Chapter 442: The superficial scenery of King Ke
On November 12, the airport located in the northeast of the city was a little more lively than usual. Today, there were overtime flights to and from Beijing. Passengers waiting for flights to and from Beijing in the waiting room could see through the steel lattice glass that the exit of the airport was surrounded by several TV stations’ interview cars.
"Is there any important person coming to Haizhou?" A middle-aged passenger could not withstand the coldness of the blue hard plastic chair in the waiting room. He stood by the window and looked at the sentiment outside. "It turned out that some important person came here and would only work overtime on Saturday." In 1996, there was insufficient shipping and occasionally the shipping adjustments were made according to the flow of people. The passenger looked at the waiting room with few people, knowing that the overtime flight was not adjusted according to the convention.
The weather has dropped in the past few days. The weather is cloudy and the temperature is only five or six degrees during the day. The south is humid and the weather is biting cold. Northerners generally do not use it. Logically speaking, there should be air conditioning facilities in the waiting room, but they do not feel that the air conditioning is effective at all. There are several windows in the north that open and cool winds in. From this point alone, this middle-aged passenger has no good impression of Haizhou.
The plane from Beijing has landed, and it is about to prepare to board the plane here.
In 1996, the boarding facilities at Haizhou Airport were still open escalators, and people went directly from the escalator to the plane runway and then walked out of the exit.
Xie Jiannan was a little tinnitus when he was on the plane. He faced the pursuit of media reporters all day long. Although he was always very excited, he felt relieved when he left the cabin door, stood on the escalator, and looked at the gray sky in Haizhou.
"Secretary General Zhang and Mr. Xie should be waiting outside." Liu Minghui walked behind Xie Jiannan and said.
"Okay, let's go down now." Xie Jiannan turned around and grabbed Chen Jing's hand, "I finally breathed a sigh of relief."
"Medias across the country will flock to you, and the time of Aida and our Kewang Dealer Conference overlaps partly, so it will continue to attract media attention here." Liu Minghui said.
“That is, it can’t be easy?”
Xie Jiannan was on the phone with Zhang Xiaojian, Secretary-General of the Municipal Party Committee, and knew that Aida Electronics would take into account the overall situation. He could guess that Zhang Ke would keep making small moves, but as long as he didn't tear off, Ke Wang could win the most critical development time. He was afraid that Zhang Ke would tear off, so that all products under Aida Electronics would be reduced in price. At this time, Ke Wang not only could not compare the production costs with Aida Electronics, but the marketing expenses were far greater than Aida Electronics, which already had a certain reputation. He had previously thought that Zhang Ke was a business person who valued profits, but Zhang Ke used secret tricks several times in succession, which made him more worried.
Although the price reduction is a kind of self-killing killing, Aida Electronics can be resilient and not dead, but Kewang may not have such a strong survival ability at this time. Xie Jiannan is still clear about this. Kewang will take three to four months to gain a foothold in the DVD player market.
Since Zhang Ke said through Tang Xueqian that he wanted to take into account the overall economic development of Haizhou City, at least he ruled out the possibility of self-killing.
After leaving the airport, Xie Jiannan saw several eye-catching interview cars parked at the exit. When the reporter saw them coming out, they all came out of the car with the interview equipment, but looked at the black Nissan car parked next to him as if waiting for orders.
Zhou Fuming and Zhang Xiaojian also got out of the black Nissan car, and Xie Zhan got out of another car. He was originally coming to pick up Xie Jiannan and the others and took the CCTV bidding king. The business became more and more arduous. Xie Zhan returned to Haizhou the day before yesterday.
"Secretary Zhou, why are you here?" Xie Jiannan's relaxed nerves tensed in an instant and walked over quickly, "Secretary General Zhang didn't reveal anything to me?"
"It happened that there was nothing to do at hand, so I came with Secretary-General Zhang and there were also reporters who helped you bring you to the TV station." Zhou Fuming shook hands with Xie Jiannan, and his body facing the camera.
"Secretary Zhou also contacted you specifically..." Xie Zhan said flatteringly.
Xie Jiannan naturally thanked him very much. If it weren't for the addition of this temporary flight, they would have to waste a lot of time when they came back by train.
"It's not just for you. There are only two flights with the capital in a week, which is not conducive to the economic development pattern of Haizhou City. I think it will take at least once a day. If the city applies for it, it can only add temporary flights." Zhou Fuming deliberately underestimated, wanting to express his importance to the momentum of Haizhou's future economic development pattern.
It is said that the secretary is in charge of cadres and the mayor is in charge of budgets, but those who can grasp the local economic structure are truly influential people.
The large-scale demolition of Shatin West Zone has suddenly revealed so many demolition households. The social conflicts are sharp. It is Zhang Zhifei's Hongyuan Industrial's construction of large-scale resettlement housing to alleviate the conflict. After the demolition of Shatin West Zone, the development of commercial real estate has been greatly different from the city's idea. In the past two years, the construction of the commercial area in Shatin West Zone has been very small, making the construction of Futian Building less than the glory left.
Tang Xueqian sent Zhang Zhixing to establish Haizhou Holdings, which not only solved the survival problems of almost all the difficult enterprises in Haizhou City in one fell swoop, but also revitalized hundreds of billions of assets for Haizhou City, with revitalization of outstanding achievements.
Not to mention Jinhu, Xinguang Paper, and Aida Electronics, the first private enterprise in Haizhou, Jincheng Group suddenly fell behind too much.
These major economic events have occurred in Haizhou in the past two years, with one escalating and another rising. Zhou Fuming's voice has become increasingly weaker and smaller in terms of economic issues in the city.
If you can't compete for Tang Xueqian, this is the fundamental problem, and Zhou Fuming himself can recognize this.
Now when talking about the issue of Song Peiming's entry into the Continental Palace, Zhou Fuming knew that Song Peiming was wearing a pair of pants with Tang Xueqian, but if he forced himself to stop this, he would only be in a very passive position. The reason is that the economic development pattern in the past two years can even be described as "take-off".
It is precisely because he knows his own shortcomings that Zhou Fuming is very much looking forward to Kewang's future. Kewang poached senior managers and a large number of sales managers from Ida at a critical moment. Everyone knows that Kewang is in a disadvantage. Zhou Fuming still holds high the overall economic development of Haizhou to support the unification of the ideas of the Standing Committee members of the city and puts pressure on Zhang Ke through Tang Xueqian.
Zhou Fuming and Xie Jiannan performed a show in front of the radio camera and cared about their experience in Beijing.
Yu Ping also followed Xie Zhan the day before yesterday and Zhao Siming took a train to Haizhou from Beijing. Zhou Fuming mostly heard Yu Ping say about his experience in Beijing, but he wanted to hear Xie Jiannan's description, so he must have different insights.
Zhou Fuming asked again whether there had been any obvious changes in the business operations of Kewang in the past few days after he won the CCTV bid.
Xie Jiannan told the truth. Although the advertising period of the bidding king has only been four days, some exciting winds have blown in the market. The original dealers have asked for additional supply, and new dealers have been asking for agents of Kewang's products, and media have also been contacted to come and interview. In short, everything at the beginning is consistent with the situation encountered by Aida Electronics last year.
Xie Zhan said: "It seems that Ida's success does not have many secrets."
"It's not easy to have these visions." Zhou Fuming would not look down on Zhang Ke like Xie Zhan, and said justly.
Just like Xie Jiannan also knows the truth about the Tang Xueqian case and Ding Xiangshan case, but Xie Jiannan's feeling like he was like a dragonfly, he definitely did not go deep into the vortex of the incident. Zhou Fuming, who has gained great benefits from the Ding Xiangshan case, was profound. Besides, many of Zhang Ke's performances will only be passed on to everyone's ears, and they will not leave any official records in the document. Although Xie Jiannan can see the relevant documents and files through relationships, his direct understanding of Zhang Ke is naturally not as profound as Zhou Fuming, and Xie Zhan is even worse.
Over the past period of time, the mystery has gradually become clearer, and Zhou Fuming can also think through the abilities of a young man like Zhang Ke. The most direct example is that the economic takeoff in the south of the city is closely related to the two companies of Xinguang Paper and Aida Electronics? What are the twists and turns behind this just a sentence that can be summarized with such ease as "There are not many secrets"?
These things were difficult to explain to Xie Zhan for a while.
Xie Zhan was run away from Haiyu Company by Xie Wanjing, which was Zhang Ke’s advice behind the scenes. However, this has never been promoted in front of others, and there is no need to promote it in front of others.
Zhou Fuming asked about the situation of the dealer conference. He asked Zhang Xiaojian to clear the entire Wenshan Hotel for Kewang to hold a dealer conference. As long as the city can provide support, as long as it is not afraid of Tang Xueqian and others openly opposing it, Zhou Fuming said that he could support Kewang unconditionally.
There are hundreds of dealer conferences organized by Ida Electronics, including official dealer representatives and interbank manufacturers from all over the country, etc. In addition to media reporters, the scale of other people who come to look for business opportunities is hard to imagine. Others do not care about it. Ida Electronics only covers all the rooms of Xicheng Hotel for formal dealer representatives and interbank manufacturers, and also includes catering, entertainment and other facilities in Xicheng Hotel.
Kewang has the lessons of Aida Electronics, especially Liu Minghui has experience in dealing with these matters, so he should be more at ease.
Xie Jiannan was naturally concerned about the issue of funds and asked Zhou Fuming: "Secretary Zhou, the city is going to set up a city commercial bank. Can we help Kewang solve some of the working capital?"
"This..." Zhou Fuming said with a frown, "The establishment of a city commercial bank, Jinhu, Shengxin and Haiyu are all willing to participate in the shares, but the plan to establish a city commercial bank has been delayed, and the candidate for the president of the city commercial bank is also controversial. Now the city requires Aida Electronics to take into account the overall economic situation of Haizhou and make concessions on some minor issues."
Jincheng also wanted to join the city commercial bank at the beginning, but Tang Xueqian asked Jincheng to compare the conditions and promises of Jinhu, Sheng Xin or Haiyu, so Zhao Jinrong lost interest in visiting the city commercial bank. Xie Jiannan knew some details of the controversy over the establishment plan of the city commercial bank from Zhao Jinrong, and heard Zhou Fuming mention that he had made concessions on some minor issues. He knew that Kewang wanted to raise funds from the city commercial bank, so he probably could not put pressure on the upcoming city commercial bank through the city.
Zhou Fuming said again: "The city will take the lead in convening several banks to study the development of private enterprises, which is also the general trend..." Zhou Fuming said this, his tone slowed down, "But the city has invested heavily in infrastructure recently and is competing with several banks. What is the financing channel in Huishan and Xintai? What kind of support does the city need to provide?"
Xie Jiannan could understand Zhou Fuming's difficulties. Tang Xueqian could not have restrained him at all and let the city provide unlimited support. He was afraid that in the name of Kewang, it would be a problem to obtain credit loans from several banks in Haizhou. It is easier to have mortgage loans, but Kewang's investment in fixed assets itself is not much. Even if he can get a part of it, the procedures will be complicated, and there is a shortage of far-reaching water not quenching near-income thirst. Zhou Fuming's words meant that he hoped that all shareholders of Kewang would actively go to Huishan, Xintai and other places to raise funds.
There is still some time before the advertisement is officially broadcast on CCTV, but the value of CCTV media resources is unlimited. The hype of the concept of "Biaowang" has increased the sales volume of "Kewang's DVD player". The situations encountered by "Kewang have all happened on Ida Electronics. "Kewang has no reputation and the stocking of dealers in various places is very controlled. It is seriously insufficient at this time. In just four days, with the active cooperation of channel dealers, some cities have increased sales even more gratifying, and even out of stock.
With the hot sales of Kewang DVD players, dealers can only work hard to increase orders to Kewang.
From the market to dealers and then to manufacturers, demand information will increase step by step. The main reason is the dealer link. For example, the hot sales of Kewang DVD players will make dealers worry about the out of stock. Naturally, demand will be increased on new orders. At the manufacturer link, the margin will be increased in the increase in the dealer's demand and the control of transportation costs. In order to save transportation costs, both dealers or manufacturers want to transport vehicles. For those markets with insufficient demand, the supply will actually increase due to the needs of the transportation of vehicles. This is the so-called "bullwhip effect". In the 1990s, domestic companies rarely controlled this point.
Even though Xie Jiannan has an understanding of this, he does not have enough time to investigate the real market demand. Kewang can only formulate production plans for next month based on the feedback information of the dealers. Xie Zhan made a rough estimate and the output will reach 40,000 units next month.
Kewang not only needs to urgently pick up goods from component suppliers to cope with the current hot market situation, but also needs to significantly increase orders for next month, some parts with long production expansion cycles, and even consider the supply situation in the next quarter. This money must be spent immediately.
Xie Zhan and Xie Jiannan had estimated that 100 million yuan of working capital would be needed to increase the monthly output to 100,000 units. At this time, he found that he now needed to spend 100 million yuan.
There are more than ten days left to wait for the dealer conference. After the dealer conference, a dealer deposit system can be established to raise funds from the channel network, but that will happen at least half a month later.
Xie Jiannan still holds 70 to 80 million, but he knows that to connect CCTV's brand advertising with the real consumer market, he also needs to place a large number of functional advertisements in various places, cooperate with local media on advertising delivery in the next year, and invest a part of the funds first.
With all the plans, there is still a gap of 60 to 70 million yuan. If you can raise another 100 million yuan, it will be even more abundant.
Xie Zhan had been thinking about how Ida broke through the early funding barriers. Later, he learned from Liu Minghui that Ida had adopted a strong attitude towards dealers from the beginning, requiring dealers to pass the orders to the company and also send the funds. This move undoubtedly greatly alleviated the early financial pressure of Ida Electronics. Of course, Shengxin Group's support played a very critical role. At that time, the channel dealers that Shengxin Group could affect covered the entire East China region, and Shengxin Group took the lead in paying a huge deposit to Ida Electronics, otherwise I would have been much more difficult in the early work of Ida Electronics.
Envy is unforgettable. Haitai Electric is the Donghai Provincial Administration of Kewang, but Haitai is also in a period of rapid development and its desire for funds is not weaker than Kewang. The settlement of payments between the company and Kewang is also the monthly settlement after sales. Due to the promotion of Haitai Electric's channel, Donghai Province is currently the largest market for Kewang. The settlement of payments for dealers in other places is better than that of Haitai, and some are worse than that of Haitai. However, when we were planning to build a dealer network, in order to reduce resistance, we did not have a relatively strong attitude. Xie Zhan thought to himself: This dealer conference must be reversed.
Xie Jiannan is still considering how to resolve the funding gap of 100 million in a short period of time. He will definitely wait less than half a month or more to collect the deposit from the dealer. It seems that it needs to be negotiated urgently to see how to resolve it.
Collecting margin from dealers can make up for the funding gap in the next stage. In addition to margin, you should also learn from Aida Electronics' strong attitude towards dealers and require dealers to make cash in stock, so that the pressure on funds can be completely solved.
We made an appointment with Zhou Fuming and Zhang Xiaojian to have a meal at Wenshan Hotel in the evening. After arriving in the city, Xie Jiannan and his group went back to Kewang's newly built office building in the Electronics Industrial Park.
Xie Jiannan told Xie Zhan: "For the increased orders in various places, we must also have strategies to meet dealers with quick settlement of payments, especially those who can make cash and spot stocks..."
"There is no problem with this. Nearby dealers all drive over to pick up the goods with their own money," Xie Zhan turned around and asked Liu Minghui, "Is this how Aida Electronics was last year?"
Liu Minghui nodded and said, "At this time last year, the logistics center of the Electronics Industrial Park occupied a very small area. Almost a few days before the dealer conference, the large goods from other places were fully occupied. As long as the goods were available, they would be snatched away by the dealer. ICBC also set up a special point in the logistics center."
"Let the boy who has not grown enough hair rob the money for a year in vain!" Xie Zhan spat and said, "It is okay for us to ask the dealer to make cash in stock now."
Xie Jiannan nodded and said, "You do this first, I think you can get through the extra 50 million."
"How to adjust? Each company has allocated it?" Xie Zhan asked, "I have invested all my wealth. Even if it is hundreds of thousands, I can't raise it."
"Give me your car, your house, and a few women, and I will keep the money for you."
Xie Zhan invested 10 million yuan in person, and now he owned 8% of the shares. Xie Jiannan knew that he had made a lot of money over the years, and 10 million yuan would not squeeze him out.
Xie Zhan turned around and complained to Chen Jing: "You stared at your man, he is now hitting my woman's attention."
Chen Jing naturally would not respond to the topics between men, but she wondered if there were too many women around Xie Zhan. She thought of the secretary beside Xie Jiannan, and she only smiled at Xie Zhan and turned her head to look out the car window. She would not let this kind of problem worry about herself. She just thought that Daya Group would also invest another 10 million in proportion.
When the car arrived at the Electronics Industrial Park in the east of Yilong Town, Xie Jiannan saw several small cars coming and going in the gate of Ida Electronics and asked Xie Zhan: "What's the news about Ida Electronics? Chen Xinsheng of TI and Aimer of Scoubo both arrived in Haizhou, but did not contact us actively, and you didn't find a way to find them."
"That hairless boy, I wonder if he had controlled Chen Xinsheng and Emmo, and they were always with them, and they couldn't even get into the seam. Chen Xinsheng met at noon yesterday, and Fu Jun drove him over. You know, when eating, I saw Fu Jun sitting next to him without saying a word, just as he acted as a driver for Chen Xinsheng, neither eating nor drinking, I wish I could poke him to death with one chopstick, and nothing had been done." Xie Zhan remembered his depression yesterday. If he really poked Fu Jun with chopsticks, he probably had been poked a lot. He gritted his teeth when he thought about it, "But I made an appointment with Chen Xinsheng. He will wait for you to come back and officially discuss the supply next year. Now you can also urgently adjust some decoding boards for us. After all, in Shang Yanli, how can the guy who has not even grown hair control the TI company?"
Chapter completed!