Chapter 446 [The rise of Hong Kong culture](1/2)
The next day.
In stores selling audio-visual discs and tapes in Hong Kong, people start waiting at the door very early.
The owner of a store came to the door of the store, a little surprised, and asked tentatively: "Are you buying Lee Jung-hyun's album?"
It immediately resonated with everyone!
"Boss also watched the program "Music Bank" yesterday?"
“A must-read for me every week!”
"Then do you have Lee Jung-hyun's album here?"
"Of course, the goods just arrived two days ago, and there are also posters!"
Dozens of people were pleasantly surprised. They listened to a song last night and were almost so excited that they couldn't sleep all night. They were looking forward to listening to Lee Jung-hyun's songs repeatedly and endlessly for the first time today.
The store owner is also very happy. It seems that he is going to make a lot of money recently!
Starting from that day, Li Zhenxian began to promote his album everywhere, going to Asia Television, Asia Satellite TV, and Hong Kong Commercial Radio to make announcements, accepting exclusive interviews with print media and magazines, and holding album signings, road shows, and commercial performances.
After more than a week of promotion in Hong Kong, Lee Jung-hsien still had to go to Taiwan for promotion, and ATV used a lot of resources there.
This time, Lee Jung-hsien's album will be sold throughout Asia. ATV has invested a huge amount of manpower and material resources. It is not that ATV's management is very optimistic about Lee Chun-hsien, but it is the arrangement personally appointed by Lin Zuhui. ATV's boss attaches great importance to Lee Chun-hsien.
The reason is simple. If Li Zhenxian succeeds, then his "Hong Kong culture to revitalize Hong Kong" will have a good start; if Li Zhenxian fails to become popular in Asia, then Lin Zuhui's confidence will be knocked down by one-third.
After all, as far as Lin Zuhui knows, the first Korean wave to open up the mainland market in the previous life was Lee Jung-hyun's "Wow" and "Change". Although South Korea has introduced the .T group into the mainland market before, it is far from being able to catch up with it later.
Li Zhenxian of one year is compared.
After two days of publicity and fermentation over the weekend, Lee Jung-hyun became completely popular. The two songs "Wow" and "Change" also became popular. People began to rush to buy the "Let's go to My Star" album.
Fortunately, YG Entertainment has produced 1 million copies of Lee Jung Hyun's album in advance this time, and it can be re-produced at any time in the future.
Monday, July 1st.
Lin Zuhui came to the office. Newspapers were already prepared on his desk. Today, he also specially prepared a serialized comic publication - "Manke SHOW".
Put comics aside for now, find the Economic Daily and start reading.
Just yesterday, China and the UK initialed the "Memorandum of Understanding on the Construction of the New Xiangjiang Airport and Related Issues."
It is foreseeable that a new round of rising tide of securities and real estate is about to break out today.
In the first half of this year, the Xiangjiang stock market rose by 20%, and real estate also rose by more than 20%.
According to the current situation, Hong Kong's stock market will soar by 40% this year, and housing prices will soar by more than 50%.
After reading the newspaper for a while, Lin Zuhui picked up "Manke SHOW", which is a new comic series published by Wanhui Comics, similar to Japan's "Weekly Shonen Jump".
Of course, the sales volume of the best-selling comic publication in Xiangjiang is only 200,000, while the sales volume of "Weekly Shonen Jump" is around 5 million; through this comparison of data, it shows that Xiangjiang's comics industry is not weak at all. However, Xiangjiang's comics
It is too bloody and violent, so it is difficult to sell as well as Japanese comics in the world.
Things are different now. "Manke Show" will follow the style of a Japanese comic series (Hong Kong Japanese comics are as popular as local comics), and will also incorporate a lot of Chinese culture.
Lin Zuhui quickly read the series of "Detective Conan" without commenting on past life memories. He found it very tempting and the picture quality was relatively high.
Next, it’s time to see the market’s reaction!
The animation of "Detective Conan" has also been produced in Japan because Manhui Comics acquired a Japanese animation studio. There is no problem in producing in Japan. This is not the Internet era. Even if the produced animation is leaked, it will not be possible for Japanese TV stations.
Broadcasting, this involves copyright issues. After the production is completed, of course it will be broadcast first on ATV!
Relying solely on the market in Xiangjiang, Wanhui Comics' investment in "Manke Show" and its surrounding areas will result in losses. Of course, it cannot be limited to the market in Xiangjiang. Wanhui Media already has a large amount of market resources overseas.
Putting down "Manke SHOW", Lin Zuhui smiled with satisfaction.
Wanhui Media began to gradually transform and enter the comics industry, leading the general policy of "cartoons revitalizing Hong Kong";
Asia Television began to go out of Hong Kong, deploying "Hong Kong culture to revitalize Hong Kong" and vigorously develop the entertainment industry;
Coupled with the "Chinese Medicine to Revitalize Hong Kong" being laid out, Lin Zuhui's three "Plan to Revitalize Hong Kong" will bring him huge influence and status.
On the same day, the Hong Kong stock market rose in response, rising to more than 3,750 points, an increase of 2%.
TVB is no longer the TVB that has dominated for more than 20 years, and is now on the decline. Today, the ratings of Xiangjiang TV are ATV 6: Wireless 4, and sometimes there is a situation of seven to three.
The important thing is that even if TVB wants to catch up, it feels powerless because ATV already owns Asia Satellite TV and enjoys great influence overseas.
Fang Yihua walked into Uncle Shao Liu's office with a bit of shock on his face and a record in his hand.
"Yifu, ATV's YG Entertainment has made great efforts. They have launched a female singer. In just four days since her debut, her record sales have exceeded 100,000. She is like the Taiwanese Little Tigers!"
People in the industry have always been very curious about YG Entertainment, a subsidiary of ATV. What kind of subsidiary is it? It has been established for so long, but there are no same works and artists. According to people from ATV, this company consumes more than 30 million yuan every year.
.
Everyone only knows that YG Entertainment recruits trainees every year and thinks it is the same as artist training classes. But in fact, ATV’s artist training classes are held together every year.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Shao Liushu is 84 years old this year and is still the chairman of the board of directors of TVB. He originally planned to do less work in the past few years, but he did not expect the sudden rise of ATV.
, leaving him with more things to worry about.
However, even if you have great abilities, you can't withstand ATV's good shows one after another and lavish money on them.
Two years ago, everyone thought that ATV's silver bullet would be exhausted sooner or later, and TVB would no longer have any rivals; now it seems that this was just wishful thinking on the part of its opponents.
ATV's advertising fees have greatly exceeded those of TVB, and the copyright fees are even more terrifying.
In particular, ATV's satellite TV station was the first to launch, which sent Wireless into the eighth level of hell. Even if Wireless wanted to enter the field of satellite TV, it currently has no satellite receivers to rent, and there will be no chance for at least another year or two.
Uncle Shao Liu has long been accustomed to Lin Zuhui's amazing moves. YG Entertainment only invests every year without returning any returns. The person behind the scenes is definitely Lin Zuhui.
"This is what Lin Zuhui calls 'Hong Kong culture revitalizes Hong Kong'. Over the past year, everyone has enthusiastically responded to 'Hong Kong culture revitalizes Hong Kong'. Unfortunately, with the efforts of all Hong Kong, Hong Kong's entertainment industry has made much progress. And Lam Zuhui
When he proposed this slogan, he was already preparing for his own 'Hong Kong culture'. He was creating a new genre of 'entertainment culture'. It's amazing, I'm convinced!"
Uncle Shao Liu had seen Li Zhenxian's performance, and it was obvious that it was not a Hong Kong, or even Asian, or any style in the world. From his experienced perspective, this style incorporates too many elements.
Fang Yihua was not surprised to see that Uncle Shao admired Lin Zuhui so much. Although the two TV stations were competitors, it did not affect their private relationship. When Lin Zuhui met Uncle Shao, he must be humble and respectful, and would not bully others.
"It's too early to talk about the 'new genre' now! I heard that they will have a 5-member male team to debut in July. I don't know what style it will be!"
"Stay true to the basics, singing and dancing, suitable for young people, with a strong sense of rhythm. That's about it. Let the people from TVB also prepare an entertainment company! It doesn't matter if we don't understand, YG Entertainment has ready-made teachers to poach people
Let's do it! The big move that Lin Zuhui has been preparing for several years is definitely worth learning. It is said that ATV is still preparing a TV series, which Lin Zuhui attaches great importance to. Find out more and follow the trend! Hong Kong culture revitalizes Hong Kong, since it was him who proposed it
Yes, we are also Hong Kong people, so there is no reason not to do it!"
If Lin Zuhui heard Uncle Shao Liu say these words, he would definitely give a thumbs up and say, 'You're really good!'
Fang Yihua nodded. She had already felt that ATV's success was no longer an accident, and TVB could not just sit back and wait. Then, the best way is to learn from others!
In Lin Zuhui's office, Zheng Yutong came to visit.
The two of them sat on the sofa and sipped their tea. Among the wealthy people in Hong Kong, only Zheng Yutong was not a workaholic. Li Chaoren would go to Deep Water Bay after six o'clock and would definitely arrive at the company before eight o'clock. Only Zheng Yutong was a workaholic almost every day.
We won't arrive at the New World office until after nine o'clock.
Not only that, in 1989, Zheng Yutong actually handed over the power of New World development to Zheng Jiachun.
It is a pity that Zheng Jiachun is somewhat unable to support Adou and has made many mistakes in the past two years.
From Lin Zuhui's perspective, New World Development has invested nearly 5 billion in hotels in the past two years and has hardly made any efforts on reserve land, which is the biggest reason for its failure.
Lin Zuhui has stopped being enthusiastic about hotels in the past two years. Fortunately, in the United States and Singapore, they only invested less than 500 million in hotels. Looking at it now, the hotel industry in Canada and the United States is really not profitable, at about 6% per year.
The profit rate is only slightly higher than the interest rate, but less than the interest rate of the loan.
This spring, Zheng Yutong saw that something was seriously wrong with the development of New World. The first was that the debt was too high, nearly 10 billion, and the second was that the profit was too low. He immediately chose to get back into business, so he has been working for several months, and the media also discovered this situation.
.
Now it seems that he is about to come out completely!
Zheng Yutong was still smiling and didn't seem to be worried about those things. Of course, there was no need for him to worry about the appreciation of real estate values.
"YG Entertainment seems to be very powerful, and the newly launched person is very popular recently!" As the second shareholder, Zheng Yutong is very satisfied with ATV's investment.
At that time, the investment was less than 500 million, and 600 million had already been cashed out (20% of the equity was sold to Lin Zuhui before the listing), and now the value of the shares in hand is still 1.2 billion.
Lin Zuhui said with a smile: "At present, it seems that the results are relatively good! But it is difficult to pinpoint the success of YG Entertainment with the success of one person! On the other hand, Asia Satellite TV is performing very well. It is expected to exceed 20 million viewers by the end of the year. The annual advertising fee of satellite TV can be
Reaching more than 500 million Hong Kong dollars, the net profit will also be around 300 million."
"so smart?"
Lin Zuhui nodded!
In the previous life, before Li Chaoren's satellite TV was sold to Murdoch, in less than 20 months, the satellite TV's advertising revenue was US$360 million, and the annual cost of maintaining five channels was US$80 million (excluding optional investments, etc.
expenses, that is, the investment in the program), the business situation is good.
Lin Zuhui seriously suspected that the reason why Li Chaoren was sold to Rupert Murdoch was because four of his satellite TV channels broadcast American TV programs, and therefore faced pressure and criticism from the mainland (certain factors were involved), thus selling this hot deal.
Sell the potatoes.
Otherwise, how could we be willing to sell such a profitable business?
Zheng Yutong said: "No wonder ATV's stock has grown so fast recently, reaching more than 6 billion! If you really build YG Entertainment, ATV's market value will not be 10 billion!"
Lin Zuhui said with a smile: "You have underestimated this industry. Not to mention other followers, our own layout of this industry can also push the market value of ATV to more than 10 billion. And with satellite TV, I think in the future 200
To be continued...