Chapter 830 First Selling

The anti-Chinese riot in Indonesia has attracted great attention from the international community and strong indignation from the Chinese community around the world. Protests and demonstrations have occurred in various places. The US government also officially determined that the anti-Chinese riots in other regions occurred on May 9, taking the anti-Chinese riots in other regions as a serious racial discrimination disaster, and formally decided to accept the "asyment" application from some Indonesian Chinese. In just a few days, nearly 50,000 Indonesian Chinese have moved to Singapore, Thailand, Malaysia and other countries for temporary refuge.

On May 15, Ye Zhenmin went to Thailand for a cooperative visit to economic and aid services on behalf of the Ministry of Foreign Trade and Economic Affairs. Sun Shangyi, Ge Mingjian, Guo Songyan, Chen Wencong and others accompanied him and will arrange a meeting with Ye Zhenmin in Bangkok, Thailand with Chinese business representatives from other Southeast Asian regions in Indonesia.

Zhang Ke neither accompanied him nor was in a hurry to leave Hong Kong.

For the first sale of Ida's new mobile i198 in Hong Kong on Saturday, May 16, the Hong Kong branch prepared a grand event. Lu Qingsheng, the vice president of the group's mobile communications business, made a special trip to Hong Kong to participate in the event. Zhang Ke naturally would not be stingy in Hong Kong for two more days.

In early May, two mobile phone companies, Lianxin and Lianxun, a subsidiary of Huaxia Electronics, launched four new mobile phones in succession, and Kumho immediately officially launched pre-order and advertising for the new mobile phone i198 in Hong Kong.

In the past two weeks, i198's pre-order sales volume in Hong Kong through its partner seller Fengze Electric has exceeded 1,000 units. For this first sale, the Hong Kong branch held a grand first sale for the first batch of i198 mobile phone pre-order users through Fengze Electric in the Financial Global Central Building in Central.

The Hong Kong branch carefully prepared a wonderful jazz band performance and fashion tasting party at the event site to create momentum. Zhang Ke and Tang Jing arrived at the scene. Many users who were pre-ordered to get Ida i198 at the first time have made the event a little crowded. At the beginning of the event, it was not mentioned that Jiang Daier would be present as a special guest, but Jiang Daier's arrival made the event site lively.

Zhang Ke and Tang Jing did not join in the fun. They had a chance to say hello and wait for a while. They walked to the dining table filled with red and white wine, champagne and exquisite refreshments. Although the event was a bit crowded, it was not chaotic. After all, most of the users who pre-ordered Aida's new mobile phones through Fengze Electrical were white-collar workers and elites. Even if there were many fans of Jiang Daier among the guests, they would not be particularly nonsensical and fanatical.

Zhang Ke and Tang Jing each took a glass of red wine, and happened to see Sun Jingxiang in the corner and talking to Jiang Wei. Tang Jing raised her hand excitedly and waved her to the other side. She had not spoken on the phone before, and she didn't know who she would meet here. Before going upstairs, Tang Jing threatened Zhang Ke: "If you see Xu Si, you have to let me take a few bites."

Fortunately, Xu Si was delayed today, so Zhang Ke didn't have to worry about biting it for Tang Jing.

The Hong Kong branch has turned the first sale into a fashion tasting cocktail party. In addition to pre-order users who have time to participate in the event, it also invites some celebrities from the business, fashion and entertainment industry to build momentum for today's first sale. In the deliberately created warm cocktail party atmosphere, there is no indignation about Indonesia's anti-Chinese riots. After all, normal life and business still need to continue.

Sun Jingxiang walked over with Jiang Wei holding a high-legged glass that contained one-third of the bright red wine, and said with a smile and a little surprised: "But no one told me that you would be there in person..." and said with a smile, "Ah, I can think of it."

"Fortunately, I didn't meet him in the restaurant. You were surprised to see that I would eat in person." Zhang Ke said that Sun Jingxiang's last words were saying that Xu Si did not attend today's event. Fortunately, Tang Jing and Xu Si had already accused each other of their existence. He smiled and covered up and said, "I will leave Hong Kong tomorrow, and there is no special place to pass the time. Let's come here with Xiao Jing to see..."

As invited guests, Sun Jingxiang and Jiang Wei both attended in full dress, while Zhang Ke and Tang Jing were dressed casually, just like the pre-order users who came to pick up their phones today.

"Century Huayin has a money tree..." Zhang Ke looked at Jiang Daier who was surrounded by fans and needed security guards to maintain order, and said to Sun Jingxiang with a smile.

Jiang Daier's first solo album "Snow in the Sea in the Winter" is mixed with Mandarin and Cantonese songs. Although it has a very good level and can have been recognized by the market, the music market was fierce at the end of 1996. As the newly debuted Century Huayin, the funds can be used for only limited use and insufficient experience in market publicity and packaging. Jiang Daier was unable to become a hit. It can only be said that it laid a pretty good foundation for her future acting career.

Jiang Daier has a bright and beautiful idol appearance, tall figure, agile and personal eyes, and her voice is clear and distinctive. She has good singing skills. How could she not be popular? In the second half of 1997, Century Huayin, which received family financial support, had greater choices to acquire excellent original music. Sun Jingxiang also made up her mind to recruit famous Hong Kong musicians such as Liang Sijun, Dai Wenqi, and Pan Xieqing to build Century Huayin's music business. The direction of planning for Jiang Daier's music career is also to look at the entire Asian Hua.

The Chinese music market gave up Cantonese songs. Although it was only aimed at the Chinese music market in the future, it did not deliberately plan any route or deployment. It kept listening to and picking songs. Sun Jingxiang even allowed Jiang Daier to participate in the creation of songs. When recording, it was also produced based on Jiang Daier's emotions at that time. The second album "Obstinence" with Jiang Daier's strong personal style received excellent responses in the Chinese music market as soon as it was released. Jiang Daier also successfully transformed with this album and was no longer an advertising model in the impression of ordinary people.

Century Huayin of course also received excellent market returns.

After hearing what Zhang Ke said, Sun Jingxiang laughed, opened the exquisite CK Kun bag, took out the new mobile phone released by Jinhu this time, raised it in her hand, and said, "How can I get the money bento with this money tree?" She asked Tang Jing again, "Did he give you special treatment this time?"

"I'm not tired of that phone yet." Tang Jing said with a smile. Her phone was just used by Zhang Ke for software and hardware upgrades.

"I'm so envious. My phone was given to me by Sister Jiang through the back door. Unfortunately, it's not unique," Sun Jingxiang smiled and put away her phone, "It's still embarrassing not to take it out..."

"Then let Jiang Wei never give you a new phone to Sister Sun again. Even if it cannot be said to be unprecedented, it will be considered a great success in a sense..." Zhang Ke said with a smile.

The phone in Sun Jingxiang's hand is a limited commemorative version of i198. The orange-red mirror piano panel seems to have a thin metal film deposition. Compared with the new phones that are normally sold, there are not many LED light sources under the numeric keys. When turning on the phone or answering the phone in the dim light, two LED light sources of different colors will light up separately, which will complement the blue screen, which is both dazzling and beautiful. Since the LED light sources consume a lot of power supply, the limited edition i198 uses Toshiba's latest lithium polymer battery, and the whole machine is priced at more than HK$10,000. It is a work by Kumho to test the high-end mobile phone market in Hong Kong.

"Ha..." Jiang Wei, who was beside her, suddenly chuckled, looking at the entrance with a strange look.

Zhang Ke turned his head and saw Li Zaizhu and Li Xinyu's cousin standing not far away at the entrance. Of course, Jiang Wei didn't know Li Xinyu, but Li Xinyu's eyes looked at Zhang Ke happily and the contradictory expression that wanted to raise his hands and say hello but stopped made Jiang Wei see it. Naturally, he knew that the boss had a very familiar relationship with the beautiful girl who appeared at the entrance.

Perhaps because of seeing Tang Jing standing beside Zhang Ke, Li Xinyu restrained her surprise expression when she first met an old friend. She only smiled when Zhang Ke turned her face and looked over, which was a peaceful smile between the acquaintances.

Sun Jingxiang and Tang Jing stood with their backs to the entrance. Seeing Li Xinyu's plain smile, they felt that Jiang Wei's smile just now was a bit weird. They didn't know Li Xinyu, and they thought Li Xinyu was greeting Jiang Wei.

"What's wrong? You know that girl? It's so beautiful. There are so many beautiful girls today, and they all seem to have the sadness of withering," Sun Jingxiang joked, "Even if you know each other, don't introduce it to Zhang Ke!"

As Sun Jingxiang said this, Tang Jing glanced at Zhang Ke, looked at Zhang Ke’s smile on his lips, and said, “Look, he is moved.”

"That man is a specialist at Samsung's company in China. I didn't expect that he would come here to join in the fun in Hong Kong," Zhang Ke immediately changed into a weak tone, "That girl is also from Samsung..." It sounds like a statement tone and a question tone.

Jiang Wei didn't even know how to dismantle Zhang Ke's station and said, "Today there are several users who have pre-ordered in batches, which actually makes our pre-order sales of 1,000 units actually have a huge discount. I have invited personnel from Samsung's Hong Kong offices before... I didn't expect them to send people here, I really didn't expect it."

Previously, new mobile phones were handed over to professional electronic media for review, but other mobile phone manufacturers were strictly restricted from accessing Kumho's new mobile phones through this channel. Companies like Samsung began to pay attention to Kumho and regarded Kumho as competitors wanted to get the main products that Kumho took out as soon as possible, but they could only get the new mobile phones at the first sale through pre-order. It was unexpected that Lee Jae-soo would make a public appearance.

"Ah!" Sun Jingxiang suddenly realized that she heard Jingmeng say to Li Xinyu. There are many beautiful girls these days, and they are so beautiful and sexy. Especially Li Xinyu's figure is so hot and her face gives people an ultimate pure feeling, which often leaves a deeper impression. In short, it is difficult for Zhang Ke to forget this face after seeing it. Of course, Zhang Ke is greedy for women, and his ideas cannot be used as the standard for ordinary people.

Zhang Ke later had contacts with Li Xinyu in Beijing, Haizhou and Tokyo. There were very few people who knew about it. Sun Jingxiang naturally didn't know. She didn't expect to go anywhere else and pointed at Li Jae-soo. Li Xinyu asked Zhang Ke: "They were the people who had a conflict with you in Jianye last fall?"

"You heard what Jingmeng said?" Zhang Ke asked.

Sun Jingxiang pursed her lips and smiled, saying, "When Jingmeng talked about it, I thought this girl was talking nonsense, it was true." This smile was also strange.

"What did Jingmeng say?" Tang Jing asked curiously.

Sun Jingxiang whispered to Tang Jing's ear, and Jiang Wei leaned over to listen, and then the three women started to laugh.

Of course, Zhang Ke could guess that the three women were talking about Li Xinyu's temptation, which was tempting to the devil. He turned around and picked up another glass of white wine from the dining table and drank it, thinking that he should not say hello to Li Xinyu in front of these women.

Although Kumho and Samsung have begun to fight openly and secretly in the domestic market, and Zhang Ke and Li Jae-soo still have some small grudges, the communication at the company level is hypocritical and perfunctory. Lu Qingsheng and Lai Ji-chun have already greeted Li Jae-soo and Li Xinyu who have just entered the market, and Jiang Wei also walked over to greet him with a glass of wine.

Since it was released in the Hong Kong market, the promotion of the new mobile phone did not emphasize that i198 is the only fully Chinese-supported mobile phone that appeared on the market at present. Only some professional media review reports couplet i198's full Chinese input function was mentioned in one piece. Not only did it support Chinese display, it also developed a digital disk Chinese input, and the mobile phone also has a Chinese SMS function. The domestic market has not yet supported Chinese input for sale, and the telecommunications SMS business has not received much attention at all.

The main market of i198 is still in China. What is most concerned about for mobile phone manufacturers that regard Kumho as a competitor is the number key Chinese input technology developed by Kumho this time.

Li Jae-soo greeted Lu Qingsheng, his eyes still staring at Zhang Ke standing in the distance. He never thought that Kumho would first develop commercial digital Chinese input technology.

In 1994, Ericsson was the first to launch mobile phones with Chinese display technology in the Chinese market, which was a great success. Last year, Motorola even pulled down from the altar where the Chinese market share once reached 90%. This seems to be able to show that the degree of support for Chinese determines the degree of adaptation of products to the Chinese market to a certain extent.

It would be fine if domestic mobile phone companies without technical strength. Many overseas mobile phone manufacturers have been planning to launch full-Chinese digital phones with Chinese input functions in the Chinese market. Samsung also wants to transplant the Chinese input technology of the numeric keys on the new mobile phones that are being launched into the mainland Chinese market.

On the one hand, the text message business operated by China Mobile is currently extremely unattracted, and the market demand for Chinese input technology for numeric keys is not particularly urgent. On the other hand, several overseas companies that master Chinese input technology for numeric keys are currently very high. Although overseas mobile phone manufacturers have plans, they did not take action immediately. It was not until early May that Hong Kong's Telecom Media Weekly published an evaluation report on the upcoming Ida i198 mobile phones that these overseas mobile phone manufacturers suddenly woke up: This technology that is of great significance to the Chinese market actually made Kumho break through first!

However, the Hong Kong market does not attach much importance to the Chinese input technology of numeric keys, and there are only a few mentions in the evaluation report. Overseas manufacturers who cannot access the new Kumho model naturally do not know what level this technology reaches. Their current reaction can only negotiate authorization with an American company and a Canadian company that owns this technology, and on the other hand, they can only conduct special evaluations of the technology mastered by Kumho after Kumho launches a new mobile phone.

HG's domestic mobile communications use CDMA networks. The digital mobile phone technology mastered by Samsung is not suitable for China's mobile communication networks. It can be said that Samsung's current mobile phone technology can only be considered second-rate in the Chinese market.

From the Ida i19 mobile phone, Lee Jae-soo sees Kumho's characteristics in the mobile phone business, attaches importance to market development, and uses product design to the greatest extent to make up for the shortcomings in core technology. This is exactly the main strategy of Samsung's intention to open up the Chinese mobile phone market. How can Lee Jae-soo relax his attention to Kumho's mobile phone business?

Lee Jae-soo came to Hong Kong this time specifically for the first sale of Ida i198 mobile phones, just to get first-hand information about Ida i198 mobile phones. Because Kumho has transplanted the Chinese input technology of the numeric keys on the i198 mobile phone, Samsung had to change its plan to launch mobile phones in the Chinese market next. Not only Samsung, Motorola, Ericsson, Philips and other companies have to change their plans to launch new mobile phones in the Chinese market, at least they must give priority to launching mobile phones with full Chinese support. This is not something that can be launched just by launching.

In addition to the digital key Chinese input technology that competitors attach the most importance to, the other performances are carefully evaluated by professional media in order to cooperate with advertising, and Lee Jae-soo can also collect detailed information.

i198 can be said to be a powerful upgraded version of i19. It inherits the simple and elegant straight board shape of i19, but only embellishes the original slightly sharp details, with a blue screen display with a fuller color, and a more pleasant chord sound. The most changed part is that the original i19 mobile phone sacrificed a lot of functions to ensure the lightness and simplicity of the whole phone. After half a year, the i198 mobile phone showed that Kumho had completely digested the digital mobile phone technology inherited from Deyi and even made great progress.

The event site has a product experience area, and a model lady wearing a leather dress reveals a large area of ​​snow-white skin demonstrates the functions of i198 to users in the product experience area. Of course, Samsung's Hong Kong-based agency has pre-ordered i198 mobile phones, but Lee Jae-soo cannot test the performance of i198's Chinese input here. The model lady in the experience area demonstrates Chinese input, paused the greetings with Jiang Wei, Lu Qingsheng and others, and focused her attention on the product experience area.

This is a result that Li Jae-soo doesn't want to see. You can feel that the user experience performance of Kumho's Chinese input technology is much more advantageous than the two companies he comes into contact with. Sure enough, Chinese people have natural advantages in developing Chinese input technology.

Lee Jae-soo is facing a difficult choice at this time: how to talk to Kumho about the introduction of technology?
Chapter completed!