Chapter 507 Chen Xinsheng

Zhang Ke decided to forget about Wang Xiaobo. Of course it was impossible to forget about it, but he just kept it behind his mind and didn't think about it.

On the third day of the Chinese New Year, Chen Xinsheng and his family were invited to have tea at the tea house near Xidan Cultural Plaza. Xidan is one of the core commercial areas in Beijing, which is convenient for Zhou Shuhui, Wanqing, Tang Jing and others to visit the mall.

It was like they were going out shopping together, and the women were very excited to go shopping. Zhang Ke and Chen Xinsheng were too impatient and hid in the teahouse on the side to rest and chat.

Zhang Ke and Chen Xinsheng were sitting in the teahouse chatting, and naturally they would also talk about the expiration of the employment contract between Chen Xinsheng and TI at the end of March this year.

"TI China's performance is brilliant and impressive. I think Mr. Angieber must have high expectations for your retention." Zhang Ke sat lazy on a rattan chair holding a delicate blue-textured and white-bottomed bone porcelain coffee cup. The temperature outside was very low, but the sunlight shone in from the glass window, and the indoors were as warm as the spring.

"At TI, you cannot attribute all your success to your ability," Chen Xinsheng smiled. "Transferring to others as the general manager of China will not have any great impact on performance... Just like Liu Minghui's resignation cannot bring much performance impact to Aida Electronics. In a modern enterprise, the success of employees is largely the success of the enterprise, not the personal success. To talk about personal abilities, I believe that the bosses of many private enterprises in China are first-class, far exceeding those of us professional managers who work in foreign companies."

"It's a bit too modest, but to a certain extent, I agree with your point of view," Zhang Ke smiled and said, "The concept of personal leadership is now emerging in China. This is another way to pick up the management of Western enterprises. I think this is probably something that some overseas companies abandoned ten years ago, but it is still useful to domestic enterprises at this time. Most domestic private enterprises are still small in scale and are easy to control. The charm of personal leadership can play some role. However, no matter how strong the personal ability is, no matter how leadership charm is, there are still imperfections. It is far from enough to say that personal ability and leadership charm are... "

"Mr. Ke is really sober..."

Zhang Ke smiled and said, "At this time, domestic companies are facing huge market opportunities, leadership ability and charm can play a great role, but the development process of Western enterprises tells us: Very few people can control large enterprises with hundreds of billions or even larger scale well. What these companies need most is not the charm of leaders - of course, leaders cannot be without charm, and there will be no big problems if there is less - but a system that allows the company to operate stably and develop continuously. This system should be extended to all levels and corners such as company concepts and culture, personnel, finance, etc., technical structure, production structure, etc.... I have been thinking about the question of how to establish the Kumho system these days?"

The development process of Western companies always lacks a bloody and intuitive impression. Zhang Ke has learned a lot of lessons: after the scale of some private or state-owned enterprises becomes larger and stronger, their leaders are no longer just a matter of pride and complacent. They are often stubborn and unable to listen to others' words. Some people will have a bad temper and become impetuous. At this time, their biggest enemy is not their competitors, but themselves.

Zhang Ke talked a lot about it, and Chen Xinsheng could feel that Zhang Ke seemed to examine the current situation of domestic enterprises today from a future perspective. Of course, this can also be understood as Zhang Ke's far-sighted vision for business operations.

For Chen Xinsheng, he had a very glorious life to be the president of TI China before he was forty years old, but he was only forty years old and it was still early to leave.

As a Chinese, there is very limited room for growth within TI. Mr. Angieber hopes that he will integrate the business in Greater China. Yes, Greater China will be the most promising area for global economic development in the next ten years, but for Chen Xinsheng, the challenge and growth are no longer strong.

Some well-known domestic and foreign electronic companies also issued invitations to join. Chen Xinsheng has been hesitating, but Zhang Ke's informal invitation made him most moved.

When Ida Electronics has reached this point, it is full of light, but when it goes down, it is time to go side by side with overseas electronic giants such as TI, Philips, and Sony. It is extremely difficult to say that thorns are everywhere. Compared with overseas electronic giants such as TI, Philips, and Sony, Ida Electronics can be said to be a big difference in all aspects.

After two years of cooperation, Chen Xinsheng has a very deep understanding of Jinhu and Aida Electronics. Even if the intention of packaging and selling the disc machine business, Zhang Ke did not hide it from Chen Xinsheng; there was nothing to hide. Aida Electronics was smooth sailing, but at this time it introduced overseas investment institutions and sorted out according to the standards of overseas listed companies and adjusted the company's management structure. Chen Xinsheng could see some of it.

Zhang Ke said passionately about Kumho and Aida Electronics' future plan, and said: "I hope Kumho will eventually become a complete and systematic consumer electronics product manufacturing enterprise. Not only will the product structure be complete, but the heavy-line technical structure must also be perfect. But what is the current situation that Kumho faces? The product line is very single, and it is only a series of film disc machine products. Due to copyright and patent technical problems, these products cannot even enter overseas markets such as Europe, America, Japan and South Korea; the technical structure is thin and not much clever than those assembled companies. Even if they take a small step in chip design, they may be eliminated by other companies at any time. The production of components is still only on the production of circuit boards..." Zhang Ke said this, and stopped and drank a sip of coffee.

Coffee, glanced at the snowy sky in Beijing. Such a sky was rare for Beijing after the mid-1990s. He put down his coffee cup and returned to the topic just now, "This is the biggest dilemma for Kumho at the moment! In the field of consumer electronics, Kumho is just a rising star, and it is not even a rising star. In the field of electronics, it is difficult to hide any technology. If you search for a patent, you will know how big the gap is with the current technical level. It is even more impossible to hide product technology. If you buy a product and take a look, Americans can only understand the working principle for three hours. It is enough for domestic technicians to avoid these patented technologies and innovate by themselves. It is also extremely difficult to face hundreds of thousands of consumer electronics.

Counting millions of patented technologies, if you want to bypass and find a way to innovate, you usually find that there is no way to go... Where is the road to Kumho? I consider two directions to focus on. Buy product technology and product lines directly, spend time in industrial design, and develop the best products. We all know that since technology is confidential, even if Ericsson launches the latest mobile phones, Kumho can buy mainstream components, chips, spare parts, sell from Motorola to product technology and product lines, and then assemble a mobile phone with similar performance to Ericsson's new mobile phones. All mainstream consumer electronic products can do this, the only difference is that the cost of producing these electronic products is far higher than that of them. Of course, once the economies of scale are formed, the brand is indeed

After setting the market advantage, the production cost will drop significantly. At this time, we can work hard on engineering applications and process design to ensure that Kumho's consumer electronic products will not only not fall behind the trend, but also always be ahead of the trend. Of course, these efforts cannot fundamentally improve Kumho's position in the electronics industry. Ericsson produces mobile phones and also produces chips. Part of the chips they produce are given to their own mobile phones and part of them exported. If we buy mobile phone chips from Ericsson to produce mobile phones, then the production cost of our mobile phones will always be destined to be much higher than Ericsson's mobile phones. Therefore, we also need to develop our own core technologies. What should we do if some basic technologies cannot be bypassed? Then buy them, and we will increase them on this basis."

Chen Xinsheng also understood that Zhang Ke was eager to sell his disc machine business, just to cash out and make large-scale technological expansion. The links of the entire consumer electronics industry chain were complicated. The more basic components were, the larger the investment was. A chip production line for large-scale integrated circuits would require billions of investment.

Hearing Zhang Ke talked about it with Ericsson's mobile phone, he subconsciously asked: "Kumho wants to use the mobile phone project..."

"Not only mobile phones," Zhang Ke said with a smile, "Kumho wants the brand 'IDEA' to cover all consumer electronic products. I will set up a large project department under the Kumho Electronic Technology Research Institute, and will also dismantle the large project department, operation department and overseas operation parts to form the Aida Group at the right time."

"The so-called appropriate time is to sell Aida Electronics, which only owns the disc machine business?" Chen Xinsheng asked.

"It's almost that time," said Zhang Ke. "The main responsibility of the large project department is to purchase product technology and enrich the product line under the brand "IDEA". However, the large project department has not yet found a suitable executive, and the future Ida Group has not found a suitable executive."

Chen Xinsheng was moved when he heard this, but he pressed his temper and asked, "I think Su Jindong is suitable."
Chapter completed!