In order to cope with Alibaba's suppression during this period, the funds on the company's books disappeared at a speed visible to the naked eye, and the speed of spending money far exceeded the speed of making money. .

"Don't worry about this. I still have some spare money on my hands. As long as I don't play too much, it should be enough to support it." Liu Chen dispelled Cao Rong's concerns.

"Then I will hold a meeting when I go back later and discuss a plan for a concession activity as soon as possible." Cao Rong said impatiently.

Liu Chen reminded: "Remember, the momentum must be huge. If Alibao shouts 100 decibels, we will shout 200 decibels. First of all, we cannot lose in momentum. As long as we gain an advantage in momentum, the direction of media and public opinion will be biased towards us, and this war is equivalent to winning half."

"It would be too lonely to let Alibao do such an interesting thing as burning money alone. We will join in and join in the fun."

Liu Chen said with a chuckling.

Cao Rong guessed: "It was originally a one-man show for General Liu, but now we can get into it, I'm afraid he will be so angry."

"No, if you think so, you're wrong." Liu Chen waved his hand: "Actually, General Liu did this to force us to fight. One person is lonely to burn money, and two people can burn money together to be called war."

"Why?" Cao Rong was full of doubts.

"General Liu has two purposes for this, one is to seize the market, and the other is to force us to face the challenge." Liu Chen explained.

"Oh, I understand." Cao Rong's thoughts suddenly became clear. Thinking of what happened recently, she probably understood what was going on.

"Alibao has the support of two major consortiums, Sun Ziyi and Yahoo, and he definitely has an advantage in terms of funds. We have to admit this. Through this period of suppression, our trading volume has dropped significantly. If we continue like this, something will definitely happen. Liu Jiang also understands this, so he uses this big move to force us to face the challenge. In things like burning money, naturally, whoever has the money laughs to the end, and whoever can't hold on will collapse."

Liu Chen nodded: "You are right, so we have to face the challenge. Also, don't underestimate the temptation of this promotion on customers. This time, Liu Jiangli came up with such a solution, so he can't be so passive in the future."

"Well, I understand." Cao Rong learned a lot from Liu Chen today. If she went back and absorbed it well, it would be of a lot of help to her future.

Furthermore, with Liu Chen's support, Cao Rong also felt confident.

After returning to the company, she held a high-level meeting to discuss a plan for concessions.

The next day, news about the concession activities of major news media across the country appeared on the pages of e-commerce, and the publicity intensity can be said to have perfectly crushed Alibaba.

This is thanks to the strong support of relevant departments.

When the last express delivery association industry meeting was held, Liu Chen reached a strategic cooperation intention with Minister Zhang and others, so the current e-commerce industry has received support from the state at some level.

With the protection of the government, many things are indeed much simpler.

In addition, the concession activities of e-commerce are more beneficial to the people than those launched by Alibaba, so it caused a lot of sensation.

Rebates are indispensable, and even more powerful.

In short, there are all e-commerce companies in Alibaba, and there are also some e-commerce companies in Alibaba, which do not have.

However, Cao Rong took some tricks on this rebate.

She felt that simply rebates were too simple, and their funds were not as abundant as Alibaba Bao. If you want to win at this point, you must have more different things.

Therefore, the rebate measures of Ba E-commerce are like this. New users will receive 10 yuan-100 cash when registering. As for how much they give, there will be a lottery page after the registration is completed. As long as the user forwards the lottery results to the QQ space, the cash red envelope will be available.

Of course, in order to reduce the company's financial pressure, Cao Rong also attracted a lot of sponsorships. After each lottery result came out, it would be shown that xx company would be sponsored with all its heart.

For example, if every lucky user draws 100, the winning result will show that the mineral water is very supportive.

When a user forwards the winning results to his or her own space, it is equivalent to advertising to the sponsoring company. The advertising fee is a cash red envelope, which can be said to kill two birds with one stone.

Because the minimum limit for red envelopes is ten yuan, there is a certain chance of drawing 100 yuan, so this is more attractive than Alibaba Bao.

In addition to this activity, other activities are also very attractive, and they stole the limelight of Alibaba for a while.

Of course, this cannot be blamed on Liu Jiang. After all, this thing was first proposed by him, and it is normal for later people to follow the trend and make certain optimizations and improvements.

However, Liu Jiangke did not let Ba E-commerce live a comforting life easily. Alibaba Bao quickly adjusted the discount plan, which was even more attractive than Ba ​​E-commerce.

For a moment, the two companies were like they were fighting. Your activities were better than me, and I would be better than you, and no one would want to let anyone go.

With this vicious competition, hundreds of millions of funds are burning rapidly.

In just two days, Alibaba and Ba E-commerce spent hundreds of millions of dollars, resulting in tens of millions of registered users and increasing transaction volume every day.

To be precise, Alibaba spent a lot more money than Ba ​​E-commerce. I have to say that Cao Rong is also a girl with business talent. The sponsor method she came up with at least saved Ba E-commerce 50 million.

Netizens' comments on this are welcome. Anyway, the competition between e-commerce and Alibaba is the final profit of users and consumers.

But for those small and medium-sized e-commerce platforms, life is getting harder and harder.

"Their behavior destroys the ecological balance of the industry and is no different from a lunatic." An e-commerce company boss who did not want to be named said in an interview with the media.

In 2005, it was indeed a phenomenon that he used hundreds of millions of dollars to make trouble with a disagreement.

Liu Jiang was not panicked about the pressing of domineering e-commerce. He firmly believed that Liu Chen had insufficient funds and wanted to fight a protracted war, he would definitely not be a match for Alibaba.

When Liu Chen's capital chain breaks and he can no longer provide effective help to Ba E-commerce, it is time for their Alibaba to blow up the horn of counterattack and recover lost territory.

So now there are some doubts within the company, and he doesn't pay attention to it. He firmly believes that he is right and persistence means victory.

Sooner or later, he will step on the ground and take revenge.
Chapter completed!