Chapter 539 Crazy Sales
The words were very harsh, but Liu Chen was shocked. He felt something, but wanted to avoid it. He shook his head and said, "Don't be foolish - Ba's a slap."
Liu Chen was sure that Jobs would talk to him and closely monitor Apple's trends.
And Yukiko Morita is also staring at Apple all the time.
This day has come anyway.
The proud Jobs ignored Liu Chen after all.
On March 1, 2004, Apple held a high-quality new product launch conference and immediately began to release its first ipod-fanni in the United States. Buyers lined up in a long queue outside the store, and news of the sale points being sold out or almost sold out was soon reported.
When the sales data were placed in front of Jobs on the first day, he was shocked. He was originally interested in ni-money to win more buyers, especially those who were not very affordable. Cook stood quietly aside.
Jobs frowned. Could it be that unfortunately the boy was convinced that the fanni would sell out? "The data on the first day is often not accurate, so put the sales data in front of me on time at this time tomorrow."
"Okay, Mr. Jobs." Cook remained respectful, with no expression on his face.
However, the sales data the next day were even more terrifying. Even Apple employees felt that this product would be sold well. They smiled and said hello respectfully when they saw Mr. Jobs, and several old guys on the board even called to congratulate him.
"Hi, Steven, I did a good job, I knew you would definitely take Apple out of the abyss."
"Haha, this is Steven Jobs. Sorry, I'm still questioning you when you said you would launch a fanni version. Thank God, I didn't say it at that time, otherwise it would be really embarrassing now."
"This is really an epoch-making product, and we Apple will establish the dominance of the digital music market, which is great, Steven."
Almost all morning there were compliments.
Jobs pinched his eyebrows, but he was not so happy. "Today's sales data came out and gave it to me as soon as possible."
Cook stood aside and could understand Boss's mood very well. In fact, he didn't expect that Liu Chen accurately predicted the sales situation. However, in this way, the intellectual property dispute has not been resolved. The more sales, the greater the amount of infringement. This kind of bullshit lawsuit will take many years, but what if it fails in the end, the accumulated amount will be even more amazing.
"Okay, Mr. Jobs."
He had to do his part and not say anything else.
When Cook gave the sales data on the third day to Jobs, he stared at the data for a long time, his face very heavy.
On March 5, Apple announced that it would postpone the global release date of the IPOD-Mini for three months. The reason for the announcement was that the demand in the US market was far higher than expected, resulting in insufficient supply, which hindered the global listing plan.
At this time, the orders for ipod-mini on Apple's website have been scheduled for 6 weeks.
This move has caused dissatisfaction in other markets around the world, especially the Hijima market, which has set off waves on the Internet. Under pressure, Apple had to announce that it will be officially launched on Hijima. The first batch of 8,000 units immediately triggered a rush to buy. There were about 1,500 people outside the gate of the Apple computer store in Ginza, Tokyo alone, lined up quietly. As soon as the business time arrived, everyone rushed into the store to buy, hoping to buy this fashionable toy with a market price of 28,140 Hijima Dollar before others.
Apple headquarters, in Jobs' office.
Cook looked at the document and said rarely: "Mr. Jobs, do you really want to enter the Chinese market immediately? According to statistics, due to the success of the voice tycoon, the demand in the Chinese market is not urgent, and our supply is tight at this time, and it is impossible to distribute large quantities of goods. Will it arouse Liu Chen's alert?"
Jobs raised a sarcastic smile on his lips and said, "Ha, I just want to give this kid some color. The first issue will be available for 80 products in China."
"80 units?" Cook exclaimed. China's total sales of mp3 last year reached more than two million units. The data this year is still increasing. What can 80 units do? Just like a drop of water flows into the sea, there is no wave at all.
"Assign according to my requirements, the bigger the momentum, the better. Aren't there many celebrities contacted through their agents and want to act as spokespersons? Please invite as many as you can, etc. The distribution of invitations must be strictly controlled. They must be first-line stars or political leaders, and those people must fight for it." Jobs was so scheming and more accurate in his comparative psychology.
Cook agreed and quickly went down to make arrangements.
He is meticulous and intellectual.
On March 10, Apple released an ipod-fanni in the capital of China, attracting a large number of media attention and support from celebrities in the entertainment industry.
Given the global supply shortage of ipod-mini, the first supply of the Chinese market is limited to 80 units.
For a time, Luoyang paper was expensive, and the first iPod-Mini sold on-site auction was sold at an astonishingly high price of 11,000 yuan in Huaxia coins.
Liu Chen was looking at the information gathered by online messages. Zach was very skillful and acted as Liu Chen's secretary. His face was ugly, and the supply of ipod-fanni was tight. The first batch of 8,000 units in the island was 8,000 units, and there were only 80 units in China. There was such a small number, and there was no physical store, and there was no other way to buy it. This undoubtedly added a sense of mystery. Whoever bought it was the capital to show off.
Obviously, if the ipod-fanni sells goods on a large scale in China, it will indeed cause a great blow to the voice-bearer. At least it can compete with each other and pull away many high-end and high-quality customers at once.
Liu Chen knew very well that this must be Jobs' instructed. The purpose was to tell him that I could enter China and crush you to death at any time. He looked out the window at the Hayan Library and pondered against countermeasures. The situation is not good now. He overestimated Yinba's dominance in the Chinese market and underestimated the power of Jobs with the IPOD. Even though Apple was about to go bankrupt for a while, the brand image of 30 years has already been deeply rooted in the hearts of the people. Brand shaping is like wine, and it takes time to slowly ferment to be pure and beautiful. This is Yinba's weakness.
Zach said happily, "Boss, you are charming when you ponder."
It's not too rare to pay attention to him.
With the crazy sales of ipod-fanni in the North American market and the strong demand in the global market, Apple's stock price, which has been sluggish for more than a decade, began to truly rise.
Chapter completed!