Sun Tzu Yoshi also breathed a sigh of relief and had an explanation for Mitsui Shou. For his father's sake, he had to take action. Such a young man's confrontation was meaningless, and he didn't like it from the bottom of his heart.

After all, he was a grassroots person and successfully started a business, and Sun Ziyi admired people of the same background, so he naturally disdained the second generation of the playboy.

"I can't blame others, it's okay to be arrogant in our China. After all, we regard humility as a virtue. But I didn't expect that this kid would become even worse when he went to the United States. It's not good to offend anyone, but he just went to provoke Jobs."

Sun Ziyi also smiled. Jobs is famously sloppy. Anyone who messes with him will have serious consequences. He often lives in the Silicon Valley technology circle and naturally knows some gossip news about Jobs, especially his hatred for his enemies.

Neil Young, the rock singer and songwriter, once criticized the sound quality of the music. Jobs was very angry at Neil Young's statement in public. Later, Neil Young tried to smooth things out by giving Jobs some vinyl records as gifts. But Jobs' response was, "Fuk Neil Young, fuk his record, you keep it yourself."

In 1985, Jobs asked Apple Ceo Scaley to drive Garcey out of the company. Then, 20 years later, someone accidentally mentioned the French name in front of Jobs, and he would still roar loudly.

adobe was originally a supporter of Apple. However, later, adobe co-founder Warnock began to favor Microsoft's windos system, which made Jobs angry. After taking over Apple again, Jobs refused to add Adobe's flash to IMA, and also publicly questioned the software quality and lack of innovation of Adobe.

"Jobs is a lunatic. It is not wise for anyone to provoke him. No matter what, Apple's entry into the Chinese market is a good thing for us. Recently, Apple's stock has been rising sharply. If you are interested, you can invest a little, and you can just think that it is to make some pocket money." Sun Ziyi took a sip of tea and said happily, with a rare tone of teasing.

Recently, he has been paying attention to Apple stocks, which are personal investment behaviors and has a heavy position. He is not Buffett. He usually does not buy stocks, but makes early investments, buy Apple, and trust in Jobs and trust in IPOD products. As expected, he has made a lot of money.

Lu Kun said: "Forget it, I have also paid attention to Apple's stocks, but the price is already too high. I am still interested in our own stocks. We take advantage of the opportunity of Apple's stock price rising steadily. Once Gumei's iPo can rise."

As he said that, his heart was also hot. In half a year, Apple's stock has more than doubled. What a good opportunity. Last year, he was depressed, but this year it was indeed a bad thing. God is helping.

"Don't worry, try to go to the US to IPO this year." Sun Tzuyi said confidently. At first, he didn't expect to get much return, but he didn't expect that a coincidence led to a good deal. It can be expected that once Gumei goes public, he can get no less than five times the return. "Of course, you'd better expect Apple's stock price to rise all the way to our IPO."

"It will definitely be. Now Apple's products are best-selling around the world, and there has been a shortage of supply. I heard that the most out of stocks in Ridao has been ordering for three months. Within half a year, the market is far from saturation. Apple's stock price will definitely double again." Lu Kun knows the market very well and is full of confidence.

"Wouldn't that be five times higher in a year? It's amazing, haha, it's also possible. Today, Apple's stock price is expected to break through the highest price since IPO. I think the shareholders are probably ready with champagne." Sun Tzuyi also smiled happily, "Similarly, there must be someone in a certain corner of the world that is sad or even painful."

Lu Kun smiled and said, "Are you talking about Liu Chen? Because of his arrogance, Apple entered the China-squeezing the sound market in advance, thus making it a global market layout in advance, and the stock price has been rising and falling, and it would be strange if Liu Chen had known this before, buying some Apple stocks in advance would not be wise. I'm afraid he didn't buy it. This kid is so arrogant. He has good luck and has done some career and will not take anything seriously."

Last year, when Gu Mei was most proud, she capsized in the gutter. Because such a small broken thing became a laughing stock, she even vomited blood. She whispered to Gong Hui and bowed to a young boy. Thinking about it, she was so angry that she could bear the loss to Ling Dong, but she could not tolerate defeat to a boy who had not grown all over. She had deep resentment.

Sun Ziyi felt that he was too illegitimate, so he waved his hand and said, "It's just a reckless boy who made a fortune. He didn't know how sad he was. I'm afraid that all the careers in China will be ruined, so he doesn't care. I'm talking about the Soni Group."

"Soni?" Lu Kun smiled dryly, "That's right, Apple sells a lot, further squeezes out Sooni's market share. I heard that they were sold in Africa. It's really pitiful and lamentable. The former overlord of the music field has declined to this point in just a few years."

Sun Ziyi felt that Lu Kun's style was too small and said, "Don't you know that Soni had the opportunity to acquire Apple? At that time, I was also involved in this matter."

Lu Kun really didn't know. When he heard that Sun Ziyi was also involved, he became interested and asked humbly: "Mr. Sun, I really don't know about this. What was going on at that time? How could So Ni give up?"

This is also a pain point in Sun Tzuyi's heart, saying: "It was 1995. I and Nobuyuki Izumi and I were good friends. When I told him about the black and white plan to acquire Apple, he submitted a strategic report to Da He Dianxiong, the president of the Soni Group at that time."

"Black and White Chess Plan?" Lu Kun didn't understand. He pondered for a while and waited for the following text. He asked directly was too inferior. He had been playing for so many years and had a good grasp.

"The black and white chess plan is to be invincible in the home information terminal. Soni should acquire Apple, which was in trouble at the time. At that time, Apple had not yet welcomed Jobs, who had left, and was squeezed by Microsoft, and its market value plummeted."

"That's really an opportunity, what a pity."

Sun Ziyi ignored Lu Kun's pretending and continued: "I gave the principle of Ichinoji's plan to explain it, just like playing black and white chess. If the opponent's chess piece is sandwiched in the middle, it can turn it into his own chess piece. Once Soni has Apple's huge PC technology patent, he will be invincible in the future computer business."

"It's amazing." Lu Kun exclaimed loudly, although he didn't understand it very much.

"However, this suggestion was not adopted by Oga Noriho, the decision-maker at the time of Soni." Sun Tzu-yi sighed, deeply regretting that the opportunity was fleeting. In 1997, Jobs came back and it was impossible to acquire it again.

"Why? No matter from which perspective, this is a wonderful deal. No matter who is in Dahe's position, it should be adopted." Lu Kun was deeply unfair, and the meaning of flattery was obvious.

Sun Tzuyi did not give him this face and said, "You can't be wrong from Oga Nobuo's position. His reason is that this approach is inconsistent with Soni's concept of focusing on product technology research and development to achieve market leadership. History cannot be assumed that giving up the acquisition of Apple cannot be regarded as the reason why Soni fell into crisis due to the rise of Apple's ipod. However, the development of diversified business with an inertial mind has indeed caused Soni Group to suffer a lot. Oga Nobuo is still far behind Mr. Morita."

"We really should listen to Mr. Sun's black and white chess plan. There is a saying in China that one can't survive if one commits one's own evil."

Sun Ziyi glanced at Lu Kun. In his opinion, Lu Kun's thinking could not keep up with the development of the times, and it is very likely to repeat the old path of Soni. It can be seen from the importance of online e-commerce. It is still half an hour before the opening of the US market, so it is better to teach the head of Gumei Group a lesson. He hopes to hold Gumei's share for a long time, even after it goes public.

"Soni, once a symbol of Hijima high-tech companies, is in trouble. I just saw the financial report for the first half of this year, with profits falling by 31%, to only $510 million, contrary to Apple's stock steadily rising, in the past five years, the stock price of Sooni had shrunk by 70%. Sooni had been dominant in music players for more than 40 years, but now it is not the same as before. Apple has come from behind and is far ahead of Sooni. Why?"

Lu Kun was stunned for a moment and didn't say anything for a moment.

Sun Ziyi didn't care about him and continued: "No matter what size the company is, you can't be complacent. Achievement of a company requires countless wise decisions and the efforts of countless people. If a company is thrown into hell, a wrong idea is enough."

"Digital music is disruptive to the traditional music market, and Soni has been slow to respond to all this. It is precisely because Soni's disregard for online music that it has lost the best time to compete with Apple. In fact, Soni had the ability to launch products similar to ipods in 1997, and Soni Group executives are too concerned about the copyright protection of music. They have never agreed to develop music players like ipods. Therefore, they missed the best market opportunity, and Apple seized it, it was that simple."

"But So Ni also launched mp3 last year, and several models were launched in one go. The appearance and sound quality were also in line with the previous level. After all, with decades of background, it shouldn't have been defeated so quickly and thoroughly." Lu Kun was really inspired. When he learned that So Ni launched a new product, he placed great hope. At that time, he used the position of director as bait and mobilized three generals to strive for it. Who knew that he lost so badly in the end, and he was still scared until now.

Sun Ziyi looked at him with appreciation and asked this question, proving that Lu Kun was not a fool. "Soni made another problem of being too confident at this time, which is very common in traditional industry overlords. I always think that once released, consumers come to buy it. I think the main reason why new products fail to attract the market is that they fail to grasp the market trend. This is exactly what Apple is different from Sooni. Apple's music player has set off a new wave of pop culture. The brand new player has the idol logo of the u2 band. In the neighborhood of Manhattan, Apple stores are crowded with people, more like a high-tech art corridor than a retail store."

"Is it just because of the trend? Mr. Sun."

"Do you know what market trends mean? Trends are the pulse of the market, the grasp of opportunities, a new growth space, and a new profit growth point." Sun Ziyi said confidently.

"Don't So Ni know how to innovate with... Apple?" Lu Kun originally thought, why did he spend so much effort? So Ni wouldn't follow the trend and copy Apple? It's so stupid. He immediately thought of saying this in front of Mr. Sun that he was too terrible, so he changed his words in time.

Sun Ziyi shook his head and said, "Like Apple, Soni has always been known for innovation, but Soni's innovation is becoming increasingly weak and cannot be ignored. The speed of innovation is closely linked to the strategic positioning of the company. For many years, Soni has focused on innovation on producing different products for different customers, and has unique products provided by Soni, forming something unique across the entire industry. Therefore, one new product after another is full of sharpness and uniqueness."

"From pocket-sized crystal radio to walkman, CD, and Trilon color TV, Soni earned a lot, so she regarded herself as a technical leader." Sun Ziyi said: "As the saying goes, success, Xiao He fails, Xiao He, Soni has always emphasized special technology, too focused on independent technology, too pursuing technology, not making good choices, not starting from the customer's perspective, no matter which industry it is, it needs to choose more from the customer's perspective, do you understand?"

Lu Kun bowed and said respectfully: "Listen to Mr. Sun's words is better than reading for ten years. The questions that puzzled me for a year have finally been revealed. Our Gumei Group will always insist on starting from the customer's perspective. This is our Gumei's highest purpose."

Sun Ziyi nodded with satisfaction, "As a traditional computer company, Apple has regained its feelings from personal consumer electronics in recent years, and most of these contributions should belong to the IPO. The company's leaders have made great contributions to Apple's successful transformation, especially Apple's CEO Jobs. His thinking and strategic vision are indeed unique. Of course, except for being petty and bad temper, haha."

But Sun Ziyi never expected that in more than an hour, the theory he analyzed would be completely overturned. He was stunned, like Lu Kun, who signed an exclusive sales agreement with Soni a year ago. Moreover, after many years, he could not understand the truth and kept plaguing his subsequent judgment.

...

Cupertino, Apple's headquarters.

The beautiful scenery of green grass.
Chapter completed!