Chapter 87: The fear lies in subversion
Chapter 87: Terrible lies in subversion
The current situation of the film industry is that the current IMAX screens are more than 2,500 yuan worldwide, while the total number of 2D and 3D screens is more than 100,000 yuan worldwide. Based on these big data, PV conversion equipment has emerged. Ren Hong must consider the current industry situation if he wants to commercialize his own products.
Obviously, the current mainstream films are still mainly 3D. Panoramic Vision PV is still costly compared to ordinary screening halls and is difficult to popularize quickly. You can draw a conclusion by referring to the IMAX giant screen, so you have to follow the existing standards. Although Panoramic Vision PV is a future trend, it must also conform to the current mainstream trend in the industry. Film companies cannot produce two modes for a movie at the same time. They cannot accept such high costs and risks.
If you want to quickly commercialize Panoramic Vision PV, compatibility with current industry standards is the only way out. PV transformation came into being. However, it is worth mentioning that although the cost has not doubled, a movie wants to get on the PV lane, and the production cycle is longer, which is inevitable. Panoramic Vision PV is a brand new viewing mode, and the shooting techniques are bound to be unique to the traditional ones. Watching movies under Panoramic Vision PV, the scenes seen in different locations are different, which will also mean that PV screening is completely different from the traditional screen. PV screening is a three-dimensional multi-dimensional viewing, and the traditional screen is a flat display form. This means that the same movie work needs to be directed twice, once on the traditional screen, and once on the PV transformation.
This is the director's problem.
"In other words, in the past, digital movies could be transcoded into PV format through PV conversion equipment and screened in PV screening halls?" Laklun asked quickly. Obviously, if this could be done, many large productions could even be re-released. He believed that even old movies would be screened in panoramic vista, the audience would definitely buy it.
This is definitely a good way to make money, and you can definitely make a big profit.
"Just like the "Avatar" just screened." Ren Hong said. It was already very clear that he said this. OK!
Laklun's mind became active without any effort.
"However, the transformation requires a director to take action, and this process is still in the director's work." Ren Hong added. Except for Ren Hong, everyone else here is all film practitioners, which is not difficult to understand.
"So, how much is the cost of a PV screening hall?" asked the theater people again. Everyone looked at Ren Hong. This was the most important thing. Without a screening hall, everything else was useless.
After a pause, Ren Hong said: "The PV-01 in the laboratory costs US$169 million."
“What?”
When a few people heard this number, they were a little embarrassed. The cost of a screening room was as high as such an astronomical figure. I'm afraid no theater operating company in the world can afford this price.
Ren Hong saw everyone with a look of joy in an instant, and was stunned for a moment, and then explained: "The PV-01 projection system in the ring laboratory does not have much reference significance. Our goal is that the final cost of a PV screening room that can accommodate 200 to 300 viewers will be between $5 million. In half a year, we will successfully create a PV screening room with a price of $5 million."
$5 million. This price is almost twice the cost of today's iMax theaters, but it is also within the scope of acceptance. I feel relieved when I think about it. Such high-end equipment will naturally not be cheap, and the ticket price will not be cheap either.
The price of $5 million can be fully commercialized.
Ren Hong, Cameron and others negotiated in the VIP reception room for more than two hours, and in the end, several foreigners left after getting satisfactory results.
When several foreigners walked out of the XlouS headquarters, Lack, CEO of 21st Century Fox Film Company, looked at the five buildings clusters of Matrix Technology and the surrounding parks, and sighed: "iMax has ushered in its strongest competitor."
"In fact, I have sentenced iMax to death." The CEO of the Imperial Cinemas responded expressionlessly.
The bosses of several theater companies inadvertently looked back at the clusters of striking buildings, with awe. XlouS, a Chinese company, is so young, but it has strong aggression of guarantees. Unlike other companies in the world, XlouS's aggressiveness is not reflected in acquisitions all over the world. After the spin-off and reorganization, XlouS is now valued at more than US$500 billion, and is one of the only four companies in the world with a value of more than US$500 billion. XlouS has never acquired any company since its establishment, and its aggressiveness is terrifying than any acquisition of a craziest company.
XlouS's aggressiveness lies in its disruptiveness, and its competitors are either transformed or eliminated, which is undoubtedly terrifying.
"Instant online translation" has impacted the world's translation industry; a voice assistant is the leader. Among the 2.7 billion smartphone users around the world, 1.43 billion users have successfully installed Xiaoyou Assistant. In the field of smart voice assistants, XlouS's products have become the only profitable product in the market, and its competitors are still learning!!! Xiaoyou has undisputedly monopolized the field; wearable smartphone devices are subverting the mobile phone industry and impacting Apple's mobile phone business; and the reorganized XlouS, its subsidiary XlouS-Ax microchip company, is about to challenge the old hardware giant. Who will be the next world giant to be subverted by him? Intel? Qualcomm? Maybe it's all!
And just today, after witnessing Panoramic Vision PV technology, they knew that the disruptor of iMax in Canada had been born, and its disruptor was such a huge giant company. Faced with the ultimate screening mode of the film industry, they could not find how iMax could compete with PV.
Although there is no Panoramic Vision PV screening hall in theaters so far, the bosses of these theater companies made a judgment without hesitation, because from today on, the theater bosses who came here have decided not to add any iMax screening halls to their theaters, and the one that replaces iMax is the PV screening hall.
The real tiger's mouth snatching food is nothing more than
The logo slogan of XlouS "changing the world" may not have any doubts about this technology company from now on!
"Let's go, after you go back, it's time to terminate the contract with iMax company for 30 iMax screening halls signed some time ago. The chosen location will be kept for the PV screening hall." The boss of Emperor Cinema retracted his gaze and sighed leisurely. Although a unilateral termination of the contract would cost a considerable liquidated damages, he had no idea of hesitation. This is cruel to iMax, which is still unaware of it. However, not termination of the contract is cruel to himself.
It is obviously impossible for a businessman to do this.
(To be continued)
Chapter completed!