Chapter 175: Competitors, Sudden Thunder(2/5)
This actually aroused his curiosity. He was not interested before, but now he is a little bit interested.
He found a place to sit down and handed the menu to Qin Yiyi.
Lin Yi sent a message to Gu Yang and asked about the situation.
Gu Yang: Don’t ask me, I don’t know.
Ji Yi put down his phone and looked at Qin Yiyi: "How many clothes are you going to buy this afternoon?"
"I bought it last time."
"Buy a few more."
"Well, I'm just going to take a look at the lipstick. Armani recently released one..."
It was almost three o'clock after we chatted and finished eating.
Lin Yi: Where are you now?
Lin Xiaowei: Lao Mendong.
Lin Yi: But, don’t come to the city.
Lin Xiaowei: Oh, it turns out you are afraid too.
Lin Yi: Five hundred will be deducted next month.
Lin Xiaowei:???
The passenger flow in Xinjiekou is very abundant on Sundays, and there are many shops advertising at the intersection.
"Handsome guy, a few beauties, there is a half-price discount today. Drink milk tea and get a key pendant. If you are interested, you can find out more."
Qin Yiyi took the flyer with a strange expression and looked at Ji Yi with a smile.
Rong Xueling said: "Ah, we drank it."
To be honest, it is not as good as Lin Yi's Yake Yasi. It is really far behind, but the taste is still good, but in terms of service, it is basically not there.
In terms of price, it is similar to that in Lin Yi's store.
The key point is that this advertising flyer is similar to the one designed by Lin Yi. It cannot be said to be exactly the same, it can only be said to be exactly the same.
Isn’t this plagiarism?
"Thanks."
Xia Bing thanked her out of politeness.
There is also a store in Shanghai. They have been to it and tasted it. But she likes the brown sugar pearl milk tea in Lin Yi's store.
While walking and chatting, Qin Yiyi said: "Jin Yi, is this a competitive market?"
Ji Yi nodded and said: "Normal."
"Is this normal? Isn't this a complete plagiarism of your marketing model?"
"There is no such thing as plagiarism or plagiarism in competition. Whoever can retain customers will be successful. There is a saying that an interesting soul can only be chosen from a thousand. Good-looking skins are the same. Products are like souls. Only by being interesting can you retain customers."
Lin Yi didn't pay much attention to the competition.
It can be said that it is an old brand. It only took a thousand years to develop inland. It can only develop step by step. Compared with its development speed, it is too slow, but it has the foundation.
Lin Yi is more like a new star who has suddenly emerged. With one brand after another, it is normal for him to threaten his peers.
Now, it depends on who is more patient and thoughtful.
I've been taking a break recently, so I have to hurry up and make some progress in the tea business. Now I have half a foot out...
Now he has his own supply chain, his own brand, and his own formula.
So, there is absolutely no reason to lose.
Lin Yi and Qin Yiyi came to the store. There were quite a lot of customers. After all, it was a Xinjiekou store.
While chatting, Ji Yi took the tea from the waiter.
More than ten years of experience have allowed us to lead the market now. After taking a sip, Lin Yi could only say that it was pretty good.
"Mr. Lin."
Suddenly, a middle-aged man in a suit walked over with a smile on his face: "I am Qian Xiangming, the person in charge of cc Jinling Market. Nice to meet you."
"Manager Qian, I have long admired you."
Qian Xiangming knew that the other party was joking, but it was true that he knew Lin Yi. Only by understanding his opponent could he have a chance to surpass him.
He didn't pay much attention at first, but suddenly Yake and IELTS became popular.
When he took a closer look, the store had already arrived at Xinjiekou.
He inquired with the relevant departments and found out that it was a local brand in Jinling with strong support and deep relationships.
Based on this alone, Qian Xiangming took it seriously.
So he personally went to Yake Yasi many times.
Whether it is summer,
It's still winter.
As far as hand-made lemon tea is concerned, it is a hit.
Brown sugar pearls and burnt grass jelly are also popular items. They are deeply loved by female customers and have gained a large group of fans.
I don’t know who is the planner of Yake Yasi, but his brain is really good.
Whether it’s a half-price event, an embarrassing game that makes people laugh, or collecting five likes to get one free, writing blessings...
Activities come one after another, and there seems to be endless new ideas.
He was ashamed of his mind.
The products launched by this brand gave him a huge headache, especially since it was located in such a close location, competition was inevitable.
"How do you think our tea is doing, Mr. Lin?"
"Yes, it is an old brand after all."
Qian Xiangming said with a smile: "The tea drinks in Mr. Lin's shop are very innovative, especially lemon tea and brown sugar pearls. I am your fan..."
"Haha, I used to drink your food a lot."
The two sang and harmonized, and the business blew each other up.
Later, Qian Xiangmingcai asked: "Mr. Lin, would it be convenient for you to leave your contact information?"
"good."
Standing at the door, Qian Xiangming looked at the other person's back and frowned.
This is the first time the brand has encountered such cruel competition since it arrived in the mainland. It was originally happily harvesting the market, but who knew that Cheng Yaojin would come out halfway.
He doesn't care about Starbucks, because its own brand positioning is different.
But Yake and YELTS are different. The brand positioning is exactly the same as theirs. The key is that it does better than them. This is something that has to be admitted.
Especially since there are additional services that are free of charge, the store is willing to spend money.
Qian Xiangming felt that it was necessary to report the current situation to his superiors.
It won't be good if this goes on.
So he began to imitate the marketing methods of Yake and YELTS, at least in terms of reputation, he could not be suppressed.
If the current situation continues, the entire Jinling market will definitely be divided by more than half, and instead they will become soup drinkers, which is definitely something they don't want to see.
So, you have to think about a strategy.
――――
"Who was that person just now?"
"Qian Xiangming, General Manager of Jinling Brand."
Qin Yiyi said: "He is a big shot, right?"
"Depending on his positioning, he is considered a respectable person in this industry, but if you compare him to your dad, he is definitely not comparable. Even though he is famous, he is just a brand regional general manager..."
Ji Yi doesn't underestimate the other party, but he doesn't think too highly of him either.
King against king, against general.
It's He Shujie's business to think highly of the other person.
Now that his horizons have broadened and his channels and relationships have broadened, he no longer has so much respect for some people and things.
Judging from the other party's current attitude and the brand's promotion.
A tug-of-war is inevitable, whoever wins will occupy Jinling's market.
Fortunately, there is only one competitor.
He is not afraid of relationships, nor is he afraid of taste or brand. He has only been in Jinling for a year, and his reputation and brand have not been established at all.
To be continued...