Leading the Display Technology Laboratory in Oak Park is Zhang Zhenheng, a Singaporean Chinese who has been a senior researcher in the SRS Laboratory of RB Sharp. In the laboratory, he showed a color screen mobile phone prototype using color STN technology to Ye Jianbin and other core management members of Kumho.

In Zhang Ke's opinion, the color, brightness and resolution of mobile phones are not satisfactory in terms of color, brightness and resolution. Most of the color screen mobile phones that were well-known in 2002 and 2003 used color STN technology, which can display up to 65,000 colors and reach a resolution of 128×160. To meet such requirements, the laboratory still has a long way to go, and the samples taken out at this time have a long response time, the screen is thick, and the dynamic images cannot be displayed.

Compared to Zhang Ke's harsh eyes, no one else had seen the appearance of a mobile phone in four or five years. When he saw the color screen mobile phone samples taken out by the laboratory, he was very surprised. Ye Xiaotong picked up the prototype and couldn't put it down and asked Zhang Ke: "What good things are hidden in the laboratory? When will he plan to bring this kind of mobile phone to the market?"

"It's too early to launch it on the market," Ding Huai took over the prototype in Ye Xiaotong's hand, for fear that she would "play tricks" and take the prototype out of the laboratory. "Even Sharp may not dare to say that their technology has matured to the commercial stage..."

Zhang Ke smiled, and he knew in his heart: it would take at least one or two years for the color STN technology to mature. Launching products with rough technology too early will cause great harm to the brand. Even if the technology is mature, it depends on the timing. To putting novel technologies into the market too early may not necessarily lead to commercial success. A better choice for a more advanced color screen and touch screen mobile phone is to use a TFT (film) LCD screen with good brightness, high contrast, strong sense of layering, bright colors, and the response time is only one-third of that of a color STN LCD. However, at this time, the TFT LCD has the disadvantage of high power consumption and high cost.

Of course, there are more advanced OLED organic luminescent displays, which will be the goal that the Tete Optoelectronics Technology Institute and the laboratory in the Oak Park will work together.

Of course, color STN LCD has always had a market for mid- and low-end electronic products. After all, the cost is low. Under limited conditions, Kumho will not give up on the development of color STN technology; the benefits in the mid- and low-end markets will be enough to make up for the expense of training the technical team. Kumho does not have TFT film LCD technology, but the technical research and development team must first train. It cannot be said that Kumho does not have TFT film LCD technology in absolute terms. Zhang Zhenheng, chief researcher of display technology experiment, has been a senior researcher in Sharp's SRS laboratory for a long time. When he went to Kumho Oak Park, an important task was to restore the TFT film LCD technology he mastered at Sharp - laboratory technology restoration is normal in the industry. As long as it is not produced or sold, there will be no legal disputes. To produce TFT film LCD display screens, patent authorization is required.

Zhang Ke does not believe that Kumho can obtain the authorization of the latest technology of thin film LCD by Japanese electronic manufacturers at this time. Even if it can obtain the equipment and technology eliminated by Japanese manufacturers, it will take many years to wait. However, several HG electronic companies have long obtained the next generation of technology and production lines from RB, and the technology development of ** has continued for a while.

Thinking of this, Zhang Ke waved his hand to Xiao Jincheng, let him get closer, and said, "Hyundai Display Technology Co., Ltd., overseas should be kept a close eye on it. If possible, you might as well start contacting them..."

Xiao Jincheng nodded. Under Zhang Ke's instruction, Kumho had long been eyeing the third-generation thin-film LCD display technology in the hands of Hyundai Display Technology Co., Ltd. Zhao Wenyu, the head of Kumho Commercial's branch office located in HG, as well as some engineering and technical personnel in Aida Crystal Screen Electronics Co., Ltd. and Oak Garden Display Technology Laboratory, are all employees cut by Hyundai Display Co., Ltd. during the economic crisis. Even if the color STN LCD breaks through the technical difficulties of dynamic display, it is only suitable for small screens, large screen monitors and even LCD TVs. The mainstream in the next ten years will be TFT film LCD technology.

Next, Ding Huai, Tan Yunsong and others also showed Zhang Ke, Ye Jianbin, Chen Xinsheng, Sun Shangyi and others the achievements of Oak Garden Laboratory's integration of digital radio, digital audio playback, PDA and other technologies with mobile phone products. Radio mobile phones, music mobile phones, and PDA mobile phone prototypes all use the dual-core architecture of baseband chips and microprocessors in hardware. Some technologies have matured, such as digital frequency modulation radio technology and digital audio playback technology; some technologies are still very rough, and the operating system program of the handheld computer has been developed in the laboratory, but the integration of these digital technologies and electronic products is a long-term and requires continuous investment.

Next, Cheng Hanzhang reported to Zhang Ke, Ye Jianbin, Chen Xinsheng, Sun Shangyi and other core management members of the Jinhu management team, the ESS Laboratory's phased achievements in mobile phone baseband chip development to Zhang Ke, Ye Jianbin, Chen Xinsheng, Sun Shangyi and other members.

"Ah..." After walking down this circle, Ye Xiaotong, who had not been able to contact the technical secrets of Aida Group before, had his mouth full of words. "Since the launch of the Oak Garden project, 4 billion has been invested in the R&D system, and it turns out that they have been spent in these places!

"The 4 billion investment in the previous year does not count. The continuous R&D investment in the future will not be less than 15% of sales next year and will not be less than 12% year after year. From the third year, this proportion will remain above 10%..."

"15% of sales?" Chen Mo has been working in Xiangxuehai after graduating from university. From a technician to assistant to workshop director to workshop director, the deputy section chief of the technical department has always been the director of the Xiangxuehai refrigerator factory before the joint venture. Aida Electronics has been in charge of Xiangxuehai Holdings. With Tao Xingjian's recommendation, Chen Mo became the deputy general manager of Xiangxuehai Electrical Appliances. After being reorganized into the group company, he served as the group's vice president and general manager of the Xiangxuehai Industrial Park and general manager of the technical R&D department. He has strong abilities and is young. He is only 34 years old this year. State-owned enterprises are not unable to cultivate talents. However, their vision is limited after all, he has little contact with people here and is even more unfamiliar with Aida Group, the core enterprise of Jinhu. Xiangxuehai has invested greatly in technology R&D in the past two years. Even so, it is far from reaching the standard of 10-15% sales.

Zhang Ke smiled and looked at Chen Mo, saying, "The competition in the white goods industry is fierce, and the profit margin is not particularly high. Because of this, for the more fierce the competition, technological innovation will always be one of the core factors that can survive continuously. Xiangxuehai's technological development and the integration of products and digital technology, I think you will re-program a plan when you go back, and you can take it out for discussion at the next meeting..."

Other core management members of Kumho who were not familiar with Ida's business before were able to determine that Ida Group chose a completely desperate development strategy, which is a strategy that integrates digital technology and mobile phone products. Even the IPlayer, which looks very market potential, looks like a derivative of this strategy; Zhang Ke's suggestions for Xiangxuehai's future development are also a development strategy that makes high investment in the integration of digital technology and home appliance products.

Zhang Ke clearly knew that digitalization is the mainstream trend in the development of the electronics and electrical appliances industry in the next ten years, but that mobile phones will be the largest market in the future consumer electronic products. In another eight years, by 2006, the annual shipment of mobile phones in the global market will exceed one billion units. The firm choice to develop the integration of digital technology and mobile phones as the main body is the only shortcut to catch up with international electronic giants in a short period of time.

For Chen Xinsheng, Su Jindong, Ding Huai, Tan Yunsong, choosing this strategy will bring a tragic spirit of leapfrogging, and if you fail, you will be successful, you will be successful. If you suffer a setback in your mobile phone business, Ida Group will also suffer extremely difficult trauma on the road of global competition.

After visiting the Oak Garden Experimental Park, even if the official schedule of this senior manager meeting ended, he was not an idle person without saying goodbye dinner. After leaving for three days, he didn't know how much business was backlogged to deal with when he went back. He could leave Jianye overnight and all took a bus, and those who stayed in Jianye were not free.

Sun Shangyi, Ye Jianbin, Ge Mingde, Jiang Wei and others all took the night flight back to Hong Kong. Zhang Ke did not make Xiao Jincheng rush back to Hong Kong, and kept him, Chen Xinsheng and Tao Xingjian.

Whether it is Aida or Xiangxuehai, it will deliver the overseas market to the Kumho Commercial Overseas Product Operation Department under Xiao Jincheng for development. In the overseas market next year, in addition to the development of the North American and European markets of the IPlayer and flash drive products, Aida's mobile phones and Xiangxuehai's refrigerators, refrigerators, washing machines, air conditioners and other products will be focused on entering the Southeast Asian market next year.

The economic crisis triggered by the Asian financial crisis has lasted for a full year and a half. At the end of 1997, many people were still confident about the economic recovery. In the past year, even Russia has been dragged onto the brink of economic collapse, and the Southeast Asian economy seems to be even less dawning.

The sales of Ida Disc Player in Southeast Asian market continue to weaken, and its mobile phone business is only slightly better in economically strong regions such as Singapore and Hong Kong. This is the bad side. On the other hand, the economy of these regions has been set and marketing expenses have dropped sharply. Media advertising prices in economically strong regions such as RB, Singapore, Hong Kong, and Taiwan have dropped by nearly half compared to before the economic crisis. In areas such as Malaysia, Thailand, and HG, which have been hit harder, media advertising prices are even less than one-third and one-quarter before the outbreak of the economic crisis. This is the darkest period before dawn. At this time, a large number of media advertising is bought out at less than one-third or even lower prices. Next year is a good time to capture the Southeast Asian market.
Chapter completed!