Chapter 747 Advertising spokesperson

Domestic media reporters are a little confused about the so-called DMP technology, but Li Jae-soo, a specialist at Samsung Group's China company, knows that the things he has been worried about these days have become a fact.

In order to prepare for the R&D center, Li Jae-soo has been staying in Jianye these days. When he heard that Kumho and Deyi jointly announced the new DMP product technology, he and Jin Nanyong inspected the construction site of the center on the east bank of Yangui Lake.

This is the largest R&D center invested and built by Samsung Electronics in China. The construction of the R&D center is not to develop core technologies of software and hardware, but to make Samsung's electronic products more suitable for the Chinese market. The R&D center will rent office buildings to prepare first, and Samsung will not delay the pace of entering the Chinese market for infrastructure factors.

The Asian financial crisis seems to have subsided, but companies that are truly in the eyes of the Asian financial crisis know that the trouble has not yet gone, and the clouds of the economic crisis have filled the entire sky.

In order to deal with the economic crisis that may be even more violent, Samsung sold its lucrative chemical business to BASF to slim down the entire huge Samsung system. At this critical moment, it resolutely spent 50 million US dollars to invest in the construction of this R&D center in Jianye.

Samsung's senior executives are very clear that the era of digital information is coming, and it will not be a pity to abandon other businesses. However, if you lose the information age when it is approaching, it is beyond recognition. There is also the Chinese market. At this time, you cannot see the future growth potential of the Chinese market. It can only be said that this person does not have a strategic vision in the market.

Before coming to China, Lee Jae-soo had strong confidence in taking over the Chinese market. After two or three months in China, he realized that things were not smooth.

Among Chinese electronic companies that are generally backward in technology and are scrambling to use price wars as the main means of competition in the market, there is an anomaly such as Kumho, which was something that Li Jae-soo never expected when he was in HG.

There are also large areas of farmland on the east bank of Yangui Lake, with residual snow still accumulated in the farmland. The wheat seedlings are green and yellow and thin. It seems that they will have to wait until the cold seasons have completely passed before they can recover their vitality. Unfortunately, these seedlings cannot continue to grow when spring is in full bloom. The R&D Center Building invested by Samsung in Jianye will be built on this land. When the temperature is slightly warming up, the R&D Center Building will break ground.

Standing on the edge of the field, Li Zai-soo was wearing a smoky-gray scarf around his neck, putting his mouth and nose inside, standing with the wind on his back, frowned slightly. The news he just heard must not make him feel happy, and his heart felt heavy as if he was pressed on a huge rock. What’s hateful is that Kumho and Deyi just hurriedly announced the news and did not take out a prototype of the new product. They could not study in detail what technologies Kumho’s digital audio products adopted.

Other senior staff of Samsung's company stationed in China hid in the car and could not stand the biting dampness and coldness of Jianye this winter.

Kim Nam-yong accompanied Lee Jae-soo to breathe, and his neck was surrounded by a scarf. His voice came from the scarf, a little hoarse: "The promotion of digital audio players depends on the popularity of computers. Although it will not affect the Chinese market for the time being, it provides Kumho with an opportunity to enter the overseas market. Looking at the actions of Kumho United Deyi and Scooper, they seem to know very clearly that they can better use this new product technology to get the best benefits..."

"Kumho will never make a fortune because of a leading technology. Even if they master this technology first, it will not prevent other electronic manufacturers from entering the digital audio player market with their own technology. Samsung Electronics will also speed up its research and development progress..."

"After all, Kumho has mastered a world-leading new product technology in the field of electronics industry..." Jin Nanyong said with emotion. At present, many electronics industry giants in the world often seize opportunities and rise rapidly with a world-leading new product technology. Kumho is not the type of nouveau riche type of enterprise where blind cats catch dead rats.

Before this, the development of blue light diodes by Tet Optoelectronics Research Institute jointly established by Kumho and Deyi was also a world-leading technology. The duplex audio track technology used by Kumho in the i19 mobile phone is also a world-leading technology. However, although these scattered technologies will bring huge wealth to Kumho, they are far from enough to make Kumho grow into an electronics industry giant. A new product technology leading the world has completely different meanings. This not only means that Kumho's overall technical strength is already above the level, Kumho can also exchange these new product technologies for many technologies they are in urgent need, which will take their overall technical strength to a higher level.

It is hard to imagine that this is an electronics company that has just been established for three years. Perhaps this is not what makes Jin Nanyong the most worried.

Kumho is accelerating the construction of a huge technology research and development system. Masters and doctoral students from almost all key universities in Jianye City were recruited into the Oak Park Experimental Base to participate in the pilot training system of the dual-tutor system. In the past year, the number of masters, doctoral and other highly educated talents recruited from all over the country far exceeds that of foreign-funded enterprises in China. In the Chinese market, Kumho has long shown outstanding market capabilities. In addition to its increasing product lines, Kumho's factories will also extend their tentacles to the production field of core accessories of the product. Fab projects under Kumho are indirectly controlled by Kumho are under construction...

Kim Nam-yong is very familiar with such a system. In the past ten years, Samsung Group has been improving a similar vertical production system under the leadership of President Lee Kun-hee. Kim Nam-yong looked at Lee Jae-soo and saw that there was a worry in his eyes, which seemed to be the same. I believe he also understood that once Kumho took advantage of the situation, it would be the most direct threat Samsung faced in the consumer electronics field.

"Anyway, we must do our own job first and let Samsung's electronic products cover the Chinese market..." Lee Jae-soo also knew that due to the tax evasion case, his uncle Lee Kun-hee resigned from all administrative positions in the group, which weakened his family's control over the group. Otherwise, it would be recommended that the group suppress Kumho on a larger scale, and at present, it can only suppress Kumho's living space in their domestic market.

At the night banquet held by Zhang Ke, in addition to the negotiators of the three companies in the past ten days, he also invited a few people including Liu Zhicheng, Ye Jianbin, and Shao Zhigang, all in Jianye. He had no business connection and no big deal to work for them. Zhang Ke was also afraid of mobilizing the crowd and being too busy. Although the duplex and top-floor loft apartment was spacious, it would feel crowded if he stuffed twenty or thirty people in it. After all, it was not a villa in the manor.

After the night banquet, everyone will not leave in a hurry, and they will gather together to chat in groups. In the sky garden on the rooftop, Zhang Ke, Chen Xinsheng, and Liu Zhicheng sat by the stove and spoke, Tang Jing was leaning against Zhang Ke, listening to them with a silence and kind attitude. Listening to Chen Xinsheng introducing the negotiation process these days, Liu Zhicheng was quite proud and in an admirable tone: "This can be said that at least one product in the electronics industry is leading the world in the world, right?"

Liu Zhicheng delayed until October before finally deciding to come to Jianye to preside over Zhongjing Microchip's wafer factory project. He knew at that time that Jinhu had mastered the new product technology of digital audio players. It was precisely because of Jinhou's intention in technology research and development that he finally prompted him to come to Jianye.

Zhang Ke smiled faintly and said: "It takes too much effort to whether Jinhu can truly rise in the global consumer electronics industry with its IPlayer..."

"The plan for IPlayer to sell RB has been confirmed, right?" Liu Zhicheng asked. Although the marketing plan in Asia was strictly conservative as a commercial secret before the official launch of the Internet, Liu Zhicheng is definitely an "outsider" who is qualified to know the relevant marketing plans.

Zhang Ke looked at Xiao Jincheng standing not far away with Chen Junhui, the head of RB subsidiary, and called them over: "You should ask Xiao Jincheng these things..."

"Isn't the advertising spokesperson hired at RB your personal preference?" Xiao Jincheng said.

Zhang Ke smiled and said, "There are not many RB stars I can like. Could it be that I still feel wronged in this regard?"

"Who is asked to endorse the IPlayer in RB?" Liu Zhicheng's interest was raised and he asked.

"Taoya Kimura and Takako Matsu," Chen Junhui introduced on behalf of him. He had returned to RB before making preparations before the listing. He returned to China yesterday. "Not only the RB region, but also the endorsement area includes the entire Asian market..."

"Ah, is it the male and female protagonist of the Japanese drama called "Love Century"?"

"Mr. Liu also likes to watch Japanese dramas in his spare time?" Chen Junhui knew Liu Zhicheng's influence in the industry as early as when he was working at Sony. Only after working for Kumho's subsidiary in RB did he know the complex structure under the Kumho system.

"Where do I watch these things sometimes? Although I haven't seen them, my girl is very obsessed with this. Last time she called her, she recommended this Japanese drama to me. In order to have topics to talk to my girl, I searched for some reports on this Japanese drama on a Japanese website. Do you think I am a bit pitiful as a father?" Liu Zhicheng spread his hands and made a bitter face. Everyone laughed. Liu Zhicheng said again, "It's a pretty good choice. This Japanese drama has a market in HG, Taiwan, Hong Kong, and Singapore. At present, the target market for the Asian player in Asia is mainly these areas?"

Zhang Ke nodded and said, "Yes, Asia's main sales target is expected to be completed in these places. Of course, the main market is RB," in Asia, RB has the highest purchasing power level, and the population of RB is almost twice the total population of HG, Taiwan, Hong Kong and Singapore. "In addition, the RB entertainment industry has the strongest cultural output to Asia. It is certain to hire RB stars in Asia..."

"... But when we signed an endorsement contract with the agency, it was in early October. At that time, the Japanese drama "Love Century" had not been aired," Xiao Jincheng interrupted. "We considered that these two people would tie the crotch in the Japanese drama after autumn, so we decided to be the alternative spokesperson. At that time, we didn't think that Ke Shao would first."

Zhang Ke spread his hands and smiled, saying, "No, it's not bad, either?"

Takuya Kimura's popularity in RB suddenly rose to a peak in 1993, but in 1996, he played the role of a bad boy in the Japanese drama "GIFT", which caused a large number of RB students to imitate him and suffered multiple injuries. In March 1997, a murder case of a student stabbing a teacher to death, causing Takuya Kimura to be severely criticized by the RB media in 1997. Although his popularity is still strong, the negative impact cannot be underestimated. Before "Love Century" was broadcast, he was not the best candidate for endorsement stars.

Matsu Takako performed well in the 1996 Japanese drama "Long Holiday", and her popularity rose sharply in RB, but she was far from reaching the peak of her acting career.

"Love Century" set the highest ratings record for Japanese dramas so far, not only bringing Takuya Kimura's popularity back to the peak of her early vulgarity, but also making Matsu Takako's popularity reach the peak of her acting career.

Xiao Jincheng spread his hands and said he was speechless. How could he know that this Japanese drama would be so popular in early October?

Zhang Ke smiled and said, "The endorsement fee is just a small matter. At that time, I mainly thought that it might be relatively convenient to ask them to endorse the IPlayer in Asia. You also know that in RB, Chinese products are almost synonymous with low-end and inferior products. It does not mean that if we take out one or two million US dollars, we can invite the stars we most hope to invite to endorse the IPlayer. Some celebrity brokers will also consider whether advertising endorsements will affect the image of celebrities in the public - this point, domestic celebrities are a little unscrupulous, and they dare to swear the red pet Q on TV to cure all diseases." Zhang Ke has the opportunity to satirize some bad phenomena in China, and it is just a few verbal sarcasm, and he said, "There is a long way to go. I said that Jinhu has to shoulder an important task, which is to change the image of Chinese products internationally..."

"This burden is really not light..." Chen Xinsheng said with emotion, "But Jinhu must always adhere to the strategy of paying attention to product image." Chen Xinsheng spoke with angrily, as if he enjoyed carrying such a heavy responsibility on his shoulders. Xiao Jincheng and Liu Zhicheng felt proud when they heard Zhang Ke say this.

Tang Jing turned her head and asked Zhang Ke: "When you watched "Long Holiday" with me yesterday, why did you complain that it wasn't that Takuya Kimura and Takako Matsu ended up together?"

"Uh..." Zhang Ke hesitated for a while, turned his head and pretended to be confused and asked Tang Jing, "Do I complain so?"

Zhang Ke's morale words just now made Tang Jing expose it as if he was unintentionally. Xiao Jincheng shrugged and said to Liu Zhicheng, Chen Xinsheng: "I just knew that Mr. Ge was still choosing people based on his personal preferences..."

Zhang Ke thought to himself: If you really want to choose Kanazawa Funko and Ozawa Yuan! Can you do this? He didn't know that Ozawa Yuan had not debuted at this time. In his opinion, Matsu Takako is not the kind of female star with a devilish figure and a bright and shiny figure that can rival Tenghara Kika. At first glance, there will be no shocking electric shock, but it is very attractive. Zhang Ke likes Matsu Takako's pure image in the movie "April Story" - "April Story" will not be officially released until mid-year. Of course, based on Zhang Ke's personal preferences, there are better choices. Unfortunately, Matsushima Nanako became a new popular actress in RB with the help of "Spicy Teacher" co-starred with Takashi Omamachi.

In order to promote the implementation of the software industry park project, Ge Jiande also flew from Beijing to Jianye on this day to personally promote the preparation progress of the project. Before that, Zhou Jinyu had proposed the preliminary idea of ​​jointly building a software industry belt with Jianye through the name of the Jinshan Municipal Party Committee. When Ge Jiande arrived in Jianye, Xie Jiannan and his father Xie Hanming rushed from Haizhou to Jianye to Jianye to meet Ge Jiande, and Xie Hanjing also rushed from Huishan to Jianye. It was not a bad idea to copy a smaller software industry park in Jinshan.

It seems that Xie Hanjing represents Zhengtai Group as the real creator of Kingsoft Electronics Industrial Manufacturing Base. In fact, it is Zhengtai Group and Chiaxin Electronics that provide corresponding resources. The real main behind-the-scenes planning figures are Xie Hanming, Xie Jiannan and his son.

Whether it is to cover up the ears and steal the bell, although Xie Jiannan and his father have been working on the matter of Kingsoft Electronics Industrial Manufacturing Base, they have always been pushing behind the scenes. On the surface, they also have to draw a clear line with the affairs in Kingsoft City.

Xie Jiannan and the others were having a banquet at night before Ge Jiande learned that Jinhu and Deyi jointly announced the new product technology. They went to Dongda University to have tea at night. After passing the East Gate, they could see that there were lights on the three-story building at Building 6 of Youth Apartment, and people were intertwined. They thought that the people in Jinhu were probably inviting wine to celebrate the celebration in the apartment.
Chapter completed!