Zach didn't say anything for a while, and the three of them thought he was air. After such a sudden statement, the three of them looked at him strangely, waiting for the next answer, and he felt embarrassed again.? [?([

Liu Chen encouraged: "If you have any ideas, just say them boldly."

Memphis and Hanzi also looked at him.

Zach plucked up his courage and said, "Is it because my parents taught us since childhood that an apple is one a day and the doctor stays away from me, so everyone has a good impression of apples in their bones."

It’s okay to be skilled, but he doesn’t understand these things. I feel that it’s not reliable to say them.

Sure enough, as soon as he finished speaking, Hanzi said angrily: "It's simply nonsense. If everyone really loved Apple so much, they wouldn't have almost gone bankrupt."

That's it. Zach immediately shut up and should continue to wander.

Memphis smiled and shook his head. He actually thought this young man had any amazing insights. He was very proud of the conclusion below and said in a very proud way: "The reason I imagined is that this digital music player, the size of a cigarette box, has greatly surpassed the meaning of a consumer product, and has gradually become an idol in American culture, a pet in the hands of American consumers, and a social status indicator in American society, becoming an indispensable thing in American lives."

Liu Chen was shocked when he heard this, and he was so confused that he suddenly became clear.

"Wearing white headphones with a strong Apple identity has become a fashion in American society and even the places where IPODs go! For millions of users, not only can they provide a rich song, but they can also have a pass to enter the social fashion circle. So, how do other companies compete with IPODs? This is just like the books written by writers compared with the Bible. No matter how wonderfully written, how ups and downs, or how high the artistic level is, it is useless. Who makes you choose people's beliefs? That omnipotent God is a competitor."

Liu Chen nodded, and Hanzi nodded in agreement. Yes, this is simply an unequal competition, how can we win? He sighed dejectedly. Once upon a time, the products in Soni were synonymous with fashion, but the digital music era has arrived, and the transformation is not timely, but has been labeled as traditional, old-fashioned, and unwilling to change. Consumers have already disliked themselves from the heart. What's the use of doing it well?

"So professor, Rome was not built in one day. What methods did Apple use to make the ipod a symbol and a label?" Liu Chen asked.

Know yourself and know others and the equation is undefeated in a hundred battles.

Although Liu Chen knew that Apple was awesome and would be even more awesome in the future, there was also a great coincidence in the birth of Yinba, so he now wanted to know how to do all this step by step so that he could consolidate Yinba's position in China. Judging from the reactions of entering the Chinese market, Yinba is still vulnerable compared to it. What is the gap?

Memphis saw Liu Chen very much and did not hide his personal taste. He analyzed:

"I have studied it. First of all, Apple is not the first company to launch an mp3 player, but it is the world's first mp3 player that uses a micro hard disk as a storage medium. Other products that use flash memory have a capacity of only a few dozen meters, and the highest end is only hundreds. The first storage is 5g, and the upgraded version directly exceeds 1og, which far exceeds the storage capacity of other products, allowing people to buy an item to collect all their favorite music collections in one go, allowing thousands of songs to be held in their pockets, satisfying people's desire for music, and naturally igniting people's passion for this new thing."

Hanzi exclaimed: "Although the professor is from a liberal arts major, he is very familiar with physics, chemistry, materials, and technology."

Memphis was not polite and accepted calmly: "Hanzi, no matter what case analysis you do, you must first become an expert in which field, at least you should be a pseudo-expert."

Zach said puzzledly: "Pseudo-expert?"

This is not a sarcastic word.

"Yes, pseudo-experts, those who can understand the existing technology but do not have the ability to innovate, I call them pseudo-experts." Memphis said.

"The professor deeply agrees with this definition." Liu Chen also said.

Memphis was happy, took a sip of tea and continued: "Seizing the opportunity to get a fantastic start, Apple will naturally not miss the opportunity to create a fashion trend of ipod, seize all the links related to ipod, and do its best to shape and add fashion elements to this innovative product."

"For example, Apple's new product exhibition has an impact in the industry as much as the Paris Fashion Fair in the clothing industry. At each new product exhibition, Apple will use all kinds of means to be extremely luxurious, and every detail perfectly creates a technological, innovative and fashionable atmosphere for the product."

"For example, in the process of creating fashion trends, Apple has cleverly used the relationship rules and the story of life between fashion characters constantly appearing in Apple's columns, and even 6 consecutively appeared in newspapers. Celebrities and celebrities have also become its charm. According to a recent report, three-quarters of celebrities have an ipod in their bags."

Liu Chen felt more ashamed the more he heard it. He knew that mp3 was just a transition from smart handheld devices and would soon be abandoned by people. Therefore, he always regarded Yinba as a source of cash flow. Compared with Apple's maintenance, he invested too little in it.

"Apple also spares no effort in advertising. Just take a look, you can't forget the graphic advertising images Apple has made for ipods, which vividly depicts the musical enjoyment brought to people by ipods. You can not only feel the impact of your body, but also feel the fashionable lifestyle full of freedom and dynamic elements represented through the artistic conception of the picture."

Han Zi said deeply: "Mr. Jobs is a master of fashion concepts. No matter what he makes, he can trick a group of people to follow him."

"Indeed, Jobs' personal charm can always bring a good start to his project and won countless owners after it was launched, but the scattered individual power is limited. To create a fashion trend, we need to gather these scattered music fans into groups. Apple is naturally familiar with this aspect, building a virtual community through the Internet to guide ipod enthusiasts, providing a universal open platform for them to express their feelings, telling wonderful stories about their lives with ipods, and communicating with exciting stories."

“…”
Chapter completed!