Chapter 772: Penetration

The stalemate will always be broken at a certain critical point. The new Italian product launch promotion held in Shimao Electric Appliances stores began on the 24th. Although it attracted a lot of tourists' attention in the first three days, the sales volume was extremely limited. On the fourth day, that is, the 27th, the sales volume suddenly rose. Due to the game psychology between consumers, the stalemate situation was broken and a trend of buying quickly formed. A total of 2,000 Italian promotion machines were announced to be sold out before the two stores closed at night.

The second round of daily price reduction new product promotions was launched on the 28th, and the sales volume increased on the 29th to the 30th night before the night business. Compared with the original planned ten-day new product promotion time, the third round of daily price reduction new product promotion activities was launched on the 31st, until the end of the night business on the 2nd February.

Compared with the original 50% off promotion plan, the actual average promotion price has increased by nearly 40%, and sales have tripled. This hotly discussed new product promotion method has actually expanded the impact of the launch of IPlayer as a brand new electronic product to the market, which is the most critical.

Before this, Ishimaru Electric did not have a very positive attitude towards its cooperation with Kumho. Kenichi Matsushima, who condemned the contact person for negotiations with Kumho, was only a middle-level manager in Ishimaru Electric. After the two-day new product promotion ended, Ishimaru Electric finally agreed to sell the IPlayer at its 22 chain electrical appliance stores at the same time, and as a portable audio player, it was placed in the same row with the walkman, cd, md players produced by Japanese electronic manufacturers such as Sony, Panasonic, Toshiba, Hitachi, etc.

Through Ishimao Electric’s chain electrical appliance store, the player actually penetrated into the consumer electronics terminal market in RB Kanto region. As a competitor of Ishimao Electric in the RB Kanto region and the leader of the RB home appliance chain, Yamada Motor naturally cannot turn Kanho into a tough attitude, and keep the I-D-E-A brand from China, and will not be able to keep the player out of the door.

This is just the first step to entering the RB market. Putting aside those groups who are brave enough to try their best, whether the player can accept it to ordinary RB consumers is the key to success or failure. In any case, the first step is to go smoothly.

While two appliance stores in Ishimaru Electric Akihabara and Ginza held new product promotions, the online music store acquired by Kumho joined forces with RB’s two largest online music sharing websites to hold a promotional event of “Enjoy music experience anytime, anywhere”. The event was added by registered users of the online music website to apply for participation. RB subsidiaries randomly selected lucky people from the applicants to provide the audio for free so that they can experience the feeling of enjoying music anytime, anywhere. The reward they hoped to get was only required to submit a user experience article within a certain time limit.

The so-called "random selection" is actually a targeted selection based on the detailed information filled in by the applicant. For example, if three applicants are students from the same school, it is very likely that two people will receive free sending of the IPlayer from RB subsidiaries to ensure that this kind of experience activity with gifts can achieve better publicity effects. On the other hand, holding similar activities from time to time can also enhance the loyalty of registered users to the online music store and expand the popularity of the online music store in RB.

After the Tokyo Electronics Exhibition, Emer has been busy traveling between Tokyo, Jianye and Haizhou on behalf of Scooper. In addition to Kanho producing the first batch of DMP players for them, since Scooper obtained a complete product technology license, they can also entrust other electronic manufacturers to produce DMP players.

Skilled technical workers always feel that they are scarce, and they are scarce resources. Kumho's DMP player (MP3) production capacity is not very large. At this time, it is in the stage of new product promotion. The market is easily limited. Kumho can barely bear most of the OEM needs, but when the market gradually becomes more and more, Kumho will not be able to bear too much. Kumho doesn't mind SGP giving production orders to other manufacturers at this time, and is even willing to help SGP build a bridge in Haizhou's electronics companies.

In addition, Emer is also responsible for preparing Scobo's China investment company and R&D center in Jianye. When he flew from Jianye again, Kumho's own DMP player product IPlayer had completed its initial publicity in the RB market.

Emer made a special trip to Tokyo before flying back to the United States. He was not eager to meet Zhang Ke, and urged Kumho to strengthen the mirroring business of online music websites in North America. The promotion of the "Enjoy Music Experience Event" jointly organized by the online music website and RB subsidiary is quite effective. Emer hopes that all Kumho's online music websites will strengthen the business of North America and will also carry out various publicity activities with Scooper.

Emer increasingly feels that bundling hardware sales to Kumho's online music website is an unequal treaty. However, those electronic manufacturers who choose OEM sales have no long-term plans yet and do not refuse to bundle them with Kumho's online music website.

Before leaving Tokyo, Emmo complained loudly to Zhang Ke: "Maybe it doesn't take a few years, and everyone will find that they have suffered a great loss from Kumho here."

The sky was clear blue, and a few clouds were chasing the wind. The mountain and wilderness had a slight fear of altitude. Standing on the terrace to admire the scenery could not relieve his tense nerves. The mountains in the distance were just lying quietly under the setting sun.

Ikesahiko held the edge of the terrace with his hands, opened his eyes and looked at the ground down the thirty-eight floor, turned around and smiled and said to Moriyamano: "It feels really good to see other people crawling at their feet like ants."

Looking down at the crowd on the ground from the height of the thirty-eighth floor, it is indeed as small as an ant. This is just a visual feeling. But Ikesa Hidezo can still enjoy the extended pleasure in his heart. Moriyamano always finds it difficult to understand this pleasure.

In addition to Moriyamano and Hinata Ikesa, on the thirty-story terrace, there is also a young man of the same age as Moriyamano. He has an ordinary RB appearance like Moriyamano, far less tall than Hinata Ikesa Ikesa Ikesa Ikesa Ikesa I am tall and handsome. He is holding a crystal goblet filled with champagne. He is a senior employee of Toshiba's China company. Like Moriyamano and Hinata Ikesa Ikesa, he also has a prominent family background, so the three of them have a good relationship.

"Henci, you just came back from China. Let me tell me about your feelings about the Chinese company, Aida," Ji Zuoxun picked up the crystal goblet placed on the guardrail. "Moriyama has been spared no effort to instill his prejudice against me these days..."

"Your ideas are considered prejudice, right?" Moriyamano said with a smile. "Can't neighbors with a leash of water cultivate a respectable enterprise?"

"Suspicion," Chi Zuoxuezang raised the wine glass in his hand and said proudly, "You also know that my research direction is the Chinese market. In my research, China's current system and industrial foundation cannot cultivate awesome basic enterprises... The little tricks in marketing can't explain anything even if they achieve market success. No matter how much wealth is, it is just a bunch of bubbles that are useless. Poor, our neighbors, officials who are all wearing water, still regard GDP as heavier than their lives. Without a complete industrial structure supported by basic enterprises, no matter how huge GDP is, it is just a bunch of bubbles that burst at once. The real value is never the bunch of data bubbles... As long as our neighbors continue to maintain the current industrial system and do not want to improve, I am sure that in another twenty years, the income of our RB youth will remain more than twenty times the gap with them."

"You will certainly not have any exceptions?" Moriyamano said, "Mirui has Mitsui's broad perspective, Toshiba has Toshiba's perspective, Mitsui can allow the central bank to start the printing press, but Toshiba can only make profits from the freely competitive market. If Toshiba also considers the problem with a far-sighted vision, it will be a disaster for Toshiba."

Hina Ikesa did not argue with Moriyamano, and said to Yamamoto Kenji: "You come and judge us..."

"I am in China and have had contact with Samsung's Lee Jae-soo. He has a deep research on the company Kumho. Perhaps Samsung hopes that the Chinese market can help them get rid of the predicament at this time. Just as Moriyama asked: There is no exception? This company should be an exception. You can't imagine that this company has a huge ambitions that actually wants to build a complete industrial skeleton of the digital mobile phone industry in China. Perhaps it is not just that..." Yamamoto Kenji said, "The domestic media does not seem to pay much attention to this company."

"Even if my judgment is wrong, how do you view Moriyama-kun's proposal?" Hirozo Chi asked Kenji Yamamoto, "He actually hoped that Toshiba would also introduce DMP digital audio technology and submitted a report to the Ministry of Affairs on this matter! Shouldn't it be more important to unite to boycott it?"

"Although Kumho and Toyoi jointly launched DMP technology, it is hard to imagine that Tumho will be willing to cooperate with Kumho without any bias in the case of complete equality. I think behind this alliance, Kumho should give up some benefits, and in fact, Kumho should still dominate. Although this Kumho is still weak, it can always make people smell a dangerous smell." Kenji Yamamoto said.

"..." Ikesahiko glanced at Moriyamano, pointing out that he knew that this company would be a potential threat. Should he cooperate with it at this time and provide them with benefits?

Moriyamano smiled. He was not as chauvinistic as the other party might become stronger in the future. It was not a normal business person's thinking at all. Perhaps it was not wrong to think so from the perspective of Mitsui chaebol, but Toshiba was no longer a member of Mitsui chaebol after World War II. Surviving better and longer for a long time was Toshiba's fundamental goal as an economic institution. Moriyamano has always considered it like this, although his ideas were never approved by others.

"What's wrong? I'm speechless when I refuted it?" Hirozo Chi asked Moriyama No.

"It's not that it can be suppressed by joining forces," Moriyama said. "Kanho is using the influence of revealing his appearance at the Tokyo Electronics Exhibition to attract electronic manufacturers around the world to sign OEM sales agreements with them. If DMP technology is really accepted by the market, the OEM sales agreement will soon be upgraded to the level of product technology authorization. But I have not seen Kanho has had contact with any RB company in this regard."

"The RB market has left a blank. Isn't it that Kanho attempts to take over the RB market by himself?" Ji Zuoxu was not sure and used a questioning tone.

"On the surface, we are able to suppress Kumho from making any big achievements in the RB market, but the electronics industry is a global competitive industry. When DMP technology is popular in the global audio-visual electronics market, but we are strictly guarding the RB market, wouldn't it be a big joke?" Moriyamano said, "This may be the real reason why Kumho left a blank market in RB. He left us a dilemma of progress and retreat. After all, it depends on the future market potential of DMP technology. If it is the general trend, we cannot go against the trend. Either cooperate or develop alternative technologies as soon as possible is the right decision..."

Ji Sashuzo looked at Moriyamano, smiled, his smile a little cold, and said, "After all, the main competitive products of DMP players, walkman, CD and MD are not Toshiba's strengths. They are just helping Kumho and Deyi promote DMP technology, and at the same time promote Toshiba's flash memory technology. This is why you suggest that Toshiba cooperate with Kumho, right?"

The core technologies of the main competitive products of DMP players are all in the hands of Japanese manufacturers. Although the competition among Japanese electronic manufacturers is fierce, in the perspective of global competition, considering the chaebol background hidden behind RB electronic manufacturers, the competition among Japanese electronic manufacturers is a closed competition.

The competition between Kumho and Deyi jointly promote DMP technology is definitely an open competition for Japanese electronic manufacturers, and Japanese electronic manufacturers do not have any advantage at all. If possible, they will definitely unite to extinguish DMP technology in its infancy.

Kumho's biggest advantage is the absolute strength of Japanese manufacturers in the audio-visual electronics market. As long as Kumho adopts a more open attitude in product technology licensing and cooperation, electronics manufacturers in other countries and regions that have full opinions on Japanese electronics manufacturers will be happy to see DMP technology to shake the strong position of Japanese manufacturers in the audio-visual electronics market.

Smart Japanese manufacturers should avoid this situation, and the path they can choose is by no means one. They can lower the authorization threshold for CD and MD product technology, and allow other electronic manufacturers to enter this market and compete directly with DMP technology; they can also study similar technologies that replace DMP, or choose to cooperate with Kumho. No matter which path, they must reduce their future ambitions for the audio-visual electronic market.

For Toshiba, there are only two best choices, either developing alternative technologies or choosing to cooperate with Kumho.

These days when Zhang Ke was at RB, these questions were circling in his mind, and it was repeated over and over again. Even without the backs of those chaebols, he was not sure to deceive the flash memory technology in Toshiba. People who are keen on the future consumer electronics market can clearly understand that the market application prospects of flash memory technology are promising.

On February 8, some universities in China were about to start school, and Zhang Ke was still stranded in Tokyo. Liang Jun and Sun Li chose the wedding on January 30th, on the fourth day of the first lunar month, after Zhang Ke flew to RB, he promised his mother would return to China before the fourth day of the Chinese New Year. He was about to start school.

On February 8th, Cheng Hanzhang flew from California, USA to Tokyo to guide the research and development of the Tsukuba Experimental Base, and reported to Zhang Ke. Zhang Ke discussed the problems that troubled him these days with him, saying: "The thing that is more confident is to apply for as many patents for peripheral application technology as possible, so that the application of Toshiba's flash memory technology in consumer electronics products is difficult to escape our patent trap. Even if they struggle, they can only surrender..."

"A month went back, Toshiba and Samsung would never dream of the large-scale commercial application of flash memory technology in their hands in consumer electronic products will rely on what we help to achieve... I think the experimental base on RB also set up a special group to develop peripheral application technology for flash memory?"

"Well, that's OK." Zhang Ke nodded and affirmed Hanzhang's suggestion. "If you invest more now, you will be more confident in forcing Toshiba to submit in the future. Even if Toshiba comes to come to negotiate at this time, it will take a year or two."
Chapter completed!