Chapter 677: Amazing Decision

It is difficult for outsiders to understand what kind of disputes are hidden behind it. There are constant doubts from the outside world, but CCTV has been silent. Perhaps it is possible to observe the reactions of the outside world, and when there are large differences in the internal parts, this is undoubtedly the best attitude.

On the afternoon of the 6th, located in Aida Building, Zhongguancun, Haidian District, Aida Group held a press conference in its Beijing branch to express its clarity on the gap between the company's development status and overseas manufacturers. The company does not need to be aggressive and care about the consequences of the market strategy, and is unwilling to become a green leaf that foils foreign-funded brands. If there is an advertising period for foreign-funded brands to participate in the bidding, they may directly choose to give up.

Everyone can clearly see the finger of Ida Group, but it was not expected that a company would publicly stand up to boycott CCTV's entry of foreign brands. Ida Group's holding of such a press conference shocked the media.

It is not surprising to think about it. Bidding around the golden advertising era of CCTV’s first program is not only a competition between bidding companies, but also a game between bidding companies and CCTV.

The choice of such an opportunity to issue such a statement, on the other hand, undoubtedly shows from the other hand that Ida Group has a deep interest in this CCTV betting.

Ida Group happens to be the most powerful competitor in CCTV's bidding advertising period this time. CCTV of course hopes that the more enthusiastic the bidding scene, the better, and hopes that more and more powerful bidding companies will participate; Ida Group does not want to eventually pay too high a price for CCTV's bidding advertising period.

Aida Electronics’ violations were released in advance before November. Many media outlets unanimously launched a market analysis report on the previous CCTV bidding company Kewang Electrical, which may have huge losses this year. The connections and spearheads behind it are self-evident. At this critical moment, Ida Group wants to promote the media and the public to reflect on the concept of CCTV advertising bidding, and suppress other potential bidding companies’ expectations for CCTV bidding.

Ida gave up bidding for the bid for the benchmark advertising period, which would not have a big problem in itself; no one could predict what impact would it have if the CCTV advertising bidding bid won the foreign brand.

At dusk, Beijing TV organized people to go to the streets to conduct on-site investigations of "When foreign brands become CCTV's bidding king". The recorded program was not broadcast in the news investigation column of Beijing TV's second set at 7:30. However, before that, Chen Jing received a call from the Advertising Information Department of CCTV at the King of Kewang's Beijing office, inviting her and other representatives of companies participating in the advertising investment conference to attend the symposium on the bidding plan at the Media Center.

Chen Jing and Zijia rushed to CCTV's Media Center. Under the leadership of CCTV staff, they walked to the reception hall on the third floor of the building. When they saw Fu Jun sitting on the sofa in a corner of the hall, they realized that Zhang Ke, Yang Yun, the marketing director and sales company president of the Ida Group's operation department, and Zhou Yiping, the general manager of the Beijing branch, invited the Media Center as early as the end of their press conference. At this time, they were consulting with the leaders of CCTV.

The main representatives of the company who were invited to attend the symposium were last year's representatives who bid for the thirteen 5-second advertisements between the new broadcast broadcast and the weather forecast column. Almost all local TV stations in China simultaneously broadcast the central-level news broadcast and weather forecast programs, so these thirteen 5-second advertisements have the highest market value.

In addition to these corporate representatives, Chen Jing also saw that Xiao Ruimin of Lianxin Group. Lianxin Group also wanted to strengthen market publicity next year and expand their mobile phone business. Dongxing and Lianxun will not miss CCTV's investment promotion conference. However, Chen Jing is not very familiar with Dongxing and Lianxun's management, and he does not know whether their representatives are present.

After talking with the leaders of CCTV's advertising information department, Zhang Ke returned to the reception hall with Yang Yun and Zhou Yiping. He saw Chen Jing and Xie Zijia, and walked over to say hello to them.

"Ah, I understand what you said. You really chose CCTV as your opponent this time..." Standing in the spacious and bright hall in the center of Media, Chen Jing stared at the young and proud young man in front of him, and smiled with bright eyes and white teeth, "Will your attitude towards CCTV be a little tough?"

"I also used the old-fashioned strategy of 'secret crossing Chen Cang'..." Xie Zijia pouted and said whispered. She and Chen Jing knew Jinhu well, and of course they knew very well this time that Xiang Xuehai might have come forward to compete for CCTV's bidding king advertisements. But it was Aida Group that jumped out to attract the attention of the media and other bidding companies at this time. Isn't it the plan of "building the plank road openly and crossing Chen Cang secretly"? Other companies participating in the bidding do not know the foundation of Aida Group and Xiang Xuehai.

Although Xiangxuehai has a close relationship with Aida Group, the two companies have different competitiveness against CCTV's benchmark companies based on their market size and financial strength. Zhang Ke cannot allocate Aida Group's funds to Xiangxuehai for free.

Zhang Ke ignored Xie Zijia's sarcasm. Both Aida and Xiang Xuehai were unified in the overall strategy of Jinhu and answered Chen Jing's doubts with a smile: "How is the attitude not tough? CCTV's bidding price for the bidding king is 1 billion, so we will pay the full amount?" He said with a smile, "You will also disturb you and participate in this symposium. Will you take any responsibility again?"

Chen Jing's face was a little red. The words he said before that he took responsibility were just Zijia's willfulness and changed the topic and said, "Who of you stayed to attend the symposium?"

Zhang Ke looked back and saw Zhou Yiping, Yang Yun stood not far away, and said with a mouthful, "No, they can stay..." and said, "Kunho's willfulness has caused you some trouble after all. Let's do this, the mobile phone manufacturing technology obtained by Kumho from Deyi can be authorized to be used for free, which is a little compensation..."

"Ah..." Chen Jing was stunned, a little at a loss. Jinhu spent a huge amount of US$50 million to receive a full set of mobile phone manufacturing technology from Deyi. There is no core mobile phone baseband chip technology. However, in addition to baseband chip technology, other component technology can be said to be available, and even Jinhu cannot digest much for a while.

After Zhang Ke said this, he left, but Chen Jing had not yet come to his senses from the shock just now. Xie Zijia reached out to her and asked, "Are you sure he wasn't kidding just now, or have you cheated him into bed?"

"What and what?" Chen Jing pushed Zijia's hand away, and her pretty face turned red. Zijia's words were as secrets hidden in her heart, and she wanted to completely forget that dream. But she still couldn't understand what Zhang Ke said just now, or what Zhang Ke's decision just now.

What Kumho wants to announce is not a simple mobile phone solution, but a patented technology that Texas Instruments has accumulated over the past decade and has spent 50 million US dollars to receive from Deyi. Although the second-rate technology that is deprecated in the industry is only free of charge, no matter how hard Kewang Hi-Tech works at this time, it is impossible to obtain such authorization from other overseas mobile phone manufacturers.

When leaving the reception hall, Zhang Ke and Xiao Ruimin took a look.

Although Ida and Lianxin compete in their mobile phone business, Lianxin will be forced to choose to stand on the same position as Ida when it comes to foreign brands entering the domestic market.

Until she watched Zhang Ke's background slowly sinking from the entrance escalator at the reception hall disappear, Xiao Ruimin stroked his forehead thoughtfully, without any intention of walking forward to talk.

For more than a month, the Ida i19 mobile phone given by Zhang Ke at the Hong Kong Airport was still lying in his briefcase. Although Lianxin is not able to implement a huge concept like Oak Garden, Xiao Ruimin thought of establishing a product design center and application technology research and development center under Lianxin Group from the beginning, and received a gift from Zhang Ke. His mind became increasingly firm.

In addition to drawing technical forces from the 12th Institute, Xiao Ruimin also hopes to directly hire professionals with rich experience in mobile phone design and mobile application technology development from the outside with high salaries. However, the development of things is not always satisfactory. Without strong support, domestic operation plans are usually a compromise of multiple opinions. The mobile communication terminal equipment design center and application technology research and development center were finally listed soon, but the plan adopted by the department is to directly hire professionals with high salaries from outside with high salaries, and grit their teeth and offer a total annual salary of 500,000 yuan. Instead of recruiting half-baked semi-professionals from outside, it is better to spend your own efforts to train them. The condition that Xiao Ruimin and the department strive for is to spend 400,000 yuan to hire a real expert to lead the work of the two centers, and then spend 100,000 yuan to hire four newly graduated college students, and the total annual salary is still controlled at 500,000 yuan.

As for the Southern Company's power to authorize OEM underwriting, it was also the result of a compromise. Xiao Ruimin was also quite helpless. Zhou Xingdong was not able to completely suppress the support of those old leaders in the ministry.

Xiao Ruimin looked at Chen Jing with his eyes. He didn't know Chen Jing. After all, Kewang Hi-Tech currently only has contact with Lianxin's Southern Company. However, such a beautiful woman was invited to appear in the reception building on the third floor of CCTV and had a brief and intimate exchange with the person behind the scenes of Kumho. These factors alone are enough to attract Xiao Ruimin's attention.

Chen Jing could not digest the shock that Zhang Ke had just brought to her. When she saw Xiao Ruimin looking at this side, walked towards him, stretched out her hand generously, and said, "Hello, Mr. Xiao, I am Chen Jing, the chairman of Kewang Hi-Tech. I have admired you for a long time..."

Seeing Chen Jing coming, Xiao Ruimin stood up politely. After listening to her introduction, he thought to himself: Kewang Hi-Tech is also a company in Haizhou. It is not surprising that such a beautiful woman knows that boy.

Regarding the issue of mobile phone OEM underwriting and underwriting, Xiao Ruimin had great differences with Zhou Xingdong and others, but Zhou Xingdong and others received support from the Ministry, Xiao Ruimin was very distressed for this. Such a short-sighted pursuit of the small profits in front of him will eventually damage the foundation of Lianxin. Even so, Xiao Ruimin had no objection to Kewang Hi-Tech. After all, Kewang Hi-Tech took Ida's mobile phone module and product solution to the Lianxin brand and entered the mobile phone industry, which was considered to have created a new business model for mobile phone brand OEM underwriting and underwriting.

With this innovative ability, Kewang Hi-Tech is a respectable enterprise. Unfortunately, Lianxin itself has no prospects and has not resisted the temptation to directly charge huge OEM fees. It is precisely this point that it will be more difficult for Lianxin to surpass Ida. What’s ridiculous is that I thought Ida left Lianxin behind more than a month ago.

It is not clear what the investment plan of CCTV's Advertising Information Department was before, but it is not so difficult to accept when the plan discussed at the corporate representative symposium.

The investment plan is similar to last year. What everyone is most concerned about today is whether foreign brands will participate in bidding and how to participate in bidding. The deputy director of CCTV's advertising information department came forward to answer the questions.

The 65-second advertising period between the news broadcast and the weather forecast is the most valuable advertising period for the king. Foreign brands will be prevented from participating in advertising bidding during this period; the remaining golden advertising periods and key project naming rights between 7 o'clock and 9 o'clock will be implemented for foreign brands with a bidding price premium of 50%, and for other periods with a 30% entry threshold.

After the symposium, CCTV's Advertising Information Department held a press conference to announce this plan, which was less than 48 hours before the advertising investment conference was officially held.

CCTV also did not want to publicize the intention of foreign brands to participate in this advertising and investment conference. Apart from announcing the news through the press conference, it did not advertise to the public through CCTV's own powerful channels.

Chen Xinsheng flew from Kingsoft to Beijing in the evening and rushed to Aida Building in Zhongguancun. He learned about the investment plan that CCTV finally announced: "Although it forces CCTV to build high barriers for foreign brands to avoid the most important advertising resources in China to use for foreign brands too easily, foreign brands have rich experience in market promotion, and the general trend of domestic opening up cannot be reversed. As long as they adapt to the domestic market, they will not make us too relaxed..."

The Aida Building, which was purchased as a whole from Kerry Real Estate Development Group at the beginning of the year, has been transformed into a base in Kumho in Beijing according to Zhang Ke's intention. In the luxurious conference hall on the top floor of the Aida Building, several people sat at the huge conference table.

In addition to Chen Xinsheng who had just arrived from the airport, Yang Yun and Zhou Yiping had just arrived from CCTV Media Center. Tao Xingjian and Ye Xiaotong had arrived in Beijing for two days, but they were low-key and had not appeared in front of the media with other staff members of Xiang Xuehai. Su Jindong also flew directly to Beijing from Haizhou in the afternoon. In addition, Yao Jian, deputy general manager of the Beijing branch.

Zhang Ke sat at one end of the conference table, facing the large floor-to-ceiling windows, looking at the night sky of Zhongguancun outside. Zhongguancun developed slowly before 1997, but after the plan was readjusted in 1998, it was developed rapidly with the strong support of the Beijing Municipal Government. Zhang Ke hoped that Jianye's digital corridor concept could eventually surpass Zhongguancun, otherwise it would be better to put the Oak Garden plan in Beijing to implement it.

"How do you feel when you walked around Kingsoft?" Zhang Ke asked Chen Xinsheng.

Samsung invested in building their first home appliance manufacturing base in China in Kingsoft, and Chien Tai and Charleston Electronics planned to invest in building an electronic manufacturing base in Kingsoft. The dispute between Dongda and Lee Jae-soo may have been triggered by chance, but the contest with Samsung in H Country is a matter of time sooner or later, and it is inevitable that they can’t be avoided.

After Chen Xinsheng came back from RB, he seized the time to run around Kingsoft.

Since joining Kumho in early March, Chen Xinsheng has been breathing. He has been running around everywhere and staying in the air may not be much less time than standing on the ground.

Flying from Kingsoft to Beijing, I didn’t have the opportunity to go to the hotel to put my luggage first, so I rushed to Aida Building and reported to Zhang Ke on the trip to Kingsoft with Zhang Ke.

"Since the establishment of diplomatic relations between China and South Korea in 1992, Samsung has invested in and built factories in China and regarded the country as the dumping place for mid- and low-end home appliances and electronic products. However, they do not have any advantages over domestic companies in the mid- and low-end consumer market, so their development in China in recent years has not been smooth. Taking Samsung's disc machine factory in Huizhou as an example, in 1995, when filling the market gap, Samsung disc machine became popular in China. In 1996 and 1997, domestic disc machine manufacturers rose rapidly, and Samsung disc machine manufacturers were in the market.

It almost disappeared in the market... From the current signs, such as Samsung's plan to select places to build a large R&D center, its high-level home appliance manufacturing base in Kingsoft, and the consumer groups targeted by advertising in China, it can be seen that their business ideas for China have changed. They may withdraw from the mid- and low-end consumer market, or cooperate with domestic manufacturers in the mid- and low-end consumer market, and concentrate on the development of the mid- and high-end consumer market..."

Zhang Ke nodded and said, "The average consumption level of the domestic population of 1.3 billion is indeed above a relatively low level. When it comes to the domestic market, it is easy to focus on the mid- and low-end consumer markets. However, he did not know that on the huge base of 1.3 billion people, there is a consumption level of 40 to 60 million people, which is not lower than the average level of Japan and South Korea... This is the high market with the richest profits and the strongest purchasing power. What we have to strive for with Samsung in the future is this market. Only in this market can Kumho be considered a firm foothold. I want Kumho to participate in global competition, not the blood-sucking machine of the regional economy..."

"The blood-sucking machine for regional economy?" Chen Xinsheng had not heard of this new term and asked in confusion.

"Oh, a company has no responsibility to emit pollutants and sacrifice the environment to obtain high profits. It is not sucking the blood of regional environmental resources? A company hires labor at low prices to maintain high profits. It is not sucking the blood of regional human resources? A company colludes with illegal means such as bribery and businessmen to directly make huge profits from municipal projects, land transactions, and mergers and acquisitions. It is not sucking the blood of this place or this country?" Zhang Ke explained calmly, "Kunho should not become such a company. I think if you serve such a company, you will not have much sense of accomplishment in your life."

Chen Xinsheng and the others were speechless after hearing these words. They didn't know how many entrepreneurs in China would not show any disdain after hearing these words.

"Can these be developed as the core culture of Kumho?" Su Jindong asked.

"I will think of this later," said Zhang Ke, "Let President Chen continue his trip to Kingsoft..."

"Zhengtai Group and Chiaxin Electronics have established electronic industrial bases in Kingsoft, which should be aimed at our Kumho. They see that Kumho has the possibility of becoming a component supplier. They do not have core technology but can get a share of the component supply market by OEM for overseas component manufacturers... With the low domestic labor prices, they can of course get a share of the pie. In the words of Ke Shao, they are the blood-sucking machines of the regional economy and absorb the blood of cheap labor," Chen Xinsheng said. "I don't know the degree of contact with Samsung in China now, but I'm afraid that Samsung will join forces with them to complete the layout of the domestic industrial chain. It may not take two years. Kumho's advantages in tariff barriers and labor prices will disappear..."

"It's only two years, it's really not easy," Zhang Ke rubbed his brows and said, "I made a decision. Don't be too surprised. I think the mobile phone manufacturing technology obtained by Jinhu from Deyi may be targeted to enterprises in Haizhou Electronic Industrial Park and Jianye High-tech Industrial Park, and they are allowed to use it for free..."

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