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Chapter 623 Binjiang Home Appliance Park

Developing a manufacturing base for consumer electronics and paper industries in Haizhou, a manufacturing base for white appliances in Huishan, and a high-precision technology research and development base in Jianye is originally a development strategy established by Kumho. Even if there are any adjustments, it will be adjusted in a timely manner according to Kumho's own needs, and will not give up the right to make independent decisions for individual factors.

Whether it is Li Yuanhu, Luo Jun, or Zhao Yang at this time, Zhang Ke would express this attitude in a tactful way - in fact, he is not at all tactful to Li Yuanhu. Jinhu's tough attitude towards Li Yuanhu at the beginning of the year was undoubtedly an adventure; but such adventure also has benefits, making others, such as Luo Jun, Zhao Yang would not easily test Jinhu's bottom line.

Zhao Yang could only expect Kumho to maintain such a neutral attitude. It was only after Sun Shangyi arrived in Huishan that he learned that the Ye family invested in Yuexiu Holdings in Hong Kong companies and the Yuexiu Holdings cross-injection measures to inject Ye’s family’s Shengxin Global. The Ye family, Kumho and Haiyu were closely tied together in business. Even Sun Shangyi, who moved his family to Hong Kong in the mid-1980s, had many old friends in the East China Sea.

I don’t know when Kumho has become a giant.

The wind blows the bamboo forest outside the Zizhu Garden, and the broken leaves like rustling silkworms and mulberry leaves are transmitted to the room. After the banquet, some people said goodbye and left. Tao Xingjian and others went to soak in the hot springs of Zizhu Garden first. Zhang Ke kept them. He didn't have much time to stay in Huishan. Since he was here, he still had to have some good communication.

Zhang Ke and Sun Shangyi accompanied Zhao Yang to the elegant room to cook tea and talk. He was not demanding in his heart, and it was always easy for the guest to be in line with each other.

Those sensitive topics were all understatement and no one mentioned them again. This time when we came to Huishan, we still had to talk about the important matter of entreating Zixiang Xuehai. Zhang Ke did not hide it and said: "The financial crisis in Southeast Asia is better in China, but export companies have also been greatly affected. Ida Electronics has business in Southeast Asia, and I feel it. In the next stage, the pressure on RB, H, Taiwan, Singapore and other places will be greater. The economies of these regions will be frustrated to a certain extent, and the depreciation of currencies in various countries is also a major trend. On the other hand, currency depreciation can take advantage of the export of domestic products. The entire Asian region, Southeast Asia and East Asia will shrink to a certain extent. Exports that have increased stimulated by currency depreciation, and products that have spilled out from other shrinking markets will enter the mainland market, and the competitive pressure of domestic enterprises will naturally increase... "

Zhao Yang listened to Zhang Ke's opinion intently. It has become a neglect of his age when this kid was able to make Kumho a behemoth in just a few years.

"…Huishan's home appliance supporting production capacity ranks among the top in the country, but the competitiveness of these companies is no longer as good as in the early 1990s," Zhang Ke continued. "I don't know what measures Huishan will take, but I think that if we don't take positive measures, the competitiveness of these companies will further decline in the next two or three years, and maybe it will be eliminated soon..."

All regions are carrying out pilot reform of the state-owned enterprise system, and cities along the southeast coast are more radical. In recent years, Haizhou has basically plowed all municipal state-owned enterprises, and Huishan is naturally also doing it. However, the focus of Huishan's development in recent years is not on this, and the scale naturally cannot be compared with Haizhou.

Zhao Yang smiled and said: "Haizhou has rich experience in improving the competitiveness of state-owned enterprises, which is also the foundation laid by your father. I believe you can teach me some things..."

"I don't have the right to talk nonsense in front of you, Secretary Zhao. The above words are just for talking about what is related to Xiangxuehai, or only talking about things that are beneficial to Xiangxuehai," Zhang Ke said with a smile, "Will it seem too selfish?"

"Where can you? I'm very interested in listening to you when you see the whole leopard."

"Improving the competitiveness of state-owned enterprises, some traditional domestic economists even hope to transform national political ideas; from a more pragmatic perspective, the government withdraws from the field where administrative resources do not have an advantage, gives more room for development to the non-public economy, and can better activate the local economy... This is a big aspect," said Zhang Ke. "From Xiangxuehai's perspective, we also hope to strengthen the supporting production capacity of three production lines such as refrigerators, washing, air conditioning, etc., move several supporting factories in the city to Binjiang Home Appliances Industrial Park, and also move the space for urban development in Huishan City... In order to do a good job in a considerable aspect, Yuexiu will inject 800 million into Xiangxuehai this time, and can also continue to raise funds from relevant financial institutions..."

"Of course I hope Xiangxuehai's investment can 'Han Xin orders troops, the more it will be better'," Zhao Yang said with a smile, "The city can consider all the things you said..."

In short, Yuexiu still needs to inject capital first. Zhang Ke does not insist on this. There is nothing to insist on. No matter whether the support in Huishan City is large or small, they will not slow down the development speed of Xiangxuehai.

They talked very late, and they went back to their rooms to rest.

In the early morning, the morning light lies above the forest, and the forest is still dark; Zhao Yang wants to take a bus back to the city, but Zhang Ke does not alarm the others and gets up alone to say goodbye to Zhao Yang.

Zhao Zi, the owner of Zizhu Garden, was also there. She watched Zhao Yang's car disappear in the morning mist on the winding mountain road before turning back. There is an exquisite garden outside Zizhu Garden, with flowers, trees, branches and leaves dipped in crystal clear morning dew; Zhao Zi is a beautiful woman with a bright face and a quiet temperament.

"Why didn't Xu Si come to Huishan together?"

Last year, she lived with Xu Si in Zizhu Garden for a while. Zhang Ke smiled and said, "She has a designer studio in Hong Kong and has to go to college to study architect courses. I want to bring her over..."

Walking back to Zizhu Garden, it may be that the sound of the car in Zhao Yang left that alarmed the quiet morning in the mountains. Sun Shangyi, Tao Xingjian, Guo Jian, Ye Xiaotong and others all got up one after another and talked in the garden where they lived.

The gardens in Zizhu Garden are very unique, and the morning is a little cold, which does not reduce the interest in enjoying the garden. Breakfast will not open until seven o'clock. Zhao Zi greeted everyone and went to do her business - no one else understood the identity of this bright woman behind her back. Zhang Ke walked over and asked Ye Xiaotong and Shao Xinwen's wedding arrangements, and joked: "It seems that I want to save a lot of money for you, at least you don't have time to go on your honeymoon..."

"I have this enlightenment," Ye Xiaotong raised her eyebrows and eyes, "But the wedding you gave us cannot be too thin..."

"You Ye family has a great career, and will you still be greedy for my little gift?" Zhang Ke said with a smile. He did not bother with Ye Xiaotong. He turned to other topics and asked Tao Xingjian and others, "What are the big gains you have in this trip to Southeast Asia?"

Tao Xingjian and the others went to Southeast Asia to pick up fruits with Chen Xinsheng and Jiang Wei. This was the first time, and the fruits were not yet covered with the ground.

The four Asian tigers, including Malaysia, the Philippines, Thailand, Indonesia, etc., have strong home appliance production capacity, and the gap between Malaysia, which has the best economic conditions and the mainland is not so big that it is outrageous. It is very suitable to introduce the remaining resources caused by the economic crisis in China.

Especially with the introduction of human resources, Xiangxuehai has developed rapidly. Like Kumho, he has always been in a state of desire for engineering and technical personnel.

It’s better to say that senior management and technicians are a little bit better. Tao Xingjian hired several deputy factory managers in Malaysia with high salaries to strengthen the management of the factory. Intermediate engineering and technicians with slightly worse levels are extremely difficult to introduce separately, and they require the cooperation of the labor company there. In short, the common cultural background can greatly reduce the resistance in all aspects.

Tao Xingjian said: "If the supporting capacity cannot be improved, Xiangxuehai will have fatal flaws when it blindly expands. We have also contacted several related supporting companies in Malaysia and intend to encourage them to transfer Malaysia's assets to Huishan. The key is to rely on the support strength of Huishan City... The city has complete supporting companies and has accumulated a large number of engineering and technical personnel. It is possible to cooperate in three parties to strengthen the supporting capabilities of Binjiang Home Appliances Industrial Park."

"Yes, I might have talked to Huishan City about anything. Things that are beneficial to Huishan City will not be rejected," Zhang Ke nodded. "In addition to the 800 million injected this time, Xiangxuehai can also raise funds from relevant financial institutions. This time we have to work hard to consider enhancing our comprehensive strength. The situation is very urgent, but there is also a buffer period of one to two years. Of course, we do not have to refuse the responsibility of tigers and wolves abroad. Everything must be considered based on Xiangxuehai's own development requirements..."

"Are you considering building a technical training school?" Tao Xingjian said, "Since 1995, the national enrollment and talent training policies have undergone major changes. Technical secondary schools are no longer the delivery place for outstanding students; now I feel that qualified technicians are in short supply. In another two years, the situation may be more serious... I think Xiangxuehai must prepare this."

In 1998, colleges and universities expanded their enrollment and their educational resources were further diluted. Not to mention the sharp decline in the quality of students, the education quality of middle and high-level vocational training schools is really worrying.

Zhang Ke said: "Some situations will also be faced by Ida, so we can put them together and consider them..."

Since this is the case, there is no need for Xiang Xuehai to take the initiative to prepare for this matter, and everything is waiting to cooperate with Kumho.

Many resources of Xiangxuehai and Aida can be used to help each other. The digital technology of home appliances is also the future development direction. This can be relied on the technical resources of Kumho, the Oak Park plan, marketing, and after-sales systems, and it is not difficult to eventually divest and inject the marketing systems of the two groups into one company. When Shengxin Global Electric continues to expand, it is also a good choice to throw the logistics business of the two groups to Shengxin for doing.

Of course, there are still many things to work hard to form such a complex system and make effective operations.

The construction of the Binjiang Home Appliances Industrial Park has begun, and Zhang Ke has not visited it yet. In his own words, he has never been regarded as the boss of Xiang Xuehai. Since he came here this time, the others always have to take a walk together, so Zhang Ke reluctantly followed him and walked away.

The Binjiang Home Appliances Industrial Park was established as early as 1994, but several state-owned home appliance companies in Huishan have been weak and unable to build them. Samsung intends to operate this place as their manufacturing base in China, but unfortunately things have been ruined by Zhang Ke and the others. After Aida Electronics invested 300 million yuan, the Binjiang Home Appliances Industrial Park quickly started, and raised another 50 million US dollars at the beginning of the year, all of which were invested in this park, and it began to take shape at this time.

Diagonally opposite the Binjiang Home Appliances Industrial Park is the instrument and electrical product manufacturing base that is known as the source of cash in Zhengtai Group and is a thousand acres of instrument and electrical products. When passing by, Zhang Ke asked the car to stop for a moment and said to Sun Shangyi with a smile: "This is the so-called 'the enemy is not gathering'..." Looking at the large-scale manufacturing base of Zhengtai Group, I thought that the domestic instrument and electrical industry in the next ten years will also have great room for development. The Xie family has such a good foundation, and it is extremely difficult to defeat the Xie family at once.

Of course, the market capacity of instrumentation and electrical products is limited, so it is impossible for the Xie family to curb the desire for diversified development.

Sun Shangyi smiled. Zhengtai Group is also a very powerful company, but compared to Kumho, the structure is far behind.

Seeing Zhang Ke's eyes tilted upwards the direction of the gate of Zhengtai Instrument and Electric, Tao Xingjian said: "Xie Wanshan is now responsible for Zhengyi's affairs. They have recently had close contact with a refrigeration equipment factory in Huishan City. I wonder if they have the intention to develop into the refrigerator manufacturing industry..."

"They invested more than 400 million yuan in the Kewang brand a year. If they didn't find a few more baskets to put eggs, they wouldn't be afraid that I would kick the basket of their DVD player away with one foot?" Zhang Ke smiled jokingly, "In the traditional field of instruments, electrical and mechanical manufacturing, they still have technical advantages... They are now considering reflecting."

It cannot be said that the mistake of choosing to follow up with the disc machine industry in the first place. Their biggest mistake was to choose an overly radical market path. Kewang paid 350 million yuan in advertising fees to CCTV this year. Regardless of the investment in overseas markets, the domestic and local advertising investment will not be less than 100 million yuan.

Zhang Ke could almost calculate the losses that Ke Wang would bear today. He smiled and said nothing more, asking Fu Jun to drive the car to the place they were going.

Xie Wanshan arrives here at the factory at 8:30 every day and sees Mercedes-Benz turning into the tail of the Xiangxuehai factory gate.

The lines at the tail of the Mercedes-Benz W140 are hard and easy to recognize. There are not many Huishan cars. Xie Wanshan thought to himself: What kind of noble people are attracting Xiangxuehai? I feel that Xiangxuehai may have made a lot of moves recently. He picked up his phone and wanted to follow Xie Jiannan in Haizhou to inquire about the news.

Before leaving Haizhou, Zhang Ke asked Kumho to lower the supply price to SINO Electric until on the 18th, he reached an agreement with Scooper, Deyi and Philips to adjust the supply price of decoded chips and movements, and also increase the rebate ratio based on the supply volume.

Previously, Kewang and other disc machine manufacturers asked for price adjustments with these three component suppliers, but they did not expect the price adjustment to come so quickly. Xie Wanshan was wondering whether Xie Jiannan and Chen Jing heard Zhang Ke’s call at the door of the bar. Could it be that the point, rather than the inappropriate words of Xie Zhan?

Many people believe that Kumho, Scooper, Deyi and Philips have actually formed a price alliance in the supply of DVD player components. So, Xie Zhan is just a waste of money?

Of course, no one would ask Xie Zhan to come back again.

Xie Wanshan is not responsible for Kewang's business. In short, it is an industry within the system, so I still have to pay attention to it.

The collective price adjustments of several component suppliers have reduced the manufacturing cost of disc machines by 10 to 15%, alleviating some pressure in the Southeast Asian market and leaving a certain amount of room for the domestic market sales price reduction.

When the price is reduced, the market capacity will still increase to a certain extent; if the price is not reduced, the profits of a single machine will rise sharply, which is great news for the disc machine manufacturers.

Of course, many manufacturers have the urge to lower the market price, and it is impossible to continue to maintain huge profits in the disc machine industry. Xie Wanshou originally thought that the time when various manufacturers lower the market price will be determined based on the inventory digestion speed.

No one expected that Xinyuan Electric would have cut the latest market price. This probably means that Xinyuan Electric might have really picked up the goods from Kumho at the new price after Zhang Ke called.

Xinyuan Electric Appliances was established half a year later than Ko Wang. They have been rectifying the domestic market and have not had time to explore overseas markets in Southeast Asia. Naturally, they did not suffer any losses due to the Southeast Asian financial crisis. They also obtained low-priced components from Kumho half a month in advance, so there was naturally a conflict of early price cuts to seize the market.

On the 18th, Xinyuan Electric Appliances uniformly reduced the market price, and other disc machine manufacturers were forced to adjust the price immediately. The price loss of the inventory disc machine was only to knock down teeth and swallow the stomach. There was no so-called consistent behavior in the fully competitive market.

What many people can't see through is Aida Electronics adjusted the prices of several mid- and low-end discs under its slightest discount. The prices of the two newly launched discs are only slightly concessions, which is much lower than similar discs from other disc manufacturers.
Chapter completed!
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