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Chapter 103, ZARA mode

Since there is a large manor like a football field, Ashley's bedroom will certainly not be small anymore. Alice was invited to walk into the house and saw that it was simply a decoration of a separate suite. In the "living room" outside the bedroom, there was even a milky white Kawayi tripod piano, and the shelf next to it was a combination of vinyl discs and record machines.

"Wow, you are very good at enjoying life."

Alice picked up a plate of records casually, but it was not the content of a classical symphony, but Elvis' album: "But this combination is not appropriate, right? It's a good thing that you have a trombone in your corner. I reached out to take out Elvis Rock. Is this really good?"

Ashley stood beside her with her hands on her back, wearing denim shorts, her slender legs were white and translucent. He smiled and said, "Please, Alice, I haven't had too much stuff to store in a room after all, right? Look at my records, most of them are classical~"

Alice smiled, but put down the record, shook her hand and pointed to the piano next to her and said, "Then do you play Adilina by the water for me? Don't tell me, you won't even have such a classic pop song."

Ashley glanced at Alice and smiled relaxedly: "Since I am standing here alive, shouldn't I play "To Alice"?"

After saying that, the girl's playing began.

Ten slender and fair fingers were beating skillfully, making the black and white buttons turn into a dreamy melody. Perhaps her clothes were not suitable for the situation in front of her. Whether it was shorts, denim or T-shirts, they were too unsanctified, but when the golden ponytail was swayed, even the layman could see how attentive she was playing.

Alice sat next to the piano and began to appreciate it calmly. With the melody, her fingers gently tapped on the piano, and her eyes were looking at the black and white keys. In an instant, she remembered the score of the entire song.

Ashley played very carefully. When the song ended, she did not forget to straighten her back, straighten her chest, and take a deep breath.

"Hey, Alice, how do you feel?"

Alice smiled and tapped her fingers on the keys a few times. It was the opening tune of "To Alice": "Very great! It took me a few months to know that you can play the piano so well. Ashley, I think you can also develop in the direction of a pianist. Do you have any plans for your future?"

Ashley thought for a while and said, "If you really choose in the art field, it's really good for the designer. After all, my mother does this and her connections are ready-made. When I want to take the college entrance exam in the future, there will be too many universities to choose from, Rome, Milan and Paris."

After speaking, she suddenly laughed and patted Alice's shoulder with exaggerated movements and said, "I still envy you, bastard! You don't have any planning problems at all. Continuing to develop existing companies is enough to be a billionaire. This is all earned by yourself!"

Alice shook her head and said with a sneer: "Don't get it wrong. My dear, my ideal is not as simple as being a rich man. No matter how much money it is, it will be spent. Believe it or not, can I make all the accumulated property I have just accumulated? "

Thinking about the investment in the clothing market in front of my friend, Ashley grinned: "I believe, I really believe that in the past few months, you have almost thrown into the box office revenue of "The Legend of the Ghost". If I were to say that, the shooting cost of tens of thousands of yuan was exchanged for 200 million US dollars. I had already bought the most luxurious villa in Beverly and then bought another yacht helicopter."

Alice nodded calmly and said, "There are villas and yacht helicopters, but after all, it is appropriate to match your identity, otherwise it will be just a nouveau riche. In my company and career, although the Oscar & Hannah have already supported it, it is only a balance of income and expenditure. The royalties of "Jurassic Park" can be ignored. Cisco has just begun to develop, and the Posacks are still having a headache about financing. The monthly turnover is only hundreds of thousands. Instead, Microsoft's stock is high and stable, and it has become its current main income."

After spending half a year together in Shanghai, I had a clear idea of ​​what Alice had about her career. As a small shareholder of "Oscar & Hannah", the girls in the entire SOS group knew about it. After listening to Alice's analysis, Ashley stretched her waist lazily, even turned her back, her belly button was exposed, and her hands were pressed on the floor: "Satisfied, bastard! You have achieved this after only one year of use!"

Alice blinked when she heard this, let alone, it was indeed as Ashley complained that her worth of nearly 100 million US dollars was saved in a year.

"Okay, although this is nothing in the later stage of Silicon Valley, I can indeed... plan it well."

Alice always felt that her achievements were nothing, of course she was comparing with Silicon Valley in 20 or 30 years later. As a so-called unicorn company, as soon as any garage company was listed, all Cheng Xuyuan and programmer millionaires, executives and bosses were born overnight.

But it would be too sensational to be a twelve- and three-year-old girl in 1984 and 85. After all, even Gates and Jobs, two naughty kids who dropped out of school, were not as crazy as her.

"Yes, yes, great Miss Alice, after all, your goal is to make the world lively~"

In this way, Ashley's eyes turned into a crescent moon: "Tell me, how do you plan to develop the Oscar & Hannah? After all, I still hold a 5% stake. If you can develop it into a super enterprise worth hundreds of billions, I will be a super billionaire~"

"It's easy to say. I'll make some more movies and then continue to invest the money I earn in this bottomless pit. Wouldn't that be enough?"

In this way, Alice made a development plan in an instant and shot the piano: "About our company's sales method, I need to design it carefully. The current first goal is to seize the market and seize the Chinese market. Our medium- and long-term goal is to make the domestic "Oscar & Hannah" stores in China as many as the chain fast food chains in our country, but we must not lack brand grade and cannot really become fast food consumer brands."

Ashley touched her chin: "What about the specific measures?"

Specific measures...

It really needs to be thought about it.

At night, when Alice finally lay in bed and was ready to go to bed, it was already the second half of the night, but she was destined to suffer from insomnia tonight.

Although for this girl, it doesn't matter if she sleeps a few less.

If you want to change the world, no matter how you want to change it, you must rely on money. Even if you throw out advanced technology, it will be useless if you don’t have large companies to operate. What’s more, if there is no sufficient financial support, are those technologies that can change the world so easy to appear?

Therefore, the most urgent task is to earn enough money.

If you make money...

Alice had already thought that although for her, in terms of simplicity, it was very difficult to establish Cisco, Google, Facebook and other companies, and it was just programming, but the fields were still too concentrated, and they were all just the IT industry in Silicon Valley, and the category was too monotonous.

What's more, these projects will not be started in the late 1990s or even early 2000 years. She must find something for herself now, right?

After all, just going to school is completely ignored.

"Let the clothing brand store be opened all over China and the world like KFC and McDonald's, but it cannot make it a low-end brand on the streets, then the measure is..."

In the final analysis, Alice did not intend to make "Oscar & Hannah" a brand of the same level as Chanel and Gucci, and the biggest goal was to bring her huge liquidity.

Sure enough, it is most appropriate to learn from the ZARA model.

ZARA was established in 1975 by Inditex Group, the world's third-ranked clothing manufacturer and the number one in Spain. After several years of development, it has established more than 2,000 clothing chain stores in 87 countries around the world. It is a fast fashion brand, with new products being launched at a fast speed, affordable and keeping up with fashion trends, and the frequency of window displays can even reach about twice a week.

Of course, Alice is optimistic about it for reasons. When its career developed later, almost all the income of Inditex Group was obtained by ZARA. As the company owner, in 2015, Spanish entrepreneur Amancio Ortega once became the richest man in the world with his assets of US$79.8 billion. Although he was knocked down after only one day of sitting in this position, in 2016, he still had an unparalleled net worth of US$67 billion!

It is also a drunkenness to be able to become the richest man in the world by buying clothes.

Therefore, of course, Alice needs to learn from ZARA's successful model. Although this brand is far inferior to top famous brands such as LV and Prada, there is no suspense in terms of money-making ability, and this is what she values ​​the most.

ZARA's primary business model is to lock in personalized consumption needs and provide unique and unique product value. Although it launches about 12,000 fashions a year, each one is not large in quantity. Even the best-selling styles are only available in a limited number. Often, only two pieces of one style in a specialty store, and no replenishment is allowed after selling them out. In this way, ZARA has met a large number of personalized needs and cultivated a large number of loyal followers.

Secondly, ZARA's designers have the unique creativity and enthusiasm of young people. They often go to the front lines of fashion cities such as New York, London, Paris, Milan, and Tokyo to learn about the latest trends and consumption trends of women's clothing and accessories, and keep abreast of first-hand information such as product sales status, customer reactions, etc. In this way, Alice's trip to the O'Leary family is really the most appropriate cooperation. Is there anything more convenient to establish the Clothing Research Institute in Milan?

Furthermore, every half an hour, the supervisors of women's, men's and children's clothing in each store will control and replenish the store in real time according to the sales system in the POS machine. Through an Internet PDA, the store manager has the right and ability to order goods directly from the headquarters, and the headquarters can directly grasp the sales, design, production and delivery processes of each store can be completed in just half a month. However, this model must wait for the Internet to develop before it can be run, or it depends entirely on when Cisco will be able to be powerful.

"Oh, the road is long and arduous..."

In this way, Alice in the quilt covered her head with a pillow and thought to herself in a depressed way: "It's not just money that's missing~"
Chapter completed!
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