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Chapter 350, Cisco's buy-buy-buy strategy

“Is it snowing heavily in London?”

"It's not too big, but the frost is not small. The visibility of the plane is really not enough. I'm almost asleep in the waiting room."

The group quickly walked into the company building, crossed the front desk and headed straight to the elevator. Alice hadn't come to the company for a long time and looked around. You could also hear the noisy sounds of reporters outside the house. It was necessary for them to avoid the peak meal periods of guests. The best way is of course to work for a while.

"This work...is complicated and complicated, but it is actually simple."

As the elevator was on the way up, Posack said: "It is absolutely not enough to promote the new standard by us alone, even by the British Telecom. We must join forces with most companies to form an organization like a trade union to spread the standards through this method. Interpersonal processing...

"We're going to go public soon, and there will be less than a month." The elevator door opened, and Alice walked out first. This is not a cafeteria, but a top-floor office area: "So it's better to wait for the new CEO to arrive first."

This sentence made the executives behind him tremble in their eyebrows.

As of now, Cisco has certainly been Alice's company and occupies about 70% of its shares. The other two large heads are equally divided by the Posacks, one is the director of the technical department and the other is the manager of the customer service department, and one is the manager of the company inside and outside the country.

As for traditional CEO positions, strictly speaking, the company did not set up this position, and the actual responsibilities were basically divided by Alice and Sandy Posack. One is a development plan in the general direction, and the other is to deal with many customers every day. The daily work of CEO is nothing more than these two parts.

Actually, thinking about it, Cisco is quite similar to its history, that is, its management system is a bit chaotic and absolutely technologically supreme.

Among the current employees, programmers and engineers occupy a total of 600 seats, all of which are managed by Posack, the internal minister and external director, and almost the same person as the title. The other 400 people sort out customer service, product market research and operation promotion, and even the remaining parts of the accounting department and logistics personnel. Most of the trivial matters on weekdays are managed by Sandy Posack, which is a good sense of being a good wife.

Of course, no one can ignore Alice's existence. Although she can't stay in the company for many days in a year, the company's most important progress has been brought by her.

The most decisive orders were provided by her. Whether it was the starting income of the entire company, the orders of college campuses in the entire California area, or the orders of half of the East Coast government agencies at all levels were brought to the company's new changes.

Furthermore, all the technologies were brought by her. The patents of these three major products are Alice's personal. When she threw the product to the technical department, it was either a finished product, or she had almost perfect entire technical data, or a semi-finished product that continued to be developed under her guidance. If you really want to say what practical achievements did this team of 600 people have under the leadership of Posack...

Only recently has cooperated with Lucent Technology. Alice bluntly claimed that she was not interested in things like network card modules and optical modules, so she left it to the technical department to study them slowly.

Yes, thank you...

And now, finally, is there a professional CEO going to join the company?

"Indeed, when the company goes public, the scale will definitely expand countless times." Arona, the finance minister who was recommended by Sandy and approved by Alice to join the company, smiled: "According to the current market situation, we will definitely become the second Apple. There are a thousand employees now, and I don't know how many changes will be made in the future, but Alice..."

The conference room door was opened and Erona said, "Don't you take the CEO position in person?"

This question was not answered immediately. Everyone first walked into the conference room, Alice took the lead, Sandy and Leonardo were the chiefs, and others soon took the seat, almost all of them were the executives of Cisco.

"This is the situation now." After three or five seconds of silence, Alice said: "You all know how many companies I have invested in, and I honestly work as a CEO in a certain company, but it's too useless. That, Donne, have a cup of milk tea."

He ordered the technical team leader who was personally recommended by Posack to attend the meeting, and said something that seemed extremely arrogant. Alice continued: "About the company's business strategy, I have been tempted by Sandy, and Leon is the same. I think there are a few people here who have only joined the company in recent months, so it is normal not to understand the situation. Well... Congratulations to our company for its expansion speed first."

Everyone burst into laughter with kindness. At the same time, in every minute, the technical department head Dorn had already poured milk tea, and quickly sent it to Alice, and then ran back to the end of the conference table to sit down. This was a meeting of senior officials. If he could be brought to the minister, he would definitely make a fortune in the future!

Of course, Alice took Dorn's mentality into her eyes, glanced at Bosack, and continued her topic: "The first thing we need to know is that Cisco is facing a huge market worth at least $200 billion."

"The Internet hardware industry, and we are also the pioneers and leaders, this means that our business scope can cover almost every part of network construction. The network equipment markets such as routers and switches that make up the Internet and data transmission can almost be controlled by Cisco."

"AT&t, British Telecom, Japan Telephone Company, etc... With the continuous laying of network infrastructure, the amount of network information will double every few months, and the massive demand for hardware equipment is followed. This means that our company's business needs will continue to expand, but it also means greater challenges."

One sentence is quite incisive, and it is definitely not an outsider who has no idea about the industry. Several new executives sitting farther away can't help but flicker. Although the boss rarely comes to the company, her understanding of the industry is no worse than that of professionals.

"As equipment suppliers, we must master high-tech and constantly innovate in order to maintain our leading position. But it is obvious that no one can invent all technologies one by one, even if we expand the existing technical team three or four times. Therefore, the path we should take after listing is to acquire companies that are developing new equipment."

As the second founder, the Posacks only smiled at this time, while the eyes of the executives had already flashed, and they couldn't help but lean forward and listen to Alice's further explanation of the plan.

"The biggest advantage of our company is not the identity of the industry leader, but the identity of the industry founder." After a pause, Alice continued: "Whether it is a router or a switch, we were the first to invent them. The firewall has not been manufactured by other merchants. Only Lucent is engaged in some more basic cooperation with us. It can be said that our company has expanded very quickly and has directly occupied most of the market in this newly emerging industry. Do you know what this is?"

Seeing that the Marketing Minister was about to speak, Alice raised her hand slightly to stop him and concluded directly: "That is, we are actually already redundant. Posack, to be honest, judging from the current work intensity of the technical department, it is okay to cut half of the number of people?"

Posack nodded and said, "I understand what you mean. The new products made by the R&D department are completely none of them in the industry, and we are the only one. In other words, without the pressure of competition, even if we use half of our current manpower and spend twice as much time to develop those products, it is OK."

The conversation between the two was quite like a silly puzzle. The Human Resources Director and several senior executives began to feel it was difficult.

In fact, the reason is very simple. Alice threw a complete set of switch technology to Cisco around 1985 to allow them to expand their financial resources, but Cisco did not develop like this in history.

To be honest, if Alice hadn't founded Cisco in advance, the original router would have been born in the late 1986, and the switch was an external technology acquired by Cisco from a small emerging company around 1993. The objective incident was there. At that time, Cisco had long been facing a situation of a top 100, but now it was only at the end of 1987, but it was already running in this emerging market.

Then the question is: Is there any difference between developing a product in three months and six months?

From the perspective of industry competition, there is no such thing as this, because when Cisco developed switches, there were no similar products on the market. That is, the network card modules and optical modules currently being developed with Lucent are old products that have existed in the market for a long time and are competitive.

"So, after we go public, it is necessary to change the focus of the company's development."

Alice concluded: "After we went public, we were completely different from our pre-market scale. Our new and old products will be imitated by countless companies. By that time, the best way to maintain core competitiveness will no longer be centered on Leon's technology department - of course, it is also very important - but...Ades, your marketing department."

Seeing the minister's expression of patience and excitement, Alice smiled and said, "Give me a planner and form a Cisco CIA. If there are any new products in the industry and any emerging competitors, you must tell us as soon as possible."

"Then we'll buy them!"
Chapter completed!
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