Li Xinyu's apartment in RB is also near Baoshen Town. It is a very high-end apartment building, and there is a cemetery called Qingshan Cemetery. The cemetery is hidden among green pines and cypresses. If Li Xinyu hadn't specially reminded him, Zhang Ke would have thought it was an ancient garden hidden in the downtown area.

RB regards the deceased as a god of ghosts. It is quite common for high-end apartments to be adjacent to the cemetery in RB. Li Xinyu is sent downstairs of the apartment building, and the car passed through the cemetery and returned to the Sakura Hotel.

Li Xinyu had to talk to her family regularly every night. It was more like a curfew than a family affection. Zhang Ke asked Li Xinyu what would happen if she did not call her in time. Li Xinyu told his family that the bodyguards provided by her family in Tokyo would be dispatched.

Back at the hostel, Xiao Jincheng and others had business social engagements at night and had not returned, so Zhang Ke went to the coffee Internet cafe downstairs to order a cup of coffee and sat in front of the computer to check the information of RB chaebol.

The domestic Internet cafe industry is just starting out, and RB is much better. The one-hour Internet access fee is only 400 yuan. Compared with RB's prices, it is quite cheap, and the instant coffee tastes quite good.

Of course, the information that can be found on the Internet in 1998 is far from comparable to that in ten years later. Even in RB and the Internet, there are very few reports about chaebols such as Mitsui and Mitsubishi, let alone those families hiding behind these chaebols.

Xiao Jincheng returned to the hostel with a slightly drunken indulgence, and Chen Junhui also came to report on his work.

The company also arranged a high-end apartment dormitory for the management of Chen Junhui and other RB subsidiaries. Even if you are not used to staying in a hotel, there are high-end apartment suites in the dormitory to be settled. However, Zhang Ke came to Tokyo this time and wanted to integrate into the city, so he chose this extremely ordinary family hostel that does not even have a conference room to stay.

"No," Chen Junhui passed the coffee Internet cafe downstairs and saw Zhang Ke sitting in front of the computer leisurely drinking cheap instant coffee, and said with a smile, "Young Master Ke seems to have not developed the habit of rich people."

"..." Xiao Jincheng smiled. At this time, Zhang Ke turned around and saw them, signaling them to wait for a while, and waited for him to complete the procedures for getting off the machine.

The room has a small living room for tea and discussing. After sitting down, Chen Junhui couldn't wait to report today's work and said, "Toshiba is moved. Moriyamano, assistant director of Toshiba Electronic Audiovisual Products Division, came to contact us today and consulted the relevant information of the IPlayer... I heard that Moriyamano met you before entering the exhibition center?"

Zhang Ke nodded and said, "It was a little earlier to say that Toshiba was attracted to her. The relationship behind Japanese electronics manufacturers is too complicated, so we must be cautious."

Xiao Jincheng said: "I think 90% of the 1,000 pieces of Italians sold in limited quantities at the Electronics Show today were bought by electronic manufacturers. There is no way. In order not to affect the 24th-day promotion, I can only release enough sample machines at the Electronics Show for these peers to dismantle and study. Toshiba has a research institute at Chiba University. Even if they got the physical objects of the Italians at the earliest, they came back to contact us in the afternoon, and the speed was very fast..."

Zhang Ke said: "They need to wait for a while to obtain further evaluation data. We don't have to worry too much about this. Although we have not reached the level of trying ten years to sharpen our swords, we have also invested more than two years of hard work in the IPlayer, and we still have confidence in this... "

Xiao Jincheng said: "Maybe what really needs to be worried about is the attitude of Japanese manufacturers to unite. Even if Toshiba is very interested in the IPlayer, this interest may be extinguished by the alliance..."

"It's okay to put out. According to our plan, I don't want Toshiba to surrender too early!" Zhang Ke smiled, and the confident look on his face also increased Xiao Jincheng and Chen Junhui.

It seems that Japanese electronic manufacturers are very competitive, but their attitude towards the outside world is consistent. The most fundamental reason is that these Japanese electronic manufacturers often come from their classmates.

Take Toshiba for example. Before World War II, Toshiba was one of the members of the Mitsui Zaibaku. After World War II, RB was taken over by the United States. The Mitsui Zaibaku, which was closely twisted, was forced to disband and re-form into a loose organization. Toshiba and Toyota officially separated from the sequence of Mitsui Zaibaku member companies and enjoyed considerable freedom and autonomy. However, companies such as Sony, Panasonic, NEC, and other companies under Mitsui Zaibaku still have the privilege of prioritizing cooperation with Toshiba, especially the influence behind the scenes made it difficult for Toshiba to make decisions that were unfavorable to other Japanese electronic manufacturers as a whole.

There are too many variables, and Toshiba's active contact today cannot explain anything, but introducing Toshiba's interest is the first step to success.

As expected, the next day, the professional media that mainly reported on the electronics exhibition in Tokyo did not mention Kumho's name at all, but the news that Kumho chose the right spokesperson, Takuya Kimura and Takako Matsu, jointly endorsed the IPlayer, was widely reported by entertainment media.

Although media reports that although there are many questions such as "the product idea is very novel, can things from China be trustworthy", some media even resist Takuya Kimura and Takako Matsu, an influential RB star who endorses "low-quality Chinese products", it is an indisputable fact that the IPlayer attracted attention in the RB society as soon as it debuted.

The plan for Shiwan Electric’s urgent modification was officially launched, and the promotion of new products before launching and promotion was started.

On the other hand, in addition to RB electronics manufacturers, the Tokyo Electronics Exhibition also attracted more than 300 other overseas exhibitors mainly from Asia, including more than 40 electronic manufacturers engaged in the production and sales of audio-visual electronic products. Kumho and Deyi jointly announced DMP digital audio technology in Jianye, but did not launch electronic products officially based on DMP technology. Even European and American electronic manufacturers who had previously become very interested in DMP digital audio technology were forced to send representatives to the Tokyo Electronics Exhibition to obtain prototypes.

As Xiao Jincheng judged, most of the thousands of Italians sold by Kumho at the Tokyo Electronics Exhibition were sold out for these manufacturers. Although there were many tourists who attracted ads for Takuya Kimura to buy them, the popularity it received at the Tokyo Electronics Exhibition was far from representing the real RB market.

For top professionals, it doesn’t take much time to disassemble an electronic product to see a rough idea. Moreover, there are many professional research institutions near Tokyo that can provide more technical analysis methods. It will take almost 22nd to make a real assessment of DMP technology.

It was also starting from the 22nd that electronic manufacturers have successively made the same requests as before: they hope to buy out Kumho's products in batches in one go and post them to their brand sales.

Japanese electronics manufacturers are stepping up their efforts to promote MD globally. Even in Asia, Kumho, which has almost no foundation in the overseas market, is impossible to monopolize the production and sales of MP3 players.

The market strategy agreed by Zhang Ke, Chen Xinsheng, Su Jindong, Xiao Jincheng and others is to provide extensive and relaxed authorization for electronic manufacturers outside the RB market, promote DMP technology as quickly as possible, and curb Japanese electronic manufacturers' large-scale expansion of MD technology to the global scale; this is also a consensus decision formed after negotiations with Deyi.

The authorization of product technology is a relatively complex and important decision, while OEM sales are much simpler. For those electronic manufacturers, there is no need to invest in production, and it can be realized in a very short time.

Zhang Ke was able to fully understand that many electronic manufacturers proposed a cooperation method for OEM sales at this time. Except for companies like Scooper that have worked with Kumho for many years, it is somewhat embarrassing to think that Kumho has mastered a leading electronic product technology at this time.

This is just the first step. Only when OEM products are promoted smoothly in overseas markets and have good feedback, manufacturers will directly seek product technology authorization to obtain more profits.

Product technology authorization is under the jurisdiction of the Jinhu Electronic Technology Research and Development Institute, and the OTC sales in overseas markets are under the jurisdiction of the Overseas Operations Department. Xiao Jincheng has to consider the domestic production capacity and the predicted capacity of each major market to allocate the OTC shares. Even if Scooper has obtained product technology authorization, he cannot organize production in time, and he still needs to get goods from Jinhu to promote and sell in the North American market.

HG, Singapore, Taiwan, Australia, Western European countries, Canada, the United States, etc., Kumho can provide private label products to electronic manufacturers in these overseas markets, but they leave gaps in the RB market to capture them personally.

Jinho chose to invest a lot of manpower and material resources to fight with Japanese electronic manufacturers in RB locally. On the one hand, he hopes that electronic manufacturers in other markets will see the vitality of direct competition between MP3 players and CDs and MDs in the RB market to accelerate the global promotion of DMP technology. On the other hand, he also hopes that changes in the peripheral market can transmit pressure to the RB market and help Kumho gain a foothold in the RB market as soon as possible; Zhang Ke hopes that Toshiba can feel this pressure as soon as possible.
Chapter completed!