Chapter 646: Autumn Offensive

At the end of the wind ripples, even netizens who often log in to Quanteng Information rarely notice that the lower right corner of the information homepage provides the advertising video download of Aida i19 mobile phone on October 2nd.

On October 3, Quantung Information added a consumer electronic information sub-column. The i19 mobile phone evaluation report is a prominent location for recommended reading on the upper right and right cover of the consumer electronic information web page. In addition, all the main pages of Quantung Online have inserted i19 extremely blue tone charming static advertisements.

On the picture, the extremely charming i19 Jiang Daier rotates with crystal clear fingertips, and Jiang Daier stares at the blue screen with a shy and glittering metallic luster.

Such still images are also published in prominent locations in major high-end magazine media in China.

In order to cooperate with the launch of i19, the Jianye Xinshijie flagship store, a subsidiary of Shengxin Global Electric, also delayed its launch of the mobile phone monopoly business on October 3rd, only on the first weekend after the National Day.

In addition to Sheng Xin's shouting loudly for him in various media in Jianye, Sheng Xin's Xinshi Street flagship store almost hangs advertising colorful flags full of i19 and i08, and the color TV area plays i19's beach advertising videos, as if the entire store is filled with Jiang Daier's charming smile and i19.

With a charming figure; in Shao Xinwen's words, he assigned the two most beautiful girls in Shengxin Company to be coolies in the i19 and i08 mobile phone area.

Shao Xinwen asked Zhang Ke for credit on the phone, and Zhang Ke replied: "Okay, your hard work, my understanding, I will go back to Jianye to invite those two girls to dinner alone..."

Shao Xinwen's blood rolled in his chest for a while, and he really didn't dare to use Sheng Xin's two flowers to fill Zhang Ke's tiger's mouth.

After the opening of Jianye Xinshi Street flagship store for more than half a year, the turnover exceeded 1.2 billion, and it is expected to exceed 2 billion throughout the year. This is an unimaginable data, which has greatly increased the morale of Shengxin.

In addition to expanding the Shanghai Zhongshan Park store and transforming the scale of the Jiefang Road store in Hangzhou into a large flagship store, it also spent a lot of money to open flagship stores on Chunxi Road, Chengdu in August and Xidan, Beijing, to implement the expansion of flagship stores in key business districts. After receiving 200 million Hong Kong dollars in Yuexiu in September, it planned to open a Guangzhou Tianhe flagship store, Chongqing Jiefangbei flagship store, and Wuhan Hankou flagship store.

Compared with Shengxin's strong expansion model of opening flagship stores in key business districts across the country, due to fund restrictions, Haitai can only consolidate the existing market share of home appliance chains in the province.

Who would have thought that just one step would suddenly make Sheng Xin so far?

Haitai’s thirteen stores in the province have a yearly turnover of 2 billion.

This time, Shengxin took the lead in adding a mobile phone exclusive area in its five flagship stores, and began to include mobile phones, pagers and other communication products into home appliance chain stores, preparing for a share of the upcoming mobile communications gold agent.

In order to support Sheng Xin to launch a mobile phone monopoly at this time, in the mainland market, Ida's i19 mobile phone will only be launched in five flagship stores, including Sheng Xin's flagship store, Hangzhou Jiefang Road flagship store, Chengdu Chunxi Road flagship store, Jianye Xinshijie Street flagship store, and Beijing Xidan flagship store. Other regions only accept pre-order sales services.

This is mainly because the i19's production capacity is not enough to support the all-round market distribution. The mainland market has only released goods to Shengxin, an agent. However, the mid-range price phone i08 with black and white screens and single string colors will be launched on the shelves this time.

The two mobile phones have very different advertising strategies.

i19's advertisements in the mainland are mainly focused on high-end user groups, focusing on Quantum Online's information advertising, magazine advertising, and 15-second TV advertising after CCTV Finance's 90-point column. The intensity of the advertisement is only a targeted release. In print media, magazines can cover high-end mobile phone user groups most targetedly, and in terms of material and printing effects, magazines can also establish the quality and image of i19's ultimate charm than newspapers and other media.

i08's advertising efforts in the mainland will be much more intense. On October 3, it also logs into TV advertising, various traditional media, and outdoor advertising platforms in major large and medium-sized cities in the mainland. It seems that the power of Aida's frustration for five or six months is released all at once.

Ida's autumn offensive is like a star-stunning wildfire on the autumn and winter grasslands burning violently with the wind.

Previously, Ida, Lianxin, Lianxun, and Dongxing entered the mobile phone industry, which was a zero breakthrough in the domestic electronics industry and was highly valued by domestic media. In addition, Ida is very good at building momentum in the market, and the media has followed and reported on this.

After obtaining the mobile phone production license from the Ministry of Posts and Telecommunications, Lianxin first launched its own mobile phone products. With the sales platform built by Lianxin's previous sales of pagers, cordless telephones and other communication electronic products, Lianxin's mobile phone sales exceeded 20,000 units in July. With the market price of Lianxin's mobile phones of 5,688 yuan, the huge profits almost made other electronic manufacturers who did not get mobile phone production licenses twitch their hearts and lungs.

After Lianxun, Dongxing Duxiang continued to launch mobile phone products, and the sales were quite gratifying. Domestic media all shouted that the era of domestic mobile phones was about to come.

The most turbulent momentum, Aida Group, which directly acquires mobile phone manufacturing technology from the international semiconductor leader Deyi, has put the greatest expectations of domestic media and potential user groups.

Some media have predicted that Ida will launch its own mobile phone product as early as early August.

Although Aida acquired a complete set of mobile phone manufacturing technology from Deyi, it is absolutely impossible to use the accessories produced by itself on the first mobile phone. It will take at least one to two years of preparation period. Su Jindong has long announced Aida's organizational production plan to the media.

The chip part is independently designed by Ida and commissioned by D'Electronics. Ida Microelectronics has just been tried-produced. In order to ensure the quality of the first batch of mobile phones, the packaging and testing of the chip will not be taken to China for the time being. Two years ago, it acquired the Haizhou Electronic Components Factory and after two years of continuous investment, the circuit board technology has been fully mature.

Ida has also invested a lot in precision mold manufacturing technology in the past two years. In order to achieve a major breakthrough in appearance design of Ida's first mobile phone, Zhang Ke asked Ida's Precision Mold Electronics Co., Ltd. and related laboratories to prepare for the case and internal filling materials as early as the New Year.

This part of the work is also to prepare for future electronic music players and USB drives.

Secondary-stage battery technology is immature and has many similar products behind the market. The secondary charging and discharging batteries produced by factories are only used to supply Aida's low-end electronic products or supply them to other manufacturers.

The crystal screen technology is immature, and its resolution, saturation, and power consumption cannot meet the high-end quality requirements of i19 mobile phones. The crystal screen produced by the factory will be used on the black and white mobile phone i08, and the crystal screen display on the disc machine can also be produced by Aida crystal screen electronics.

Due to the huge sales of Aida's disc player, the sales scale of Aida's crystal screen electronics can instantly exceed the break-even line of 10 million yuan. The sales of electronic dictionary, i08 mobile phones and other products are not accurate, but it is certain that the crystal screen factory can achieve profitability in the first year.

This is the huge advantage of vertical production organization, which will resolve the market risks of developing new products to the greatest extent, and can also divide a portion of the profit to support subsequent technological development.

Of course, Zhang Ke did not expect the profit generated by the crystal screen factory itself to fully support the development of subsequent technologies, and it may take a hundred years to catch up with the advanced crystal screen technology of Japan and South Korea.

A lot of accessories in Aida's first mobile phone need to be customized to overseas manufacturers, which was also predicted by some professional media at the beginning of the year, so it was predicted that Aida's first mobile phone would be launched as early as August to fill the gap in domestic mobile phones. The prediction time is only a little later than that of Lianxin, Lianxun, and Dongxing.

Unexpectedly, in early August, Ida's mobile phone was still silent and silent. It was just a big fanfare to launch the Oak Garden plan. It was not until mid-August that Ida made a noise, and set the launch time of the first mobile phone in mid-to-late September. Some professional media were also invited to send people to participate in the internal review of Ida's mobile phones.

It was not until September 20 that Ida announced the postponement of its first mobile phone. The market, which was so excited about expectations, couldn't help but feel a little bit of confidence in Ida.

At this time, Xiao Ruimin, Zhou Xingdong and others looked down on Aida.

Since the three months since Lianxin Mobile was listed, its net profit has exceeded 20 million for two consecutive months. There is no special reason for Ida to repeatedly delay its listing and give up huge profits that are within reach.

It was not until September 31 at Kai Tak Airport in Hong Kong that he was full of confidence and thought of Xiao Ruimin, who was seeking a partner in Hong Kong to explore overseas markets, that Zhou Xingmin threw a loud slap on the i19 sample machine that Zhang Ke took out.

Xiao Ruimin can be said to have returned to Beijing in a panic.

Ida hid for five or six months, and it turned out that she was just trying to make a breakthrough in appearance design on the first phone.

When Ida officially unveiled the veil of the i19 phone on the first weekend after National Day, the entire market was amazed and it was so exciting.
Chapter completed!