On January 22, Wanhui Media officially announced that it would acquire 75% of the equity of "Tiantian Daily" and all the equity of Tiantian Color Printing for 70 million yuan. At the same time, Wanhui Media announced that it would invest 50 million yuan to invest in "Tiantian Daily".

Daily newspaper was upgraded.

The storm of public opinion is coming!

"Ming Pao": Lin Zuhui stole his master's skills to learn from the golden hero. Will a famous teacher produce a great apprentice? (Putting money on his own face)

"Oriental Daily": If money can be used to run a good newspaper, wouldn't it become a joke! (Just like the one who is looking for trouble)

"Sing Pao": Since everyone is not optimistic, we second the proposal. (The sales volume of Dazhong Daily is second, higher than that of "Tian Tian Daily", second only to "Oriental Daily")

"Sing Tao Daily": Wanhui Media has invested heavily in building a new "Tian Tian Daily", will it declare the death penalty for literati to run newspapers? (A divorce plan, Jin Daxia is a literati.)

There are many unfavorable remarks, but what they really think is: all newspapers are ready, and Oriental Daily is even more at the forefront.

.......

Lin Zuhui brought the three giants of Wanhui Media to Tiantian Daily. First, under the leadership of He Shizhu and his wife, he got to know everyone in each department.

Then the management was convened for a meeting in the conference room. Lin Zuhui first announced an appointment, that is, He Shizhu and his wife would continue to work at Tiantian Daily as honorary presidents.

This was something that Lin Zuhui and He Shizhu had communicated in advance, mainly to stabilize the management of "Tian Tian Daily".

He Shizhu nodded and said to everyone: "I am very grateful to Chairman Lin for his trust in me. I will continue to use my remaining energy to ensure that "Tiantian Daily" runs smoothly and achieves brilliance." The money has not been paid yet!

The crowd applauded and encouraged.

Then, Lin Zuhui announced: "Mr. Long Jingchang will be the new president of "Tiantian Daily". He previously served as the general manager of "Xinbao" and the president of "Children's Daily", and is also the president of our Wanhui Media.

Manager, I believe he can lead everyone to achieve great success."

Long Jingchang is a talented person, and it just so happens that the general manager and the president select him together. Of course, this is a temporary measure.

Long Jingchang quickly stood up and gave a speech, and received applause and encouragement from everyone.

The rest of the management will not be changed for the time being, but as the head office, both Zhao Han and Liang Guanhui will exercise their responsibilities as directors and have the right to supervise and initiate initiatives on the financial and other affairs of Oriental Daily.

After personnel arrangements were made, the meeting officially began.

Lin Zuhui’s passionate speech:

"This time, Wanhui Media will invest a huge amount of 50 million yuan in "Tiantian Daily". The brand-new "Tiantian Daily" will be launched in two months. The purpose of this fund is: first, the salary of all company employees will be increased by 30%.

Stabilize the company’s current performance.”

As soon as he finished speaking, everyone clapped happily. The new boss was so proud.

Lin Zuhui enjoys such glory and everyone's trust. Anyway, he doesn't pay for it himself. As he said, the money can be found in the stock market.

"Second, by recruiting high-paying employees, I want to bring the overall strength of the company to a higher level. You can refer to the strength of Oriental Daily and we can enhance the strength of those personnel."

Everyone nodded, they were just experienced reporters, editors, etc.

"Third, we need to build up momentum. In these two months, we will bombard with advertisements to tell all Hong Kong people that the new "Tian Tian Daily" will be grandly launched on March."

This was the strategy of later generations of "Next Weekly" and "Apple Poison News" before their first issues. They spent money on advertising and announced the death penalty for literati running newspapers.

"Fourth, we must make an oath to advertisers: The sales target of the new "Tiantian Daily" in the first month is set at 200,000, and the advertising fee will be based on 200,000. If the sales volume is less than 180,000, the advertising fee will be halved.

"If the sales volume is less than 150,000, the advertising fee will be free of charge."

This is a gambling agreement, a gimmick!

"Fifth, in order to reach 200,000 sales, our "Tian Tian Daily" can engage in price reduction gimmicks. Although Xiangjiang implements a uniform selling price of newspapers (3 yuan), we can give profits to general agents and retailers, indirectly implementing

The price reduction can be tentatively scheduled for one month.”

Regarding Article 5, it will definitely be besieged by other newspapers, but "Tian Tian Daily" is not illegal, and this matter will be ignored. In the previous life, in the 1990s, the Xiangjiang newspaper went through two price reductions; one was "Apple Poison"

"Newspaper", once "Oriental Daily", "Sing Pao" and others took the lead in directly changing the selling price from five yuan to two yuan, causing great turmoil in the entire industry and the collapse of many tabloids.

However, Lin Zuhui's strategy is even more clever. The retail price will not be reduced, but all profits will be given to agents and retailers, who will cover "Tian Tian Daily".

Those who achieve great things do not stick to trivial matters.

In his previous life, after Huang Yulang acquired "Tiantian Daily", he did not digest the results;

But Lin Zuhui is different. He has to eat one and digest one to avoid indigestion.

Lin Zuhui's five elixirs shocked the middle and senior management. The new boss's handiwork was unimaginable.

Long Jingchang took the lead in applauding, and the applause in the conference room lasted for an instant, and everyone became very energetic.

After the meeting, Lin Zuhui encouraged Long Jingchang (president) and Chen Cheng (editor-in-chief of "Tiantian Daily") alone and told them that there was no need to worry about the company's funds, and that 50 million could be increased upwards.

The two people quickly promised that they would be worthy of Lin Zuhui's trust.

This made Lin Zuhui nod. He didn't know how to improve the specific content of running a newspaper. He only understood the general layout.

The reason why Lin Zuhui dared to say that funds are not a problem is because he felt that the yen was already appreciating wildly. Three days later this week, the USD/JPY fell from 202.5 to 197. It seems that it may continue to fall.

Even if the money cannot be used for the time being, Lin Zuhui does not need to worry about money. In addition to the 65 million yuan raised by the rights issue, he has contacted three banks to loan 60 million yuan to Wanhui Media. He used Tiantian Daily Qicheng

Half equity, as collateral.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! The 70 million for acquiring 75% of the equity of "Tiantian Daily" can be paid off in three months, which makes him even more confident.

As for Webster's shares, it doesn't matter whether they sell them now or not, their shares will be diluted anyway.

The upgrading work of "Tiantian Daily" has quickly entered into gear. The Human Resources Department has hired excellent backbone reporters and editors with high salaries everywhere, and even the position of deputy editor-in-chief is quietly being searched;

As for the advertising war, it has also started quietly. Advertisements for "Tian Tian Daily" appear on television, magazines, and newspapers.

The upgraded version of "Tiantian Daily" is scheduled to be released on March 20, and prizes worth 5 million will be given away, including 6 residential units, 10 MasterCard cars and other gifts

For a time, it caused a huge response in Xiangjiang. Even on the eve of the upgrade, the sales volume of "Tian Tian Daily" had surged.

Lin Zuhui's strategy has been a third successful, and he expected such results.

.......

Friday, January 24th.

On the eve of the opening of the fashion retail store, three shareholders, Lin Zuhui, Pan Dickson, and Guan Jiahui, came to the third floor of the Landmark Plaza to check the store's preparations.

Guan Jiahui held in her hand "GOOD" and "FHM" magazine, which were published today. Fashion advertisements have been arranged in it, and TV advertisements will also be broadcast in the evening.

As soon as Lin Zuhui entered the store, he felt that the environment was bright, the layout was neat, and he had a strong desire to shop.

The fashion brand has currently obtained authorization from three first-tier European and American brands, including Martin boots and Levi's jeans.

In fact, Martin boots and Levi's jeans were the main products in the early days of fashion, and all advertisements were centered around these two brands.

"It's not easy. It took me more than two months, but I'm finally satisfied in every aspect!" Lin Zuhui sighed.

As soon as he finished speaking, Pan Disheng and Guan Jiahui jointly refuted.

"Brother, you haven't spent as much energy as me! Miss Guan, don't you think so?"

Lin Zuhui looked at Guan Jiahui, the warning in his eyes clear.

"More or less, you two are in big business, I'm mainly busy with fashion!" Guan Jiahui immediately changed her tone.

However, this is like asking for credit!

Pan Disheng suddenly said helplessly: "I forgot, you are a couple!"

"Haha, don't worry, Brother Pan, we will all remember your contribution. Without your help, authorization, and purchase of goods, it would have been so smooth." Lin Zuhui patted Pan Disheng on the shoulder.

Pan Disheng smiled and said: "This is more or less. As a shareholder, I can't be lazy! But this time I am really optimistic about the classic combination of Martin boots and Reeves jeans you planned. It can be seen that you are very ambitious.

The advertising is huge!”

A few people were chatting while visiting, and the clerk inside was making final preparations. Because the four stores were opened one after another, the Landmark store will second some of the clerks from the other three stores tomorrow to cope with the busy opening.

During the chat, Dickson Poon said: "Brother, you have become very popular recently. The whole Hong Kong is paying attention to your media empire!"

Guan Jiahui suddenly became curious. She has been busy with fashion matters recently and has not paid attention to what is happening in the media industry.

"It's okay, I just bought a daily newspaper and plan to digest it properly, that's all!"

Pan Disheng smiled bitterly and said: "I'm afraid you are the first person in the history of Hong Kong newspapers to be able to make the entire newspaper industry feel nervous for you. And with an acquisition fund of 70 million yuan, plus an upgrade fund of 50 million yuan, it is even more difficult for Xiangjiang Newspapers to do so.

The biggest news in the world, I fear it will also become a nightmare for all newspapers.”

He has a very good relationship with Lin Zuhui, and Pan Dickson admires Lin Zuhui's way of doing business, which is that he is good at playing with capital, good at making big moves, and has a very unique vision.

Lin Zuhui said modestly: "Brother Pan, when you opened Xiangjiang famous brand consumption, you did a lot of advertising, I just followed suit."

The two bragged to each other for a while, but finally got bored and brought the topic back to fashion.

...

"GOOD" magazine will be released on Friday, and students will buy it one after another. This is their exclusive magazine.

After everyone bought the magazine today, they quickly discovered a different situation.

"Wow, brother looks so handsome in what he wears!"

"Dr Martens leather shoes, Levi's 501 jeans, the fashion store on the third floor of Landmark Plaza will officially open on January 25, and the Russell Street Fashion store in Causeway Bay will officially open on January 26..."

"I also want to wear Dr Martens leather shoes and Levi's 501 jeans, and become a fashion brand expert!"

Soon, it caused a commotion in the student circle.
To be continued...