In the international market, there are German goods with good workmanship; Japanese goods with low prices; British goods with so-called British goods... American goods can only be cautious in maintaining high-tech levels to make a living.

Jensen is responsible for the Chinese market and has always exaggerated and exaggerated his own selling points.

However, no matter how exaggerated the statement is, it cannot be deviated from reality.

Seeing the senior executives of China's oilfield company inquiring, Jansen hesitated and vigorously carried out Dahua Industrial's technical indicators and said carefully: "It is enough to purchase imported equipment of 500,000 yuan."

"Look, Director Su, you can buy imported goods for 500,000 yuan. Is your machine price too high?" The double-breasted one was talking to Su Cheng, but his eyes looked at Xue Jie.

Xue Jie suddenly felt a little nervous, as if she was worried about being misunderstood.

A warm voice came from my ears: "Mr. Jensen, can you buy better equipment in the international market for 500,000 yuan?"

Double-breasted buttons are a little dissatisfied: "Why are you asking the same question twice?"

Su Cheng waved his hand and said it again in English.

The clear-headed person has noticed the focus of two questions: "Better".

Jensen made a living by making a name for his high-end sales. Although he was helpless, he still replied: "I guess I can't buy a better product for 500,000 yuan."

His translation immediately gave accurate Chinese.

With a double-breasted "Huh", I woke up at this time, and realized that I was ugly and I was silent.

There are people in front of me who are so silly that they don’t even have the chance to serve tea and water. Naturally, they can hear the difference. With the same quality, no company can offer a lower price.

The leader of Dagang Oilfield asked his entourage and shouted: "Mr. Jansen, what is the level of Dahua's products in the international market?"

"I'm not convenient to evaluate this." Jansen said with a reluctant smile: "I'm not a professional technician."

Su Cheng naturally had no such concern and said proudly: "We can guarantee that among similar products in the market, Dahua's products are top-notch, with not high prices, and the after-sales service provided is better."

Jensen was speechless and thought to himself: You sell products in your country and provide after-sales service. American engineers flew over from Los Angeles, and the air tickets were all tens of thousands.

The advantages of the machinery manufacturing industry in the local area can completely offset the generation gap. If Sucheng did not set the profit value very high, it could defeat Halliburton's similar products at all levels.

However, this is not necessary.

Halliburton's products have a profit of more than 100%. Polymer flooding is a new technology and naturally requires high profit margins. Even Japanese products, which are known for their cheapness in the international market, have a profit margin of more than 70%. This includes R&D costs.

Lowering prices does not necessarily provoke price wars, but it can easily cause end customers to wonder. Historically, Samsung relied on increasing prices to achieve brand positioning.

Enterprise users with wealthy businesses like oil fields often do not choose the cheapest machines.

Su Cheng winked at Xiao Yang, and the latter brought people into the venue and contacted customers separately.

Jansen hesitated for a moment and came to Sucheng, observing the machine while asking for details.

The two big nose engineers around him knocked and measured the machine.

Many people have noticed this.

The big noses don't make any concealment.

Su Cheng pretended not to know and only talked to Jansen.

He knew in his heart that the big noses were studying the differences and differences. If other Chinese people were to consider foreigners as friendly people, they would help them vigorously, and they would not know their secret activities in private. Su Cheng graduated from later college, but he had known that the slutty under fairness and justice would not be able to point them out at this time, and he was confident that he had applied for enough patents.

Those more than 400 patents cost $300,000 to $400,000, and it can't be stolen by knocking them out.

Even if they buy the machine and disassemble it, they will probably only be able to bypass 30% or 40% of the patents at most.

Su Cheng applied for all the similar products in his memory.

John Parker looked at it for a while and approached Sucheng, and asked Mr. Su, do you have an overseas agency? Our Parker company specializes in oil service agents. If your machine is handed over to our exclusive agent, I can underwrite 20 units."

Underwriting is the most powerful weapon of an agent. Since its invention, it has become more and more widely used. In the end, even stock issuers have used the underwriting tactic.

For Sucheng, underwriting 20 units is equivalent to making a net profit of 8 million yuan, and it is easy to recover two-thirds of its investment.

Jansen glanced at John Parker unhappily. Although Halliburton had strong financial resources, he did not have the right to decide on underwriting, and only tried his best: "Mr. Su, Dahua Industrial and our Halliburton are partner companies. In terms of global sales channels, our Halliburton branches are much more."

"But you will only sell your own polymer flooding equipment with all your strength." John Parker did not understand technology, but understood the operation quite well, and pursued it: "Mr. Siucheng, if you hand over your equipment agent to Halliburton, they will create a conflict of interest. I think that in the event that apart from the customer's name, they will definitely give priority to selling their own products rather than partners."

"Halliburton has tens of thousands of products, and we will never specifically indicate our products. Sales managers are also oriented towards customer needs. Please believe in our professionalism," said Jansen, saying, "And we only need 10% of the agency money."

Once the price was discussed, Parker had no advantage. John hesitated for a moment and said, "We underwrite 40 units, $5 million. Although it is 15% agent, China has export tax rebates. I think Mr. Sucheng can earn more."

Sucheng couldn't help but look up at John Parker and smiled, "If you can afford the repair and warranty, this price will be enough."

Jansen was anxious and said, "Mr. Sucheng..."

Su Cheng waved his hand and said, "If you are interested, we can talk about the patents. The polymer flooding equipment involves a total of 472 patents. I think your subordinates are very interested."

He refers to the two big noses that are pounding the machine.

Jansen smiled awkwardly and asked again: "Would you like to transfer the patent?"

Su Cheng shook his head and said, "Right to use."

Halliburton behind Jansen is a technology-crazy company that spends tens of millions or even hundreds of millions of dollars every year to acquire various small technology companies. As it turns out, they have always had a good vision and have made hundreds of times more profitable over the past decades.

With the current level of Dahua Industrial and Dahua Laboratory, it is impossible to squeeze out the patent value at present. It is better to throw it to Halliburton and let them make something for sale around the world.

After measuring the gains and losses, Jansen said: "If it is just the right to use, the company will not give a high price. If Mr. Sucheng is interested, he can consider transferring the patent to us and retaining the right to use by himself. We can definitely give a price that satisfies you..."

"I give you exclusive use rights outside of China. Even in China, only Dahua Industrial, Dahua Laboratory and Shengli Oilfield are authorized to be used." Su Cheng said slowly: "I think you have noticed that our equipment uses some brand new designs, such as the application of high-pressure rubber tubes. If you read the patent documents, you will know that the cost of bypassing these patents is very high. Obtaining these patents will be of great help to your next generation of products.

The so-called high cost is nothing to Halliburton. They spend too many projects on hundreds of millions of yuan. Of course, it is always good to save some. Jansen said vaguely: "It will take some time to evaluate..."

"Then let's start, I see you brought people too."

Jansen nodded in a depressed manner, drew two big noses, sat together, and began to review the patent documents.

The appearance of four foreigners sitting on the long table immediately attracted the attention of the Chinese.

1988 was the era when China was admiring foreign countries to its peak. The name "U.S. imperialism" was no longer heard. The preliminary understanding of foreigners also made adults and children realize that "the foreign moon is rounder than China" is because of environmental protection...

Without them asking, Siucheng first held a signing ceremony with Parker.

This made the double-breasted face of Daqing Oilfield look embarrassed.

He wanted to buy foreign machines, but foreigners bought Sucheng machines.

But he only had the right to suggest and had no right to decide, so he could only watch his leader running forward.

It was dinner time, and new news came.

Dahua Industrial not only signed a $5 million underwriting agreement with Parker, but also signed a $3.6 million patent usage fee contract with Halliburton.

Especially the patent usage fee of 3.6 million yuan almost shocked everyone.

This was 1988. In 1987, China's foreign technology transfer fee was only US$200 million, and imports were only more than 2 billion.

For example, the patent transfer fee of one million US dollars is not found in the country, and most of it is achieved by large state-owned enterprises.

This night, many oil field leaders were constantly turning and unable to sleep.

On the third day, as the signing of various companies ended, Dahua Industrial sold more than 60 polymer flooding equipment to China.

With the matching 3087 polyacrylamide, the total contract amount exceeded RMB 60 million.

Such a large number makes it difficult for anyone to calm down. Everyone is clamoring to visit Dahua Laboratory, and they all want to figure out how this money is made.

Sucheng is in no way impossible.

So, a group of people went to the Oil Production Technology Research Institute in a vast expanse and visited the Oil Production Institute three times.

Su Cheng introduced earlier: "Our Dahua Laboratory has conducted a technical cooperation with the three oil production institutes. The oil field produces people, and our Dahua Laboratory produces equipment and funds to carry out equipment research and development. In the end, Shengli Oilfield can use this patent result for free, and our Dahua Laboratory recovers investment by transferring patents."

He said this, paused for a moment before he emphasized: "Our Dahua Industrial is preparing to promote this project to a wider region. He hopes to jointly carry out research and development with more research institutions." (To be continued)
Chapter completed!