Chapter 473 Big Boss
Just as Liu Chen was about to leave, the dormitory manager of Dongshiba Apartment actually called him.
He nodded and smiled tacitly as he said that.
I'm going, I've read it wrong, this female yaksha can even laugh!
My girlfriend’s boy in Dongshiba never heard her complain about the dormitory manager’s aunt! What are the endocrine disorders and menopause early? Anyway, these girls hate this aunt.
Liu Chen nodded and walked in.
The aunt smiled and said, "Class Zhuoling's family background is beautiful and beautiful, classmate Liu." She said that, giving a thumbs up in a flattering way.
"Thank you, aunt, thank you for your convenience. This is coming to the end of the semester soon. You have to go back very late. You still have to bother with your aunt. Zhuoling and Xue Song are both very good girls." Liu Chen said, and a hundred-dollar bill was stuffed into the drawer.
The aunt smiled even more when she saw it.
"That's right, that's right, the students are all very hard and not easy. Although knocking on the door late after coming back affects my rest, I can understand that Zhuoling and Xue Song are indeed very good, and Liu is even better. Zhuoling is so lucky."
After saying a few words, Liu Chen left. There was nothing to talk about with such a person.
The aunt couldn't wait to open the drawer and counted, and she had enough 2,000 yuan, and her face was full of smiles. How much was her monthly salary? She was originally the lowest-level woman, but she could manage these proud daughters. Isn't it a kind of irony?
When Liu Chen went back, he first looked at Yuan Zheng's plan. This time he improved a lot, but he still couldn't meet the requirements and still didn't grasp the essence. After all, it was not how to promote the brand. It was how to stabilize the fan group. I emphasized it to him last time and considered the fan group. But the focus was on promotional advertisements.
It was not until the next day that I called Yuan Zheng. After answering it, Yuan Zheng angrily said, "Brother Liu Chen, I didn't expect you to call me so soon. I thought I would have to wait a few days. How about it? This time, we concentrated all the company's manpower and studied the development history of Apple ipods and several other fashion electronic brands in detail. We tailored a set of solutions for Yinba."
Although he sounded indifferent, Liu Chen still noticed a trace of trembling and expectation in his voice. After all, if a small company with an unknown person would have soared into the sky. At present, many large companies know about the person, and the marketing department has also analyzed the case of the person. Many internal lectures are used as examples to learn. What kind of god-level marketing cases are included, the fastest brand-shaping methods, etc.
Even at Apple's executive meeting, Jobs made a special mention of it no less than three times. Once, he blurted out when arranging Forbes' visit. Among the elites of European and American business schools, there are many cases of audio tycoons.
Various reasons have emerged one after another, and they are all concentrated, and there are probably thousands of pages.
It was actually an accidental event.
From the result-oriented analysis, we can certainly draw a large number of conclusions from personal opinion. This is exactly the same as stock analysts after the market close.
Or there are 50% chances of predicting the birth of boys and girls. No matter what method is, of course, there may be a considerable accuracy rate.
In any case, Yuan Zheng now has all his energy on Yinba.
Liu Chen said calmly: "I have read your plan. I haven't completely pieced together the existing information. It's rare to have some innovative thinking. I have also studied several brands in depth..."
Yuan Zheng couldn't help but feel nervous when he heard this. Anyone knew that he would come up and praise first, and there would inevitably be a turning point later.
Sure enough, Liu Chen said: "But I think the development of a brand has unique characteristics. If it can be learned from and copied, it can be mass-produced. There is only one Apple in the world and only one Yinba. The rise of each brand is the result of accidental and inevitable. According to the plan you designed, Yinba can only become an Apple at most, which means that it cannot reach the height of Apple. This invisibly limits the ceiling. Yinba's always have not to work hard to become anyone, but to be yourself."
Liu Chen said it loudly, which is his belief and the spirit of the entire Yinba. Many times, the temperament of the founder determines the temperament of a company! Just like the spirit of a sword.
Yuan Zheng was in a very complicated mood. This copywriting did take a lot of effort and didn't speak for a long time.
"That's it." Liu Chen said.
"Brother Liu Chen, I'm not questioning your judgment. I...I want to say whether I can hand over the copy to Mr. Gong for a look. We really have to do a lot of investigations."
He didn't have the nerve to say the subtext, but you, Liu Chen, just called the copywriter back directly. It seemed a bit subjective and conjecture. After all, Gong Hui was the one who made the decision.
"Even if President Gong passes, I say no, the copywriting will not be executed." Liu Chen said lightly.
Yuan Zheng was extremely smart, his mouth was squirming but he couldn't make a sound. From this gentle sentence, he felt a domineering intention soaring into the sky. What does it mean?
"I should have thought of you long ago. You are the boss behind Yinba. Thank you for giving us two opportunities. It's a pity that we all messed up. As the saying goes, things are only three, and I have no shame to ask for another chance." Yuan Zheng sighed and said, even though he was disappointed, he did not lose his composure.
This shows how high emotional intelligence is.
What is emotional intelligence? It is the ability to control emotions. If you are angry, you are not angry, you are not embarrassed, you are crying, you can laugh.
After a brief silence, Liu Chen could not feel disgusted with Yuan Zheng and said, "I allow you to declare to the outside world that you have revised the third draft for Yinba."
"Thank you." Yuan Zheng understood immediately.
Being able to modify a few copywriting for a large company also shows a kind of strength, otherwise you will not even have the chance to modify it!
Yuan Zheng said a few more thanks and hung up the phone, sat at the small desk, and the other brothers sat around, waiting anxiously.
"Boss, how about it? Is Yinba willing to use our copywriting?"
"This time I'm absolutely sluggish, there's no reason to refuse."
"Is this kid unwilling to help us with something? Or we should hand it over."
"I definitely want some benefit."
But when these little brothers were talking, Yuan Zheng adjusted his emotions and waved his hand and said, "Don't guess, Mr. Gong affirmed our copy and finally handed it to Yinba's Daboss. He called him in person just now. Although he didn't pass,..."
He repeated what Liu Chen had just said, and only adjusted the order, but made these young men feel excited. It was originally a depressing thing of failure, but they all seemed to be injected with chicken blood.
"So, everyone's efforts are not in vain, and there will always be rewards for their efforts. Our copywriting was almost adopted by Yinba. What does this mean? Our company's design capabilities are no worse than any 4a. OK, let's hurry up and kill the small a color you have picked up during this period."
Chapter completed!