Chapter 511 Ambition

The professional business ideas of European and American electronic manufacturers have had a profound impact on Texas Instruments (TI), which has always had a tradition of Texas Instruments: Even if they develop product technology in technology research and development, they would rather transfer related product technology. Texas Instruments rarely involves the final product field, but instead focuses on playing the role of semiconductor component suppliers and service providers.

Since Texas Instruments has such business ideas and traditions, it is naturally the most suitable partner of Kumho at this stage. There is no direct competition in the consumer electronics market, so Zhang Ke doesn't have to worry too much about Texas Instruments' intentional chip supply on Kumho's neck in product technology.

Because Texas Instruments has such business ideas and traditions, there is no real obstacle to Chen Xinsheng's transfer to Kumho after he ended his Texas Instruments service period. Knowing Chen Xinsheng's own wishes, Texas Instruments' senior executives, including CEO Angelber, only expressed great regrets; but they also had high expectations for Chen Xinsheng's transfer to Kumho to promote the relationship between the two companies.

Chen Xinsheng's transfer to Kumho has obtained understanding from the senior management of Texas Instruments. In view of the fact that Kumho immediately wanted to introduce semiconductor chip packaging, finished product testing and mobile phone production from Texas Instruments, Zhang Ke hoped that the preliminary project negotiations would directly become an exaggerated period for Chen Xinsheng to transfer to Kumho. Since Chen Xinsheng and Texas Instruments still have one and a half months to hire, a formal understanding agreement with Texas Instruments is needed to allow Chen Xinsheng to represent Kumho's rights and interests in the preliminary project negotiations, and it is also a thorough paving the way for Chen Xinsheng to transfer to Kumho.

Semiconductor chip packaging and finished product testing projects do not involve key core technologies, and this business accounts for a relatively high proportion of labor costs. Texas Instruments itself also has this intention, so that it can continue to maintain its advantages in the chip foundry business in Greater China, and joint ventures become the best choice.

Texas Instruments provides complete technology and a small amount of funds, and Kumho provides production bases and main factory construction funds. Zhang Ke does not care much about the early benefits and losses, but requires that subsequent technology development be carried out by the two joint venture Texas Optoelectronics Research Institute. At worst, Texas Optoelectronics Research Institute is renamed Texas Microelectronics and Optoelectronics Technology Research Institute. He does not hope that after the current packaging technology is outdated, new technologies will be introduced from Texas Instruments.

In addition to specializing in mobile phone baseband chip technology, Texas Instruments also has complete mobile phone product technology, but these product technologies are one generation behind electronic manufacturers such as Nokia, Motorola, and Ericsson.

According to Texas Instruments' usual business philosophy, they will never be stingy with Kumho's mobile phone product technology and will not involve the transfer of core technology. There will be any troubles when passing the US national review.

However, although Zhang Ke cannot give any technical evaluation of the prototype machine assembled with Texas Instruments' mobile phone product technology, he is intuitively comparable to the big brother in the era of mobile communication analog signal.

In the next ten years, the idea of ​​mobile phone product design will always focus on three words and six words: "Glorious, elegant, fashionable". The prototype assembled by Texas Instruments' mobile phone product technology is a distance of 100,000 miles away from the above requirements.

The so-called better than nothing, and having a full set of mobile phone product technology comparable to Big Brother is better than nothing.

Apart from choosing to cooperate with Texas Instruments, Zhang Ke has no confidence in getting product technology from mobile phone manufacturers such as Nokia, Motoroto, and Ericsson.

Seeing that foreign mobile phone manufacturers are plundering in the domestic market, domestic manufacturers cannot be moved, but domestic mobile phones have been unable to be launched for many reasons. One thing is certain is that it has a lot to do with the blockade and suppression of these overseas mobile phone manufacturers.

Of course, these technologies alone are not enough. Zhang Ke does not expect to get the baseband chip technology of mobile phones - that is definitely a luxury - but Zhang Ke does not expect to get the latest technology of Texas, even if it is two generations behind. After all, this technology is not only used by mobile phones, but also has the same effect on MP3 and other related consumer electronic products. With relevant technical foundations, the ESS technology research team led by Cheng Hanzhang can save valuable technical research and development time.

Texas Instruments does not have to worry about Kumho not being able to pay for it. Kumho's rights on the third-generation decoding chips ensure that they have a very strong payment ability for a long time.

Technology and equipment installation will always be a long-term dispute. Zhang Ke visited Texas Instruments headquarters for five days. His biggest achievement was that he had visited almost all the proud technical achievements of Texas Instruments, which clarified twelve research directions to Kumho, especially the ESS below Kumho. In addition, regarding Chen Xinsheng's transfer of office, he signed an understanding agreement with Texas Instruments, which actually ended Chen Xinsheng's term at Texas Instruments one and a half months ahead of schedule. Kumho also had to pay Texas Instruments an additional $200,000 to compensate.

Zhou Zhengqing, vice president of Texas Instruments China, will replace Chen Xinsheng as president, and Texas Instruments' plan to form a Greater China company will also be temporarily short due to Chen Xinsheng's resignation.

On February 19, Chen Xinsheng had actually become a member of Kumho. Zhang Ke hoped that he and Xiao Jincheng would stay in Dallas to host project negotiations with Texas Instruments. Zhang Ke knew very well. He said to Chen Xinsheng: "Kumho wants to take a mobile phone project, and the biggest resistance is not to introduce and further develop new product technologies, but to the country..."

"There are no special provisions on the production of mobile communication equipment in China, and the final project approval authority is still in the hands of the Ministry of Posts and Telecommunications. Is Ke Shao talking about this resistance?"

Zhang Ke nodded and said, "Don't ask others about the relationship between mobile phone manufacturers such as Motorola and the bigwigs of the Ministry of Posts and Telecommunications, just ask Ye Jianbin."

Chen Xinsheng and Ye Jianbin met and knew that such a person. Sheng Xin is Ericsson's general agent in East China. Ericsson wanted to squeeze into the domestic market at the time, but because Motorola had a close relationship with the Ministry of Posts and Telecommunications, he could not squeeze into the sales channel system of the Ministry of Posts and Telecommunications, so he could only find another way to re-establish a complete three-level sales system in addition to the sales channels of the Ministry of Posts and Telecommunications. It was also because of Shengxin's outstanding performance that Ericsson successfully opened the domestic market in 1995. Then many overseas mobile phone manufacturers learned from Ericsson's experience and squeeze into the domestic market; so Ye Jianbin knew the tricks between overseas mobile phone manufacturers and the Ministry of Posts and Telecommunications.

For Kumho, it is easy to solve the market problem, and there are channels. Aida Electronics has a good influence in China, but there may be a beautiful thinking within the Ministry of Posts and Telecommunications, which is "not to be with foreign thieves than with domestic slaves". It is definitely not easy to get a approval from the Ministry of Posts and Telecommunications in 1997, and it is not ruled out that the Ministry of Posts and Telecommunications hopes to leave the first approval to electronic companies under the Ministry of Posts and Telecommunications. Although the domestic industry monopoly makes people feel fucked, it cannot be avoided.

Chen Xinsheng asked: "Is it more appropriate to complete the approval documents first and then discuss the project introduction with TI?"

"No," Zhang Ke said with a clear attitude, "even if the approval problem cannot be solved for a while, it will not affect the introduction of mobile phone product technology from TI and further development. At worst, we will start from the Southeast Asian market first; in addition, I also hope that you can work with Cheng Hanzhang to find suitable technicians in mobile phone baseband chip development, and it is better to have a team..."

Of course, Zhang Ke will not forget MediaTek's successful experience seven or eight years later. In the end of 1999, Lianke found personnel from a US mobile phone baseband chip research and development company. Zhang Ke didn't remember which company he found people. It was probably the beginning of 2001 that MediaTek's mobile phone chip department began to formally develop mobile phone baseband chips. It formed the capacity for mass production at the end of 2003, and occupied 17% of the global mobile phone chip market in 2007.

As long as you find the right personnel, Kumho will start developing mobile phone baseband chips since 1997, and I believe that it will not be slower than MediaTek. Especially after 2004 and 2005, Kumho will not be able to form its own core technology in mobile communications, and may suffer a lot.

Chen Xinsheng nodded. Zhang Ke's decision at this time was in line with his systematic business strategy that he had been talking about these days: establishing a complete product structure, so we need to purchase mobile phone products from TI to enrich the product line under the brand "IDEA Aida"; establishing a complete technical structure, so we followed the manufacturing technology of the core components of mobile phones from the beginning.

Although it is not easy to find the right manpower. Several professional mobile phone chip manufacturers, including Texas Instruments, have strictly blocked the technology in this area, but it is not impossible. In the field of mobile phone baseband chip research and development, Chinese scientists have performed quite well. After the employment agreement with the original company expires, these people may join Kumho with rich R&D experience in mobile phone baseband chips.

Chen Xinsheng believes that as long as there are more domestic electronic manufacturers with Zhang Ke's ambitions, it is not a long time for domestic electronic companies to catch up with Europe and the United States.
Chapter completed!