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Chapter 877 The real crisis

Due to the continuous subsidies and discounts, the daily transaction volume of Ba E-commerce and Alibaba Bao is constantly rising. .

In 2005, when computers were not popular enough to thousands of households, online shopping is still a relatively illusory concept for people.

According to relevant information, as of December 31, 2005, the total number of users online in China had exceeded 100 million, reaching 111 million, of which the number of users online in broadband reached 64.3 million.

Generally speaking, this kind of data is relatively high, so if you can barely count as 100 million netizens, there may be only 10 million people who can buy online.

By 2016 and 2017, it is estimated that one-third, or even one-quarter of people in China will buy online, and that is the real era of online shopping.

The giant ship of history will change its trajectory or speed because of a great person. For the e-commerce industry, Liu Chen is undoubtedly that great man.

If it weren't for him, the concept of e-commerce would be unfamiliar to most people in 2005.

Through word of mouth, everyone knows that the two e-commerce companies, Ba E-commerce and Alibaba, have also come into contact with the concept of e-commerce for the first time.

E-commerce is the general trend and is very convenient. If someone has used it, it will recommend it to people around you. A spark can start a prairie fire and will soon become popular.

In 2005, there were not many people shopping online. In addition to the reason why computers were not popular, the various supporting systems of e-commerce in that era were not perfect enough.

Liu Chen's appearance greatly solved these problems. The super logistics center has improved the express delivery speed, and has also made the concept of e-commerce deeply rooted in people's hearts, allowing people to shop online more with greater confidence.

Because of sending red envelopes, both the registered users of Ba E-commerce and Alibaba Bao exceeded 10 million, and the daily transaction volume reached the millions, not to mention the transaction volume.

However, the daily profit is not enough to fill the huge cave of burning money.

According to incomplete statistics, Ba E-commerce spent tens of millions in a day, let alone Alibaba Bao.

In an old saying, both companies are losing money and making a name for themselves.

Alibaba is an offensive, while dominating e-commerce is an defensive.

Cao Rong also knew in her heart that unless Liu Chen raised funds, it would be unrealistic to defeat Alibaba by spending money. All she had to do was persevere until the day Alibaba gave up.

But she herself didn't know when that day would be.

Ten days, one month, or more, these are hard to say.

Cao Rong has had a poor sleep quality recently. Every day when she wakes up, she feels stressed. After all, she is only in her 20s, and the companies she manages are spending tens of millions of dollars every day. This feeling is really indescribable.

She was under great psychological pressure. Liu Chen handed over such a big company to her. She hoped that she could hand him a beautiful answer and did not want to disappoint him.

In fact, Liu Chen also knew in his heart that Cao Rong would definitely be under great pressure during this period, but he did not comfort him too much because he felt that this was a process that Cao Rong had to go through.

Cao Rong is still too young now. If she does not experience some hardships that ordinary people can hardly imagine, it will be difficult to manage such a large company.

Similarly, Liu Jiang has been insomnia every day recently, and the pressure he is carrying is no less than Cao Rong.

After integrating Dong E-commerce into Alibaba, although he had an executive position in Alibaba, he was actually a little distant from the core management, and Ma Yun did not delegate power to him too much.

As a man who has experienced loss, he cherishes this opportunity to kill e-commerce than anyone else.

He knew that if he could not kill e-commerce with the help of Ma Yun and Sun Ziyi this time, then he would have no hope in his life.

"Liu Chen, although I know you are very rich, this time, you will never imagine how determined Sun Ziyi has made for Alibao's future." The smile on Liu Jiang's face was gloomy, giving people a sense of grace.

Now the money-burning war has entered a state of intense heat, and new users are registered every day. Red envelopes are so tempting to people.

After all, even if you don’t shop online, you can get money by registering an account. The whole process is no more than one minute, and many people are willing to do it.

The media's attention to Alibaba Bao and Ba E-commerce has always remained high, and has become the hottest news at the moment.

For a time, online shopping became popular, and gradually evolved into a trend of "you can't even buy online, it's too out."

Many relevant people, such as economists, sociologists, etc., have expressed their views on this incident.

Of course, the focus is still on when the war will end and who can laugh to the end.

Half a month has passed, and Alibaba has invested more than 500 million yuan. Ma Yun and Sun Ziyi are also in pain. After all, they are all made into it with real money.

They were also thinking about when this would be the end, but if they thought about it, Ba E-commerce would inevitably shake Alibaba's status, so they gritted their teeth and could only continue to persevere.

What's more, at this point, they are no longer the ones who want to retreat if they want to retreat. The investment in the early stage is as large as that in the first stage, once they retreat first, the other party will take advantage of this huge market. At that time, Alibaba's market share will continue to be eroded and will not be far from bankruptcy.

Ma Yun and Sun Ziyi also felt the current situation was difficult.

Liu Jiang was a little worried that Ma Yun and Sun Ziyi were not optimistic about continuing to burn money, so he tried his best to convince them and stabilize their mentality.

He promised them that if he persisted for half a month at most, Ba E-commerce would definitely not be able to persist due to capital issues. At that time, it would be the time for Alibaba to take over.

Ma Yun and Sun Ziyi temporarily believed Liu Jiang's statement and said that they would give him one month at most.

After finally stabilizing Ma Yun and Sun Ziyi, Liu Jiang felt that time was tight. He took out his cell phone and connected a commercial spy he had already installed in the E-commerce company.

From the commercial spy, Liu Jiang learned that Cao Rong had no more funds, and he might not be able to hold on for a few days.

After learning the news, Liu Jiang couldn't help laughing out loud, and made arrangements in advance, and after struggling for so long, he finally waited for this day.

Sure enough, after another ten days, Ba E-commerce spent too much money, so it had to announce the suspension of registration and red envelope delivery activities, and other preferential policies continued to be opened.

After this news came out, public opinion suddenly became an uproar. For a time, the headlines of major news media were "Boy e-commerce lost to Alibaba, and finally lost in the money-burning battle."

Liu Jiang also completely felt relieved. In his opinion, the so-called suspension is actually a permanent stop. He has lost the e-commerce market.

Ba E-commerce, which is in a financial crisis, not only will its image collapse in an instant in the public's mind, but it will also have problems with the normal operation of the company. Liu will feel that even if he does it himself, Ba E-commerce will be self-defeating and heading to the brink of bankruptcy.
Chapter completed!
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