Ke served tea and then left.

After taking a sip of tea, Lin Zuhui did not beat around the bush and said directly: "Xu Sheng, China Bus wants to acquire Citybus. I wonder what you think?"

Xu Zhantang said in his mind, you are sure that I will lose a lot of money in this financial crisis, so you decided to take advantage of Citybus. Who in Xiangjiang doesn’t know that now all the companies owned by Lin Zuhui are ‘gods of wealth’, with very rich cash flow?

.In other words, Lin Zuhui was already keenly aware of the danger before the financial crisis, so he made such a layout.

"Lin Sheng has already spoken, so naturally I had no choice but to agree."

"Haha, thank you for that. To be honest, I also intend to integrate the bus business on Hong Kong Island to better serve Hong Kong citizens and tourists. Especially the tourist experience, this will be beneficial to the tourism industry in Hong Kong."

Lin Zuhui's demeanor of caring about the country and the people left Xu Zhantang speechless. If it were anyone else, he would have despised him in his heart; but Lin Zuhui, who is known as the "Commercial Governor" of Hong Kong, is really disappointing.

No one can find fault with it.

From Lin Zuhui's perspective, he knows that Hong Kong's patent rights are a 'money-making tool'. Reintegrating the bus business on Hong Kong Island can not only make money, but also enhance his status in Hong Kong. Of course, in terms of services and hardware

, naturally it also needs to be done well so that no one can find fault with it.

For example, the Hong Kong Island bus business has an annual net profit of 300 million. The new bus group may only earn 200 million. Stability is enough, and it must have the fine style of a large enterprise.

"Lin Sheng, let me ask a personal question, will Xiangjiang's economy deteriorate?" Xu Zhantang couldn't help but ask.

He has been worried recently because two of his listed companies are heavily in debt for investment properties and will be on the verge of bankruptcy if the situation worsens.

The two were considered friends. Lin Zuhui had been "interested in antiques for a while" and consulted Xu Zhantang a lot. The two even exchanged antiques.

Lin Zuhui said honestly: "International speculators will continue to come to Hong Kong, and Hong Kong's economy will probably worsen this year. This is my personal opinion."

Xu Zhantang suddenly felt overwhelmed and a little lost!

Lin Zuhui advised: "Xu Sheng, there are always ups and downs in life, so you should actively cope with it to better face the future. As far as I know, you have a lot of assets, and your situation is much better than most people."

Hearing this, Xu Zhantang nodded seriously. When it came to antiquities appreciation, he could be regarded as Lin Zuhui's 'mentor and helpful friend'; but when it came to business, Lin Zuhui left him alone dozens of times.

"By the way, I don't know if Lin Sheng is still interested in antiques. I may want to sell some antiques."

Lin Zuhui said: "I don't care, I will take it if you ask for it!"

Xu Zhantang nodded and said: "Okay"

Originally, if you want to sell antiques, it is easier to get high prices at auctions; however, the financial crisis in Asia will inevitably affect the auction of collections. If it is auctioned in Europe and the United States, it is obvious that the Chinese treasures will be lost overseas.

Of course, the most important thing is that Xu Zhantang knows that Lin Zuhui is very generous with the price, so he is a good target for transferring the collection.

After Xu Zhantang left, Lin Zuhui showed a smile.

Both are good news. With his current net worth, antiques are actually "worthless", but collections, properties, gold, etc. are channels for a super family to hide their wealth.

As for the acquisition of Citybus, profit is secondary. The important thing is that it has taken another small step towards monopolizing Xiangjiang.

In fact, at this time, Lin Zuhui's listed companies already account for 25% of Xiangjiang's total market value, and it is expected that the proportion will increase this year, possibly reaching a terrifying level of 30%.

In addition to the cash flow of these companies, what is more important is the concept of ‘technology’ and ‘culture’ that is about to hit.

New Era Group has the technology concept of "Cyberport", and Wanhui Media is even more powerful. It is now a technology company with world-class software icq, its business covers more than a dozen countries, and its total users reach 26 million.

.......

Monday, February 2nd.

Today is the first working day after the Lunar New Year. Lin Zuhui sent out "Rickey" at the headquarters of New Era Group. Both employees and management are happily welcoming the new year of work.

When other companies in Hong Kong have gone bankrupt or are in trouble, and even wages are a problem; last year, all the major groups under Lin Zuhui received the minimum "double pay", and more of them received "bonuses".

There are two models of year-end bonuses in Xiangjiang. One is 'double pay' (two months' salary is received in the last month). There is no surprise in this. Of course, there were only a handful of companies that could receive 'double pay' at the end of last year;

The other type is the floating year-end bonus 'bonus', which almost always starts with 'three grains'.

Although he ordered major groups to "save costs" last year, he did not include employee benefits, so there should be no problem for Lin Zuhui to select the "Best Boss Award".

This chapter is not over yet, please click on the next page to continue reading! "Boss, congratulations on getting rich!" In the office building, the staff expressed their gratitude and blessings to Lin Zuhui.

Lin Zuhui said with a smile: "We are happy together. It is all thanks to you that I can make a fortune!"

Everyone was suddenly in a state of excitement. Their boss was good at talking and it was so comfortable to listen to. Everyone was even thinking that they should work hard this year to create more wealth for the company, so that the boss could also make a fortune, and they could also get promotions and salary increases.

After a lot of fun, Lin Zuhui returned to the office and saw that the time was already past nine o'clock.

Chen Xiaofen was the first to come to Lin Zuhui's office and report to him.

“Boss, let me report to you this year’s residential project sales plan in Xiangjiang!”

"Um"

Although real estate has fallen sharply, it must be sold at a low price. This is called "goods rotate", not to mention that there cannot be no profits from Xiangjiang Development Real Estate this year.

Since November last year, major real estate developers have been selling properties at reduced prices, and conflicts between major agents in order to compete for customers are not uncommon.

Even major real estate developers are fighting fiercely. For example, Wheelock cut off Cheung Kong twice and cut prices to compete with Cheung Kong before the adjacent Cheung Kong project was sold.

At the same time, major real estate developers have introduced various methods to cooperate with promotions, such as Sun Hung Kai's first "Interest Protection Plan", that is, if the buyer's mortgage interest rate exceeds the upper limit set by the developer, the excess interest will be borne by the developer.

Bear; for example, Henderson proposed the "20% Price Decline Compensation Plan", that is, the market value of the property is lower than the purchase price within a specified time, and the buyer does not have to bear the difference, but can claim the difference from the developer for repayment.

In short, various promotions have been launched one after another.

These measures are of course very effective. They are mainly a boon to the "customers who are in urgent need". The supply of housing in Xiangjiang is already in short supply, while the "real estate speculators" have almost disappeared.

After listening to Chen Xiaofen's report, Lin Zuhui said: "The overall arrangement is good. New Era Group has the strength to cover large and medium-sized properties. This year's plan to sell 3,000 residential units is very reasonable. Among them, Cyberport accounts for 1,200 residential projects, which is also very reasonable.

.”

Chen Xiaofen nodded and said: "It's our boss who gave us confidence, otherwise we would have to follow the example of other developers and sell at a reduced price!"

At the end of last year, Wheelock launched a Kowloon site with a shocking unit price of only NT$5,888 (the peak unit price was NT$10,000); it can be seen that major real estate developers are really trying to cut prices to cash in cash and repay loans.

It is estimated that by May, almost all prices will start with the word 4, which is equivalent to a 60% drop, which is quite scary.

Lin Zuhui continued: "In this way, there should be a 'Little Indian Spring' in February and March. You can take advantage of this opportunity to achieve the sales target of Cyberport. At the same time, you can cooperate with the 'technological concept' for marketing. And deal with the outside world.

For various promotional methods, you can develop an 'option concept' and package promotions with 'increased appreciation', and the term can be set to 3 years..."

When Chen Xiaofen heard this, she knew that the boss was explaining the future trend of Xiangjiang Real Estate. It was everyone's consensus that Xiangjiang Real Estate would continue to fall by 30%. From what the boss meant, it can be inferred that Xiangjiang Real Estate will recover to its current level in three years, and to a certain extent.

appreciation.

Of course, this is a gambling agreement. If it loses, the developer has to give money to the customer, which can be used to repay its loan.

"OK"

After Chen Xiaofen left, Lin Zuhui thought that as long as he was around, Xiangjiang's economy would recover quickly; therefore, he did not expect Xiangjiang real estate to really drop to the level of his previous life - only 50% to 70% would be bought at the bottom, and 30% to 50% would be the best.

It’s time to fully buy the bottom.

After all, a lot of history has changed, although the general trend has not changed!

In the afternoon, Lin Zuhui took the time to look at the stock market and was immediately 'shocked'. The Hang Seng Index actually rose by 1,200 points and has climbed to around 12,300 points. It is amazing how 'superstitious' Hong Kong people are.

The market opened on the first day of the new year, which was a good omen - a bull market, so everyone bought stocks one after another, pushing the market higher. Of course, February is also called "Little Indian Spring", and everyone also believed that there would be good omens, so they entered the market one after another.

"Dongdong"

"Come in"

Liang Zhenxun came to Lin Zuhui's office and reported: "Boss, the group has repaid 15 billion in debt, and there are still 63.5 billion Hong Kong dollars in liquidity on the account, and the group's debt is 20 billion Hong Kong dollars."

Lin Zuhui nodded after hearing this.

Group debts are not all debts of the company. For example, the debts of listed subsidiaries or even the debts of a certain real estate will not be calculated in the group debts.

The debt of 20 billion is just a drizzle for a group with net assets of hundreds of billions. However, Lin Zuhui plans to seize the time to spend money and cannot let it sit idle on the account.

At the end of last year, according to statistics, the value of New Era Group’s overseas stock assets was as follows:

The total market value of U.S. stocks held is US$4.5 billion, which is about HK$35 billion;
To be continued...