Chapter 652 Choosing a company
Ji Runzhi, the president of Dahua Investment Company, who was summoned, broke into Sucheng's office like a cheerful lame camel.
"This is an investment directory." Ji Runzhi carried the hump on his back to the table. This was a half-person box, with at least 10 loose-leaf booklets as thick as 400 pages. Not only did he screen out the list of companies worth investing in, but also more business plans and analysis.
Needless to say, Ji Runzhi has been preparing these things for a long time.
He had no interest in real estate investment, but it was not that the profits of real estate investment were meager. On the contrary, on July 18, not long ago, the State Council made the "Decision on Deepening the Reform of the Urban Housing System", announcing that the distribution of physical housing benefits would be changed to the monetary wages distributed according to work, and at the same time, the establishment of housing provident fund. Many Chinese people were not sure what this decision meant at this time, but Ji Runzhi had already understood that real estate investment in China at this time was definitely a first-class good business.
However, the technical content of real estate investment is too low, and it cannot be said that it does not have technical content, but it is really not much, and building a hotel on its own real estate cannot satisfy his ambitions.
Ji Runzhi, who studied abroad in the 1980s, did not work for his salary, or at least for his salary of tens of thousands or hundreds of thousands of yuan. When he came to Dahua Industrial, he made an investment in his life, and the investment return he expected was definitely not to buy land everywhere with tens of billions of yuan as his career.
Therefore, in addition to the boring work of buying land, Ji Runzhi has been insisting on doing investment analysis and investment reports.
The so-called opportunity is left to those who are prepared. Su Cheng, who originally had a smile on his face, couldn't help but become serious when he saw the box as thick as a hump and the dozens of loose-leaf booklets that were even thicker.
In Su Cheng's mind, he just regarded venture capital as a chess move. A success rate of one percent or even lower can be regarded as a chance of 30, 50 or even 80. The simplest trick is to choose the name of a company you have seen before to invest. Otherwise, there are many blue-chip companies that have lived to decades later.
However, Ji Runzhi's efforts touched Su Cheng the moment he opened the box.
He originally wanted to find a new manager for the venture capital department, but now seeing Ji Runzhi's approach, he has already had a new idea to let Ji Runzhi serve as the manager of the venture capital department, with one shoulder and two shoulders until he has a new successor, or Ji Runzhi is unwilling to do it any more.
In this way, the future super profitability of Dahua Investment Company will inevitably put Ji Runzhi on a thick layer of gold.
At this time, Su Cheng didn't have to say anything about human affairs. He took out a blue-skin loose-leaf booklet from the box without saying a word and opened it quietly.
The purely handwritten regular script font is neatly crafted, like a middle school student's Chinese homework.
Ji Runzhi touched his head embarrassedly and said, "After I went abroad, I haven't practiced my calligraphy well. I want to use a microcomputer, but it's hard to adjust software, so I laugh at you..."
Su Cheng did not laugh, silently closed the loose page, took out a green cover book and opened it gently.
"This is an analysis of portfolio investment in the US stock market." Ji Runzhi found that Sucheng was looking very quickly and quickly introduced: "Investing in the stock market will not have particularly high returns, but it is relatively stable, suitable for an alternative to a portfolio. I think that if you invest now, American Express, Gillette, the one that makes razors, as well as Wells Fargo, the Washington Post, Coca-Cola, and Guinness are all non-bad options. It is best to buy them with the appropriate investment ratio. For example, Express can buy a large amount of money, and Coca-Cola can also buy more. Guinness and the Washington Post only need to hold it in a small way..."
Sucheng put down the loose leaf booklet with green cover without comment. Judging from future experience, the stock portfolio recommended by Ji Runzhi is indeed very stable. Whether it is American Express, Wells Fargo, or Coca-Cola, they can almost guarantee a return rate of more than 7 per year. Paper media such as the Washington Post are also a few media organizations that have not been destroyed by the Internet.
Judging from the identity of an investor, it is quite good to get returns on time based on such an investment portfolio.
Although this is not what Su Cheng wants, it cannot deny Ji Runzhi's judgment and efforts.
Su Cheng then took out a red booklet and finally saw the content of venture capital, but to his surprise, it was not the European and American high-tech companies he knew, but the extremely unfamiliar Israeli company.
Ji Runzhi guessed that Su Cheng was puzzled and said: "Israel is vigorously developing venture capital in China to attract investment from overseas funds. The support is very strong. Their newly established YOZMA Group reserves US$100 million, which is all for public welfare. The Israeli government has a saying that government funds only share risks and do not share benefits. After the project is on track, the government funds will withdraw at a price close to the cost..."
Seeing Sucheng paying attention and listening, Ji Runzhi continued: "There are many Jews who immigrated from the former Soviet Union in Israel. These people have good education and knowledge structure. The Israeli government continues to guide them to innovate in high-tech industries. I have collected some companies and think they have great potential."
Most of the companies on the list are not so famous. However, Israel's high-tech industry has always developed well, and Israel's high-tech incubation parks are a role model for domestic vigorously to promote and learn from after entering the 21st century.
Considering this idea, Ji Runzhi's ideas are not aimless.
Su Cheng recognized it, but he put down the booklet. He planned to wait until he confirmed that there was free funds before handing over the screening task directly to the venture capital department.
In fact, if he knew that the predecessor of QQ, ICQ, was invented by the Israelites, he might have made a decision now.
Below the red book is a yellow cover loose leaf.
When you open it, the first page is the familiar company of Sucheng: Netscape Communications Corporation, which is the famous Netscape communications company. The Netscape browser they made created the first war in the Internet world and the browser war with Microsoft.
Finally seeing the familiar company, Su Cheng felt relieved inexplicably. He didn't know exactly when these companies were founded in which year, whether they would even appear, or whether they would change their names.
Sucheng didn't know or care about Netscape browser and Microsoft IE, but what he knew was that Netscape was worth billions of dollars when it was acquired by the United States Online several years later.
The exact number is US$4.2 billion, just at the end of 1998. In 1995, Netscape, which was listed on the public offering, had a market value of US$2.7 billion, which was a record "first-day profit."
In other words, if you invest in Netscape now, you can get a thousand times the profit in just 4 years.
"Can you take it?" Su Cheng could not let go of such a high-return company, and immediately clicked on Netjing's name with his finger.
Seeing that Su Cheng did not completely deny his work, Ji Runzhi was excited. He only took a look and said, "I will find a way."
In foreign countries where the capital market is complete, it is not that venture capital can invest in which company it wants to invest in. Whether the other party’s company needs funds and the intention of the other party’s manager will affect the work of venture capital.
Netscape cannot be said to be a rapid development nowadays, but it has also revealed its strong prototype. More importantly, Netscape's designers immediately had partners and were the founder of another Internet company, so they were not particularly short of money.
If you want to win Netscape, you can at least get a high price that the other party cannot refuse.
Ji Runzhi thought for a while and briefly introduced: "I know this company through the relationship between a bank. It has an investor named Jim Clark. The SGI company that he once founded was funded by venture capital. If he wanted to sell Netscape shares, I would probably have to prepare $5 million to get about 20 shares."
After saying that, Ji Runzhi looked at Su Cheng carefully. The money was not much, but it was also a lot. The value of the RMB was at least more than 20 million yuan.
The world in 1994 was not like 2014. There were very few Internet companies that could make bankers notice. Jim Clark's SGI company was also a large company with a value of more than $1 billion later. For US and European venture capitalists, IT companies such as Microsoft and Oracle are almost all the upper limits they can understand. Netscape will be found because it is really valuable and naturally the price is also expensive.
A stake of $5 million of $20 means that Netscape's valuation is at least $25 million.
Su Cheng curled his lips and simply said, "I will prepare 20 million US dollars for you to take this company. The more you get, the better."
As long as it is listed next year, Netscape's market value will increase by a thousand times. At that time, you don't have to wait for the highest market in 1999. If you sell directly, you will get a huge amount of funds back. Sucheng has no reason to be stingy.
Ji Runzhi was surprised by Su Cheng's generosity, and agreed without hesitation, and said: "The booklet is full of high-tech companies. I have made four comparisons of them, using five stars to indicate the best, and one star to indicate the worst..."
Sucheng turned the page downwards.
It is the famous "heard-talking" investment method.
Ji Runzhi was frightened and saw Su Cheng turning half of the loose pages over. Just when he thought there was no chance, he saw Su Cheng stop again.
"Yahoo is good, you need to get more shares." Su Cheng looked at Ji Runzhi with a bright look.
"No problem." Ji Runzhihui knew about Yahoo in 1994, on the one hand, it was thanks to a developed American survey company, and on the other hand, it was because one of Yahoo's founders was Chinese. For Dahua Investment Company, the parent company in China, it is still beneficial for the founders to have members with familiar backgrounds.
Su Cheng was satisfied, but he continued to turn down as if he was greedy.
With US$20 billion, even if you keep half of it, the remaining half can still be invested in countless companies.
Chapter completed!